EPIC | Asia's First Crowdfunding and Property Investment Expo Key note 3: “How Digital Innovations like Crowdfunding is Going to Change the Real Estate Landscape” by Mr Georg Chmiel

1. How Digital Innovation like
Crowdsourcing is going to
Change the Real Estate Landscape
Georg Chmiel
CEO/Managing Director of iProperty Group Ltd (ASX: IPP)

2. 2
Georg Chmiel - background
21 years of experience
in financial services, online and real estate

3. 3
iProperty Group Limited

4. 4,000,000 Unique Visitors per month
700,000 Leads per month
1,000,000 Contacts in Database
500 Developer Clients
27,000 Agents in Asia and 5,000 overseas

5. 5
How Digital Innovation like
Crowdsourcing is going to
Change the Real Estate Landscape

6. TEMPORA MVTANTVR
NOS ET MVTANTVR IN ILLIS

7. Space Brands Cocktails on Tap Equal Rights for Men
Google Glass
Etiquette
Minimoons Needle free
Vaccines

9. Times are changing and we are changing with it
People Digital InnovationChange

10. Times are changing and we are changing with it
Social Media
People Digital InnovationChange

11. Digital Innovation
Times are changing and we are changing with it
Social Media
Is not about
Media or Digital
It is about
Social (People)
Using the online networks to get
things done in the real world
Using the internet to get
off the internet
People Change

12. What is real estate about?
Real estate is not just about properties
but about people.
Sir Leslie Hooker Reputation (Trust)
Reliability
Results

13. The parties involved …
Intermediary
(Agent)
Buyers
Renters
Developers
Funding
Landlords
Vendors
Properties

14. iProperty’s Role
Reputation (Trust)
Reliability
Results

15. The Real Estate Ecosystem
Intermediary
(Agent)
Buyers
Renters
Developers
Funding
Landlords
Vendors
Properties

16. Changes for Buyers and Renters
Buyers
Renters
Demand changing
Rentvestor
Purchase off plan (new properties)
Green living
Demographic changes
Work life balance
Geographic independence
Family structures change
Highly sophisticated / informed buyers
and renters
Know Property and Location
Know Agent / Developer / Landlord / Vendor
Rise of global investment portfolio

17. Changes for Buyers and Renters
Buyers
Renters
Highly sophisticated / informed buyers
and renters
Know Property and Location
Know Agent / Developer / Landlord / Vendor

18. Changes for Buyers and Renters
Buyers
Renters
Highly sophisticated / informed buyers
and renters
Know Property and Location
Know Agent / Developer / Landlord / Vendor

19. Changes for Buyers and Renters
Buyers
Renters
Rise of global investment portfolio
Properties
Shares

20. Changes for Buyers and Renters
Buyers
Renters
Rise of global investment portfolio

21. The Real Estate Process
Properties
Tailor the supply
Research - Building matches demand
Research - Cost of Living
Improved Saleability
House automation
Research on demographic changes
Profession
Migration
Affordability

22. Changes for Agents and Sellers
Developers
Landlords
Vendors
Know Buyer and Renter
online reputation
Online Advertising more
efficient and effective
eAuctions
Direct sales
Price dependent
Category dependent
Type dependent
Database marketing
Intermediary
(Agent)

23. Database Marketing

24. Database Marketing

25. Database Marketing

26. Changes for Agents and Sellers
Developers
Landlords
Vendors
Know Buyer and Renter
online reputation
Online Advertising more
efficient and effective
eAuctions
Direct sales
Price dependent
Category dependent
Type dependent
Intermediary
(Agent)

27. Changes for Funding
Buyers
Renters
Funding
Commoditisation of traditional Funding
Comparability of Home Loans
Lowering of transaction costs
Crowdfunding

28. Is crowdfunding really new?
Macro (no) – Micro (yes)
Share market
REIT vs. Crowdfunding

29. Crowdfunding
REIT (Real Estate Investment Trusts or Funds)
Allocated proportionally to all assets
More controlled by fund manager / trustee
Higher management fees
Crowdfunding
Low investment amounts ($100)
Lowers transaction costs
Allocates to 1 or many assets
More targeted, more controlled by investor
Better automated (one platform)
“Community of Interest”

30. Crowdfunding in RE