Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Content Curation Hacks to Goose Your Content Marketing ROI

32 164 vues

Publié le

Pawan Deshpande, CEO of Curata shared these top tricks at #CMWorld 2016 to find, editorialize and share the most relevant content from around the web in the least amount of time. All marketers curate, some just do it better!

Publié dans : Marketing
  • Soyez le premier à commenter

Content Curation Hacks to Goose Your Content Marketing ROI

  1. 1. @TwitterHandle • #CMWorld Ridiculously Awesome Curation Hacks to Goose your ROI like Crazy Pawan Deshpande CEO & Founder, Curata @TweetsFromPawan @TweetsFromPawan • #CMWorld
  2. 2. The Problem CONTENT BEAST
  3. 3. https://www.domo.com/blog/2014/ 04/data-never-sleeps-2-0/ My, How You’ve Grown! Google Search Queries New Blog Posts Pieces of Facebook Content New Yelp Reviews of New YouTube Video
  4. 4. We’re Still Thirsty… of Marketers plan to create MORE content!
  5. 5. Types of Content PEER VENDOR EXPERT
  6. 6. PEER
  7. 7. EXPERT
  8. 8. VENDOR
  9. 9. Most of that content marketers publish is from vendor perspective…. …….And it performs the worst
  10. 10. Today we are going to talk about a really interesting way to overcome both of these called CONTENT CURATION!
  11. 11. My Content Curation Journey
  12. 12. Curating Music
  13. 13. Best Computer Science Masters Thesis
  14. 14. PATENTS
  15. 15. Early Days at Curata
  16. 16. What the heck is Content Curation?
  17. 17. Content Curation Defined Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
  18. 18. Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined a person, not an algorithm “
  19. 19. Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Not a one time event or activity “
  20. 20. Content Curation Defined Add value. . . perspective, insight, guidance Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
  21. 21. Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Be discerning, discriminative and selective “
  22. 22. Content Curation Defined Focus on a narrow topic Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
  23. 23. It’s like a Museum or Gallery displaying what they think are the best pieces Photo Credit: Herry Lawford.
  24. 24. Why should you Curate? Thought Leadership Efficiency SEO Lead Generation
  25. 25. Examples of Curation
  26. 26. A Few Business Examples
  27. 27. Verne Global Benefits  Quoted in BBC & CNN  Curation is equivalent of $200K of outbound marketing spend  Signed their largest customer BMW  First page SEO for many industry terms  3 Stevie Awards including Best Website  Attend industry conferences with a press pass
  28. 28. Ebner Verlag Benefits Increase Content Production Increased Page Views By 260% 2x Revenue with New Newsletter Ads
  29. 29. “Without Curata, it would have been impossible to publish these newsletters manually” Gerrit Klein CEO, Ebner Verlag
  30. 30. How You Can Curate
  31. 31. Why are you Curating? For Marketing? For Knowledge Management? For Publishing? For Competitive Intelligence?
  32. 32. Picking A Great Topic COMPETITOR LANDSCAPE AUDIENCE INTEREST CONTENT LANDSCAPE 1 23Saturated. Too many audience Insufficient content for Curation Not Relevant to Target Audience
  33. 33. Surveying the Competition Can I curate better than them? Can I have a different perspective? Can I broaden or narrow my topic?
  34. 34. Surveying the Content Landscape
  35. 35. Determine Your Audience Interest
  36. 36. Finding Sources Known And Trusted Sources Additional Sources Your PR TeamScientific Journals Twitter Lists & Users Trade Publications Feed Readers Email Newsletters Industry Blogs
  37. 37. Curating Relevant Validating Unique Diverse Credible
  38. 38. Annotation Styles • Storyboarding • Parallelizing • Quoting • Summarizing • Retitling • Abstracting See examples @ http://bit.ly/CurationAnnotation
  39. 39. Find Relevant Piece of Content 1 Take a small excerpt 2 3 Retitle It 4 Add a Thumbnail Add Link back to source 6 Add some commentary5 How to Curate
  40. 40. Sharing your Content Resource Site Newsletter Social Media Widget Blog
  41. 41. Curation Sharing Hack #1: Share Bar Share Bar
  42. 42. Curation Sharing Hack #2: Twitter Handles How to know what to move to the cloud http://bit.ly/8na8hsa by @datadynamics Mention the author to get influencer followers
  43. 43. Curation Sharing Hack #3: Linking Resource Site Newsletter Social Media Widget Blog
  44. 44. Curation Sharing Hack #4: New Tab vs. Same Tab New Tab Same Tab
  45. 45. How much content should I curate?
  46. 46. Content Curation is not… Content Farming Aggregation Stealing Other’s Content
  47. 47. Email Marketing vs Spam
  48. 48. Curate. Create. But never pirate.
  49. 49. 1: Reproduce only those portions of the article that are necessary to make your point or to identify the story. 2: Try not to the majority of articles available from a single source. 3: Prominently identify the source of the article. 4: Whenever possible, link to the original source of the article. 5: Whenever possible, provide context or commentary for the material you use. 6: When sharing images, unless you have explicit permission to share a full-size image, always share a thumbnail image at most. 7: Link back to the original article prominently, not buried all the way down at the end of the post. 8: If you are re-posting an excerpt from the original article, make sure your excerpt only represents a small portion of the original article. 9: If you are reposting an excerpt from an original article, make your commentary longer than the excerpt you are reposting. 10: Retitle any and all content you curate. 11: If you are using a share bar or iFrame, give the reader an option to close the iFrame or Share Bar to view the content without it. 12: Don’t use no-follows on your links to the original publisher’s content. See examples @ http://bit.ly/EthicalCuration The Rules of Ethical Curation
  50. 50. Topic Research Source Discovery Content Filtering Content Review Feed Output Conversion Fair Use & Copyright for Images Feed to Widget Feed to Email Output Feed to Blog Social Media Scheduling Email Newsletter Email newsletter Blog CMS Share Bar CMS Social Media Channels
  51. 51. Curata Content Curation Software
  52. 52. http://bit.ly/UltimateCurationGuide Ultimate Guide to Content Curation

×