A brief look at Cymbal Interactive - and how it can help healthcare marketers. Cymbal Interactive helps healthcare companies strategically navigate interactive media and execute digital marketing campaigns with breakthrough results

1. Who We Are How We Can Help

2. Cymbal Interactive Is a Nucleus Group Company

3. (strategy) (creative) (four affiliated companies focused exclusively on healthcare) (digital) (insight)

4. (strategy) (creative) (four affiliated companies focused exclusively on healthcare) (digital) (insight)

5. HEALTHCARE MARKETER HEALTHCARE MARKETER MEDICAL/LEGAL/REGULATORY MEDICAL/LEGAL/REGULATORY Home Family nurse Primary care physician Hospital Specialist Nurse SNF Nurse Laboratorians SNF Nurse Medical director ALF Nurse Physician HEALTHCARE PROFESSIONAL CAREGIVER ALF Nurse Physician on staff PATIENT (Consumer) Govt./ Military PBM Medicaid Disease management Medicare INFLUENCER PAYOR Information sources Private health plan Pharmacists Self-insured company plan Peers / Fellow patients Healthcare Marketing: Our View

6. Healthcare marketing is changing with increased spend on interactive media

7. Interactive Marketing and Digital Media is NOT an experiment

8. Often, no CLEAR path exists

9. We can help healthcare companies NAVIGATE digital marketing

10. Creating campaigns that ENHANCE existing strategy

11. Helping you OPTIMIZE your marketing mix and marketing spend

12. And MAXIMIZING revenue

13. Our healthcare experience, means that you don’t have to teach us…

14. How?

15. STRATEGIC analysis and planning

16. creating AWARENESS

17. improving EDUCATION

18. driving ADOPTION

19. increasing EVANGELISM

20. Digital Solutions for Healthcare Marketers INCREASE EVANGELISM CREATE AWARENESS DRIVE ADOPTION IMPROVE EDUCATION

22. Customer insight solutions and market research

23. Social media sentiment analysis