DAS organiseerde op 15 september 2015 de masterclass ‘De verzekeraar van de toekomst’, speciaal voor marketeers van verzekeraars. De ontwikkelingen in markt en maatschappij gaan razendsnel. Ook bij verzekeraars. Wat zijn de trends die ertoe doen en welke mogelijkheden moeten zij vooral benutten? Igor Beuker, gerenommeerd spreker in binnen- en buitenland en gastdocent bij Nyenrode Business University en Oxford University, geeft de masterclass.

1. THE FUTURE OF FINANCE & INSURANCE
HOW TO SURVIVE AND GROW IN THE AGE OF DISRUPTING INNOVATIONS

3. CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

4. CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

5. WELCOME TO THE DIGITAL WORLD

6. IN WHICH TRADITIONAL CORPORATES
NOW ALL HAVE TO COMPETE WITH

7. INNOVATIVE, AGILE, DATA-DRIVEN,
NEW TECH FIRMS WITHOUT LEGACY…

8. MOST VALUABLE RETAILER ON THE PLANET HAS NO INVENTORY

9. WORLD’S MOST POPULAR MEDIA OWNER CREATES NO CONTENT

10. WORLD’S LARGEST TAXI COMPANY OWNS NO VEHICLES

11. LEADING RENTAL HOME PROVIDER OWNS NO REAL ESTATE

12. WELCOME TO THE DIGITAL WORLD

13. IN WHICH WE MUST COIN THE BUSINESS
OPPORTUNITIES OF THE 21ST CENTURY

14. MEDIA OWNERS MASQUERADED AS TECHNOLOGY COMPANIES

15. MY SOCIAL FAN BASE IS BIGGER THAN YOURS

16. SCREENAGERS: HYPERCONNECTIVITY & ALWAYS ON

18. GEN Y & Z: DIGITAL NARCISSISM, SOCIAL STATUS & SELFIES

19. ALIBABA: PAY WITH A SELFIE TECHNOLOGY FUELS ECOMMERCE

20. $9.3 BILLION! ALIBABA SALES ON SINGLES DAY 2014

21. WEARABLE TECHNOLOGY: LIFESTYLE, HEALTH, FITNESS…

22. BRANDS ARE NOW GOING BEYOND THE SMARTPHONE

23. VIRTUAL REALITY JUST A GIMMICK FOR GAMERS?

24. VR IS NOW RETAIL’S EXTENDED DIGITAL SHOWROOM

25. 50B CONNECTED DEVICES BY 2020
IoT OR INTERNET OF EVERYTHING?

26. IN GOD WE TRUST. ALL OTHERS MUST BRING DATA.

27. SELF-DRIVING CARS: WHO’S BEHIND THE WHEEL BY 2020?

28. SINGULARITY: ARE WE IMMORTALS BY 2045?

29. CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

30. THE BARRIERS

31. MEET THE DECISION MAKERS:
OLD SKOOL TECH RESISTANTS

32. MEET THEIR TARGETS:
NEW SKOOL SCREENAGERS

33. HOW ABOUT CMOs?

36. BY 2017 THE CMO WILL
SPEND MORE ON ICT
THAN THE CIO
Gartner, Feb 2012

37. BIG COMMERCIALS, BIG TV CAMPAIGNS…

38. AND CELEBRITY ENDORSEMENTS.

39. CMOs ARE STILL TAKING LEGACY THINKING,
AND OUTDATED VALUE SYSTEMS…

40. AND KEEP APPLYING THEM TO
THIS NEW WORLD OF INNOVATION.

41. BUT IT’S THE WRONG APPROACH.
AND EVERY ATTEMPT WILL FAIL

42. CMOs THAT HAVE NO DIGITAL DNA?
THEY SHOULD MARRY THEIR CIO!

43. THE BENEFITS OF DIGITAL

44. THE BIG MARKETING DREAM
THAT OFFERS CMOs ARMY-LIKE INTEL

45. CRM, ARPU & PREDICTIVE MARKETING

46. CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF INNOVATION
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

47. NEW MARKETING IS ABOUT
RELATIONSHIPS, NOT THE MEDIUM

48. BRANDS ARE ALL PUBLISHERS NOW:
APPS, DAILY CONTENT & SOCIAL PAGES

49. DATA-DRIVEN OWNED MEDIA PLATFORM

51. MASTERS OF MARKETING & MEDIA
DATA-DRIVEN CONTENT STRATEGY

52. OPEN INNOVATION: WISDOM OF CROWDS

53. INSIGHT DRIVEN DIGITAL LEADERSHIP

56. SEE LIKE BUY

57. SOLOMO: SOCIAL. LOCAL. MOBILE.

59. MADMEN

60. MATHMEN

61. MARKETING USED TO BE AN ART, NOW IT’S A SCIENCE
BIG DATA… MAY THE MATH BE WITH YOU

62. BIG DATA IS THE LIFEBLOOD
OF MODERN MARKETING

63. THAT WILL GIVE MEGA POWER FOR…

64. ATOMIC, AGILE CONTENT MARKETING

65. DATA WILL ALSO SAVE SUFFERING RETAIL.

66. BEACONS FOR HYPER PERSONALIZED
RECOMMENDATIONS & TARGETED CRM.

67. DATA-DRIVEN FITTING ROOMS

68. OMNICHANNEL: THE HOLY GRAIL IN RETAIL
INTEGRATED CRM ACROSS ALL CHANNELS

69. BIG DATA WILL REVOLUTIONIZE MEDIA.

70. TV WILL FINALLY BE SUPER TARGETED,
PROGRAMMATIC & ADDRESSABLE.

71. HARNESSING DATA TURNS UNKNOWN
VIEWERS INTO KNOWN MEMBERS

72. WITH A NON-LINEAR DATA STRATEGY,
TV NETWORKS MIGHT EVEN SURVIVE.

73. HOW ABOUT ALL OTHER PLAYERS?
TRIPLE PLAY ALL THE WAY.

74. CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF INNOVATION
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

75. CONSUMERS ARE IN CONTROL

77. WELCOME TO THE SHARING ECONOMY

78. FROM OWNING TO SHARING

79. COLLABORATIVE ECOSYSTEMS:
PEER-TO-PEER (P2P) LENDING.

80. COLLABORATIVE ECOSYSTEMS,
NOT EGOSYSTEMS...

81. DISINTERMEDIATING THE BANKS:
HELLO CROWDFUNDING.

85. THE NEXT GENERATION INSURANCE MODEL:
START-UP ON REQUEST BY ACHMEA

86. CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

87. MY VISION ON THE FUTURE OF INSURANCE

88. 88
REVOLUTION IN
MARKETING
HABITS

89. THAN THE INTERNET

90. GO BIG, GO NICHE OR GO HOME
EXPONENTIAL TECHNOLOGIES WILL DISRUPT ALL INDUSTRIES.
USE TRENDS TO COIN BUSINESS OPPORTUNITIES OF 21ST CENTURY.

91. INNOVATE OR DIE
EVERYBODY WANTS TO INNOVATE, NOBODY WANTS TO CHANGE.
INNOVATION IS A MUST HAVE NOW.

92. COLLABORATE OR CRY
WELCOME TO THE NETWORKED ECONOMY.
ERA OF COLLABORATIVE ECOSYSTEMS, NOT EGOSYSTEMS.

93. GO MOBILE
MOBILE IS OUR FIRST SCREEN, MOBILE IS OUR SECOND BRAIN.
MOBILE OR SO-LO-MO FIRST!

94. SOCIAL COMMERCE
CLOSE THE LOOP IN SOCIAL COMMERCE.
SEE, LIKE…. BUY.

95. CONTENT
TRENDS & TECHNOLOGY SHAKING UP ALL INDUSTRIES
BARRIERS & BENEFITS OF DIGITAL
SOCIAL MEDIA & BIG DATA
TRENDS IN FINANCE
SUMMARY
OUTRO

96. CLOSING THOUGHTS

97. “INNOVATION DISTUINGUISHES
BETWEEN A LEADER AND A FOLLOWER”

98. “OFTEN TIMES INVENTION REQUIRES A LONG
TERM WILLINGNESS TO BE MISUNDERSTOOD”

99. “BE NICE TO NERDS.
WE WILL ALL END-UP WORKING FOR ONE”


100. THANK YOU. GRAZIE MILLE. MUCHAS GRACIAS. BEDANKT.