Did you realize that just 23% of Irish SMEs are utilizing e-commerce to increase their sales? Did you realize that the Irish populace spends €4 billion a year on online purchases however just a small amount of that goes to Irish businesses? People are shopping from UK and US websites, paying extra to ship to Ireland or utilizing delivery services like Parcel Motel if the online store abroad doesn't ship to Ireland.

1. How an e-commerce website can grow your business
Did you realize that just 23% of Irish SMEs are utilizing e-commerce to increase their sales?
Did you realize that the Irish populace spends €4 billion a year on online purchases however just
a small amount of that goes to Irish businesses? People are shopping from UK and US websites,
paying extra to ship to Ireland or utilizing delivery services like Parcel Motel if the online store
abroad doesn't ship to Ireland.
The Irish populace are shopping online and it certainly seems there is a crevice in the market for
Irish businesses to take to the web.
Why are people shopping online more?
There's a variety of reasons for this: halfway due to absence of time; the wish to search around
and compare prices and items on three or more websites; for convenience; perhaps believing that
shopping online will offer more competitive valuing. On average, people visit three websites to
compare prices (which will include the delivery price). It is true that there are sectors of society
who will compare prices online and afterward visit their nearby store to purchase (if the price is
correct) however that tends to be decreasing constantly.
People tend to shop online in the evenings. They might use the Pinterest search office to arrange

2. their shopping and afterward navigate to the websites. On the off chance that websites are user
friendly and easy to navigate, the shopping experience is relaxing and pleasurable.
When online apparel shops first became well known, people said it wouldn't last because
customers might want to attempt on their purchases to start with, they'd like to feel the fabric,
the number of returns would be ludicrously high. Yet, there are a developing number of little and
large businesses creating e-commerce websites to complement their 'blocks and mortar' shops.
The purchase of books is another interesting example. Despite the developing notoriety of
eBooks, paperbacks are as yet being consumed in huge numbers and not every one of them are
being purchased from Amazon. Bookshops are as yet doing well with numerous utilizing e-
commerce to help their sales.
The use of smartphones and tablets are increasing as well. People are searching online while
traveling on open transport, while sitting tight for children after activities keeping in mind staring
at the television. While searching on Pinterest, they are tapping the images to access the website
and purchase the item and yes, it has been proved that guests to websites from Pinterest are
spending more than guests touching base from other online networking stages.
How An Online Store Can Benefit Your Business
The overall benefit for any business is the increase of sales. You may be surprised at the different
techniques and functionalities an e-commerce website can use to increase the sales and revenue.
1.Personal Service
Shoppers aren't simply guided or influenced by price. Giving a personal service online, is both
appreciated by shoppers and can prove to be very beneficial in increasing sales. In what capacity
would you be able to provide a personal service through your online presence? Customers like to
be informed of the different stages of receiving their order so emails affirming receipt of the order
and despatch of the products with following data are dependably a smart thought.
Having a site on the website which provides helpful tips, tells stories and tells readers about the
benefits of the items for them (rather than the features) in a friendly tone is going to come
crosswise over as friendly and personal as well. Concentrating on them (utilizing "you" and "your"
rather than "I" and 'we') will emphasize the emphasis on the shopper rather than the seller.
2. Helpful Information

3. One approach to be helpful is to recommend extra suitable items for the purchase. An example is
having a website that suggests suitable accessories when an item of dress is selected for
purchase. This enhances the first purchase additionally helps the purchaser. On the off chance
that you have a jewellry, accessories or garments store, utilizing an instrument like polyvore to
create moodboards for complete outfits ought to prove mainstream as well.
3. Reward Loyalty
Reward your reliable customers and followers by giving your email newsletter subscribers and
your followers on online networking stages with infrequent markdown codes, sneak peeks and
prizes.
As should be obvious in this example from Pet Shop online (an e-commerce website we designed
recently), the store reassures purchases by highlighting the easy returns service and encourages
return visits with a special offers join. Offering free delivering is often a determining component
for shoppers as well.
4. Problem Solving Products or Services
Utilizing video, photos and text, an online store can demonstrate how their item solves a problem
just (or more) effectively than a sales right hand in a shop. In the event that a customer is
searching for a vacuum cleaner to free their carpet of pet hair, they presumably won't be
interested in the technical details yet seeing a video demonstrating a hoover's capacity to suction
up feline hair from a couch is likely to swing the sale.
5. Reaching Everyone
Having an online store that changes currency consequently means that your business can receive
orders from anywhere on the planet. In what manner will these shoppers think about your
business and trust you? Having testimonials (written and video), a great 'About Us' page, regular
online journal posting and utilizing social networking to have conversations with others will
construct trust and also mark awareness.
6. Brisk and Easy
The website ought to be easy to navigate and if the website can retain the data for repeat
shoppers, all the better. Anything that makes the shopping pleasurable and easy will encourage
people to complete the purchases.

4. A search box is an essential device and as should be obvious on this e-commerce website we
designed for Hoey Parts and Plant Sales, shoppers can search under a variety of search terms.
The website likewise offers the convenience of having its email address and phone number
clearly visible and users can change to a different language as well. Have you ever visited a
website and ended up wondering where in the English-speaking world is it based? Hoey have
provided their postal address as well.
Might you want to develop your business and increase sales with an e-commerce website?
Whether you are a new start-up or an established business with a blocks and-mortar shop, we can
help you create the online store to suit your brand. http://www.csinfotech.org/