Presentation for DBC PR+Social on our values, what we do, and who we do it for!

1. 1027 33rd Street, Suite 250
Washington, D.C. 20007
125 Little West 12th Street
New York, NY 10014
Dan Baum | 1.888.294.5008 | info@dbcpr.com
1216 N. La Cienega Blvd.
West Hollywood, CA 90069

2. WELCOME TO DBC
We chase big bold ideas
and we care passionately
about our work.
We worry about
every detail so you
don’t have to.
We hold people
accountable. We promote
from within. We’re nice.

3. BRANDS THAT ARE ALL IN

4. OUR WORK
Consumer Activation
Media Relations
CHALLENGE
Generate excitement for Ace Hardware’s newest paint innovation,
Clark+Kensington.
CHALLENGE
Keep Ace Hardware’s Clark+Kensington Paint line in the news beyond
launch.
Ace® Hardware – A Pop-up Store to Launch Ace’s Newest Paint
SOLUTION
In just 24-hours DBC transformed a vacant storefront into a branded Ace
Hardware pop-up store paint experience. Consumers were invited to stop by,
sample new Clark+Kensington paints, get tips from Ace’s home expert Lou
Manfredini and leave with a free quart-sized sample for their next at-home
project.
RESULT
During the 8-hour event, more than 3,000 consumers stopped by and 1,200
free samples of Clark+Kensington, sundries and Ace Hardware coupons were
given away. The pop-up was so successful that Ace decided to extend the free
sample offer to over 3,000 stores across the nation.
Ace® Hardware – Tapping the Experts to Help Tell the Story
SOLUTION
Knowing that there are limited coverage opportunities for interior paint,
DBC enlisted three interior design experts to become the voices for Ace’s
Clark+Kensington paint line. DBC worked to position the experts as
valuable resources to media, which in turn created opportunities for the
designers to deliver meaningful C+K messaging. The designers helped
identify newsworthy trends for Ace to focus on while also creating
content for Ace to use in-store and on the brand’s social media channels.
RESULT
Nearly 150 million consumers were reached with Clark+Kensington
messaging in 2013 through target outlets such as Better Homes &
Gardens, House Beautiful, Family Circle and Real Simple.

5. OUR WORK
Strategic Partnership
Influencer Relations
CHALLENGE
Harry & David was looking for a way to bring a fresh approach to the
holiday season, while also attracting a new customer.
CHALLENGE
Generate brand awareness within the design and fashion community for
EFFEN Vodka and communicate its unique differentiators in a way that
resonates with its target – the stylishly different.
SOLUTION
DBC came up with the perfect holiday delivery pairing – Harry & David and
The Cheesecake Factory! We brokered a partnership that made Harry &
David the exclusive purveyor of The Cheesecake Factory cheesecakes
online; offering Harry and David customers the chance to have these iconic
cheesecakes delivered right to their doors.
SOLUTION
DBC aligned the brand with CFDA award-winning fashion designer, Richard
Chai. Using the handcrafted, sleek and modern design of the EFFEN Vodka
bottle as inspiration, Richard created the first bar/lounge installation for
DIFFA’s Dining By Design national tour and continued the collaboration by
designing a one-of-a-kind gown.
RESULT
Customers took note and the Cheesecake Factory quickly sold out of the
Original cheesecake! The partnership was so successful that it will
continue in 2014.
RESULT
EFFEN Vodka has been featured in a variety of fashion-focused publications
that it otherwise wouldn't be covered in, including: GQ.com, WWD,
Style.com, Nylon Guys, Fashionista.com and Fashion Week Daily.
Harry & David™ – Bringing together two nationally recognized
brands
EFFEN® – Making a design statement

6. WHAT WE DO
IDEAS
We create campaigns
people can’t stop
talking about
PR
Full service
public relations
SOCIAL
Content creation
and social media
management

7. 54 West 40th Street, Suite 919
New York, NY 10018
1027 33rd Street, Suite 250
Washington, D.C. 20007
www.dbcpr.com
1.888.294.5008
info@dbcpr.com
@dbcpr
1216 N. La Cienega Blvd.
West Hollywood, CA 90069