Culture Summit 2016 - How to Ignite a Culture of Collaboration with Peter Scocimara, Senior Director at Google

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In Google's 16 years, the company has managed to build seven distinct products with over a billion users. The company continues to innovate in wildly disparate fields, often with great success; at times, with readily apparent and public failure. In this session, Peter “Scotch” Scocimara, Sr Director of Google for Work, will discuss how other companies can apply lessons learned to build cultures that are ubiquitously innovative and collaborative. Scotch will share the key elements, strategies and tools for creating this type of culture, as well as how companies can evaluate their success in doing so. To view this talk and learn more please visit http://www.culturesummit.co

Business

Google confidential | Do not distribute
Ignite a Culture of Collaboration:
The Google for Work Story
Peter Scocimara, Sr. Director, Google for Work
linkedin.com/in/pscocimara

Google confidential | Do not distribute
Question

Google confidential | Do not distribute
Why collaboration?

CULTURE
“The critical skill of this century is
not what you know; it is how you
access what other people know.”
- C. K. Prahalad

Confidential | Do not distribute
To engage people in change, you must connect
Head (rational)
Heart (emotional)
Feet (behavioural)

Google confidential | Do not distribute
Business outcomes from collaboration
decisions
operations
responsiveness
scale
create
innovate
lead
culture
communicate
networked
knowledge
reach
SPEED INVENTION SHARING

Google confidential | Do not distribute
Benefits to organisations who collaborate:
Margins
Flexibility
Culture
2x likely
to be
profitable
Innovatio
n
Scale
Speed
Quality
2x likely to
outgrow
competition
Source: Deloitte - The Collaborative Economy – unlocking the power of the workplace crowd
Mobility

Google confidential | Do not distribute
Benefits to employees who collaborate:
Gen
Y
Gen
X
Baby
Boom
Vets
15% 73% 60% 56%
They work 15%
faster
73% do better work 60% are more
innovative
56% are more
satisfied
Source: Deloitte - The Collaborative Economy – unlocking the power of the workplace crowd

Google confidential | Do not distribute
What is collaboration?

Google confidential | Do not distribute
Elements of collaboration

Google confidential | Do not distribute
Collaboration levers
TecTec
TechnologyCulture &
Governance
Work
Space
Source: Deloitte - The Collaborative Economy – unlocking the power of the workplace crowd

Google confidential | Do not distribute
Netflix Example
TecTec
TechnologyCulture &
Governance
Work
Space✓
✓ ?

The work cycle in the 1980’s….
CREATE
COMMUNICATE
CONSOLIDATE
COMMENT
The work cycle circa 1980

The tools have changed but process has not...
CREATE
COMMENTCOMMUNICATE
CONSOLIDATE
Tools have changed; workflow … not so much

Google confidential | Do not distribute
What does ‘collaboration’ mean in today’s
workplace?
Project Everest
Campaign City Ideas
Project Everest
Campaign City Ideas
Real-time collaboration in action

Google confidential | Do not distribute
Social collaboration in today’s workplaces
Create together
Store, access,
and share files
Share ideas and collect
feedback
Meet &
connect

Google confidential | Do not distribute
Gen
Y
Gen
X
Baby
Boom
1
Strategy
3
Incentives
Executive
Engagement
Culture
Change
Management
4
Tailor &
Transform
2
Technology
Getting started
5
Measure

Google confidential | Do not distribute
Measurement: Actual Results
Media company; 60 employees; 2 years on Apps

Google confidential | Do not distribute
Rentokil Initial - one customer’s journey

Scan below to find out more about Google’s Social
and Collaboration tools:
Or visit:
https://www.google.com/intx/en/work/hr.html

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