SlideShare une entreprise Scribd logo
1  sur  73
Télécharger pour lire hors ligne
DOXIM EXCHANGE 2008




       Where does
  TRADITIONAL
     marketing fit in a
         WEB 2.0
                      world?
Tim
McAlpine
   President 
 Chief Strategist
Currency Marketing
nion advocate
+C redit u
    eative l eader
+ Cr
+M  arketer
+ Sp  eaker
 + Bl ogger
 + Cheerl  eader
The new
TRUTHS
Old


is dead!
OLD
Bring Back the Love by Microsoft Digital Advertising Solutions
Your


is critic
         al!
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?
Where does traditional marketing fit into a Web 2.0 world?

Contenu connexe

Similaire à Where does traditional marketing fit into a Web 2.0 world?

BCIT-DigitalBranding-Week1 (1)
BCIT-DigitalBranding-Week1 (1)BCIT-DigitalBranding-Week1 (1)
BCIT-DigitalBranding-Week1 (1)
ThisIsBigCA
 
Digital Pulse Summit - Omnichannel Content Excellence - Kevin Cochrane, CMO, ...
Digital Pulse Summit - Omnichannel Content Excellence - Kevin Cochrane, CMO, ...Digital Pulse Summit - Omnichannel Content Excellence - Kevin Cochrane, CMO, ...
Digital Pulse Summit - Omnichannel Content Excellence - Kevin Cochrane, CMO, ...
Digital Clarity Group
 
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingCreative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
EuroRSCGMoscow
 
E Book Complex Sale 2 0
E Book Complex Sale 2 0E Book Complex Sale 2 0
E Book Complex Sale 2 0
scottymiller
 
Telos media-works-holistic marketing in china
Telos media-works-holistic marketing in chinaTelos media-works-holistic marketing in china
Telos media-works-holistic marketing in china
Criselle Gokian
 
Lifecycle 012712
Lifecycle 012712Lifecycle 012712
Lifecycle 012712
RedPeak
 

Similaire à Where does traditional marketing fit into a Web 2.0 world? (20)

Breakfast with LinkedIn: The Key to Social Media Success
Breakfast with LinkedIn: The Key to Social Media SuccessBreakfast with LinkedIn: The Key to Social Media Success
Breakfast with LinkedIn: The Key to Social Media Success
 
BCIT-DigitalBranding-Week1 (1)
BCIT-DigitalBranding-Week1 (1)BCIT-DigitalBranding-Week1 (1)
BCIT-DigitalBranding-Week1 (1)
 
Inbound Marketing Summit - OmniChannel Content Excellence - Kevin Cochrane
Inbound Marketing Summit - OmniChannel Content Excellence - Kevin CochraneInbound Marketing Summit - OmniChannel Content Excellence - Kevin Cochrane
Inbound Marketing Summit - OmniChannel Content Excellence - Kevin Cochrane
 
Accelerating International Growth with Perectly Tuned Communications
Accelerating International Growth with Perectly Tuned CommunicationsAccelerating International Growth with Perectly Tuned Communications
Accelerating International Growth with Perectly Tuned Communications
 
Top Take Outs from Europe's Customer Festival
Top Take Outs from Europe's Customer FestivalTop Take Outs from Europe's Customer Festival
Top Take Outs from Europe's Customer Festival
 
Digital Pulse Summit - Omnichannel Content Excellence - Kevin Cochrane, CMO, ...
Digital Pulse Summit - Omnichannel Content Excellence - Kevin Cochrane, CMO, ...Digital Pulse Summit - Omnichannel Content Excellence - Kevin Cochrane, CMO, ...
Digital Pulse Summit - Omnichannel Content Excellence - Kevin Cochrane, CMO, ...
 
Brand jacking
Brand jackingBrand jacking
Brand jacking
 
SFU Bus495 Social Media Branding
SFU Bus495 Social Media BrandingSFU Bus495 Social Media Branding
SFU Bus495 Social Media Branding
 
Grow Business with Social Media
Grow Business with Social MediaGrow Business with Social Media
Grow Business with Social Media
 
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough ThinkingCreative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking
 
E Book Complex Sale 2 0
E Book Complex Sale 2 0E Book Complex Sale 2 0
E Book Complex Sale 2 0
 
Joining The Conversation
Joining The ConversationJoining The Conversation
Joining The Conversation
 
The digital landcsape
The digital landcsapeThe digital landcsape
The digital landcsape
 
Attention, Art & Social Capital in Branding
Attention, Art & Social Capital in BrandingAttention, Art & Social Capital in Branding
Attention, Art & Social Capital in Branding
 
Telos media-works-holistic marketing in china
Telos media-works-holistic marketing in chinaTelos media-works-holistic marketing in china
Telos media-works-holistic marketing in china
 
How to make internal communications work for your team
How to make internal communications work for your teamHow to make internal communications work for your team
How to make internal communications work for your team
 
Brand pr silih agung
Brand pr   silih agungBrand pr   silih agung
Brand pr silih agung
 
February 21 _SocialStarters Career Change Into Social Impact Webinar
February 21 _SocialStarters Career Change Into Social Impact WebinarFebruary 21 _SocialStarters Career Change Into Social Impact Webinar
February 21 _SocialStarters Career Change Into Social Impact Webinar
 
Lifecycle 012712
Lifecycle 012712Lifecycle 012712
Lifecycle 012712
 
Márla.ie branding presentation 2011Márla.ie South East Marketing Institute S...
Márla.ie branding presentation 2011Márla.ie South East Marketing Institute S...Márla.ie branding presentation 2011Márla.ie South East Marketing Institute S...
Márla.ie branding presentation 2011Márla.ie South East Marketing Institute S...
 

Plus de Tim McAlpine

Plus de Tim McAlpine (20)

Growing Money - It's a Money Thing Junior
Growing Money - It's a Money Thing JuniorGrowing Money - It's a Money Thing Junior
Growing Money - It's a Money Thing Junior
 
Giving Money - It's a Money Thing Junior
Giving Money - It's a Money Thing JuniorGiving Money - It's a Money Thing Junior
Giving Money - It's a Money Thing Junior
 
Saving Money - It's a Money Thing Junior
Saving Money - It's a Money Thing JuniorSaving Money - It's a Money Thing Junior
Saving Money - It's a Money Thing Junior
 
Spending Money - It's a Money Thing Junior
Spending Money - It's a Money Thing JuniorSpending Money - It's a Money Thing Junior
Spending Money - It's a Money Thing Junior
 
Borrowing Money - It's a Money Thing Junior
Borrowing Money - It's a Money Thing JuniorBorrowing Money - It's a Money Thing Junior
Borrowing Money - It's a Money Thing Junior
 
Making Money - It's a Money Thing Junior
Making Money - It's a Money Thing JuniorMaking Money - It's a Money Thing Junior
Making Money - It's a Money Thing Junior
 
Breakdown of a Credit Score - It's a Money Thing (Spanish)
Breakdown of a Credit Score - It's a Money Thing (Spanish)Breakdown of a Credit Score - It's a Money Thing (Spanish)
Breakdown of a Credit Score - It's a Money Thing (Spanish)
 
Working from Home - It's a Money Thing
Working from Home - It's a Money ThingWorking from Home - It's a Money Thing
Working from Home - It's a Money Thing
 
Navigating Income Loss - It's a Money Thing
Navigating Income Loss - It's a Money ThingNavigating Income Loss - It's a Money Thing
Navigating Income Loss - It's a Money Thing
 
Responding to Financial Emergencies - It's a Money Thing
Responding to Financial Emergencies - It's a Money ThingResponding to Financial Emergencies - It's a Money Thing
Responding to Financial Emergencies - It's a Money Thing
 
Avoiding Lifestyle Creep
Avoiding Lifestyle CreepAvoiding Lifestyle Creep
Avoiding Lifestyle Creep
 
Paying for Pets
Paying for PetsPaying for Pets
Paying for Pets
 
Credit Union Myths - It's a Money Thing
Credit Union Myths - It's a Money ThingCredit Union Myths - It's a Money Thing
Credit Union Myths - It's a Money Thing
 
Writing a Business Plan - It's a Money Thing
Writing a Business Plan - It's a Money ThingWriting a Business Plan - It's a Money Thing
Writing a Business Plan - It's a Money Thing
 
Building a Budget - It's a Money Thing
Building a Budget - It's a Money ThingBuilding a Budget - It's a Money Thing
Building a Budget - It's a Money Thing
 
Owning vs. Renting a Home - It's a Money Thing
Owning vs. Renting a Home - It's a Money Thing Owning vs. Renting a Home - It's a Money Thing
Owning vs. Renting a Home - It's a Money Thing
 
How to Save on Tuition
How to Save on TuitionHow to Save on Tuition
How to Save on Tuition
 
Strategies for Debt Repayment
Strategies for Debt RepaymentStrategies for Debt Repayment
Strategies for Debt Repayment
 
Pay Yourself First - It's a Money Thing
Pay Yourself First - It's a Money ThingPay Yourself First - It's a Money Thing
Pay Yourself First - It's a Money Thing
 
Growing Your Money Locally - It's a Money Thing
Growing Your Money Locally - It's a Money ThingGrowing Your Money Locally - It's a Money Thing
Growing Your Money Locally - It's a Money Thing
 

Dernier

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Dernier (20)

PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 

Where does traditional marketing fit into a Web 2.0 world?