It's a new decade, why not reinvent your image! DAMstyle is an image consulting firm that helps people all across the country improve their personal image and style through our consulting services. Our comprehensive range of solutions are designed to instill confidence and self-esteem in the lives our our clients. For more information visit www.damstyle.com or follow founder, David A. McKnight on Twitter @damstyle.

1. Your Journey to a New
Image
6 Steps to Improving Your Image
David A. McKnight, Certified Image Consultant
DAMstyle - Transcending Visual PerceptionsTM
damstyle.com | 866.DAM.NYC6

2. 2
How we work
• Step 1: Initial Consultation
• Step 2: Color and Style Analysis
• Step 3: Hair and Make-up
• Step 4: Wardrobe Review
• Step 5: Personal Shopping
• Step 6: Wardrobe Organization

3. 3
Step 1: Initial Consultation
• We get to know you
• We talk about your image goals
• You complete our personality profile
• You complete our preference profile
• We discuss personal coloring and
physical characteristics

4. 4
Step 2: Color & Style Analysis
• We perform a color draping
• We conduct a color diagnosis
• We identify your color flow and provide
you with a color swatch
• We take 15 measurements and enter
them into our computer system
• We provide you own personalized
Personal Style Solutions Portfolio

5. 5
Step 3: Hair and Make-up
• We teach you how to:
– Clean and care for your skin
– Apply foundation to create a flawless
canvas
– Conceal blemishes, dark circles
– Contour and Highlight
– Create beautiful eyes
• We determine a stylish hairstyle based
on your age and facial shape

6. 6
Step 4: Wardrobe Review
• We meet you at your home
• We conduct an evaluation of 2 seasons
of clothing
• We help you determine what to keep,
donate, or alter
• We identify your needs for
– Clothing
– Shoes
– Accessories

7. 7
Step 5: Personal Shopping
• We review your Personal Style
Solutions Portfolio and Personal Color
Palette Swatch
• We pre-shop to pull and hold
merchandise that is right for you
• We meet you at the store(s) to try on
clothes and make purchases

8. 8
Step 6: Wardrobe Organization
• We create closet clusters based on new
and old items
• We teach you how to mix and match
• We create attractive wardrobe
combinations

9. 9
Our Promise to You
• After completing these 5 sessions you
will:
– Feel more confident in your appearance
– Spend less time looking in your closet
– Have an easier time finding something to
wear
– Receive compliments from friends and
colleagues
– Save time and money when shopping

10. 10
Get Started Today
• Start feeling confident and self-assured
at work or in social settings
• Find the mate that you’re looking for
• Stop wasting time and money on
clothes that don’t work for you
866.DAM.NYC1 or info@damstyle.com