18. Use Data Like a Candidate
http://www.usatoday.com/money/economy/story/2012-08-24/romney-money-hunt/57268154/1
19. Understand and predict your
customer’s behavior
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
25. Social Drives Search Drives Social
Better together, like peanut butter and jelly.
26. …….…………………………………………………………………………..………………….….
Small But
Powerful?
Google +1 Drives Search Rankings
http://www.simplyzesty.com/social-media/google-1s-are-more-search-friendly-than-facebook-likes/
36. …….…………………………………………………………………………..………………….….
Track Response with Call Tracking
Some offer Integration into Google Analytics
http://www.google.com/analytics/apps/results?category=Phone%20Call%20Tracking
38. Destination page
Where it came from
What kind of media
Campaign name
Shorten this URL
Build tracking links. https://support.google.com/analytics/bin/answer.py?hl=en-GB&answer=1033867
Romney’s success in raising hundreds of millions of dollars credited to using consumer data to identify wealthy donors.http://www.usatoday.com/money/economy/story/2012-08-24/romney-money-hunt/57268154/1
Originally used links to determine the importance of individual webpages…. Now social engagement matters more.
1) Ask them. 2) Give them a sign. 3) Get a QR Code. 4) Put a button on your website. 5) Put a link in your email signature. 6) Put it on your invoice.
Build your campaign in Google Analytics. Enter the campaign URL in your favorite shortener (bit.ly for example) or in QR code. Share that shortend link. BAM- track any kind of advertising.
1) Enter the Google Analytics tracking link into Bit.ly. 2) Rename the shortened link. 3) Share that vanity link in your ads.
1) Enter the Google Analytics tracking link into Bit.ly. 2) Rename the shortened link. 3) Share that vanity link in your ads.
Use this free Firefox extension to 1) Build your keyword list. 2)Run & save your report. 3) Compare to see your progress.