An event jointly organized by DBS BusinessClass and the INSEAD Emerging Markets Institute, the renown Dr Serguei Netesseine, Professor of Global Technology and Innovation, INSEAD, and esteemed panelists gave a keynote speech and panel discussion centered on Innovation in Asia: How Startups from Emerging Markets can Win Globally.

1. Risk Driven Business Model –
ideas for the future
Serguei Netessine
The Timken Chaired Professor of Global Technology and
Innovation, INSEAD

2. Over a long period of time, the increase in
the economic well-being in the world can
come only from innovation.
Many amazing technological
innovations will define the 20
upcoming years...

6. WHICH TECHNOLOGY WOULD YOU BET ON?

7. You need money, you need talent, you
need to be lucky…
... Is technological innovation the only
way to prosperity? Can we innovate
differently?

8. Innovations Hiding in Plain Sight
MORE EXAMPLES ON HTTP://WWW.DEFINEYOURCOMPANY.COM

9. A Different Approach to Innovation
Existing Products/Technology
Superior Business Models To Provision Products or Services to Markets
Existing Market Needs
Business Model Innovation

10. SUMMARY: Differences in innovation
approaches
Choose for yourself!
Business Model Innovation Product and Technology Innovation
Transferable between industries Industry-specific
Possibility to describe/learn the
method
Depends on specific individuals/teams
Sustainable/hard to copy Many imitators
Minimal R&D expenditures Large R&D expenditures

11. Apple vs. Xiaomi
• Huge R&D budget
• Complete secrecy
• Infrequent product releases
• Minimal user feedback
• Many middlemen
• Huge production quantity
Steve Jobs and Product/Technology Innovation
• Minimal expenditures on innovation
• Constant feature updates (every
Friday)
• Ability to configure OS by user
• Direct to consumer, online only
• Small batch to test the market
• Users invent new features, translate OS
Lei Jun and Business Model
Innovation

12. The Biggest Innovator of them all
• Platforms, Asia-style!
• Combination of different
business models for
different segments of the
market
• Matching buyers with
suppliers and taking risk
out of transactions

14. Redmart.com changes how groceries
are purchased in Singapore

15. From humble beginnings to the largest
Internet grocery retailer in Singapore

16. Where are they now?
• Up to 1,000 deliveries per day
• Close to 10,000 SKUs available, launched Fresh
Grocery with 400 SKUs
• Close to 300 employees
• 40% brand awareness in Singapore
• Innovation: click-to-collect locations, 3rd party
advertising platform, marketplace + delivery and
fulfillment by RedMart
• 235% revenue growth, year-over-year!

19. 20,000 6.3x1010 77,000 250,000
Migraine Buddy,
1st Global Virtual Study of
Migraine
P A T I E N T S B Y T E S D A T A E V E N T S N I G H T S

20. A comprehensive
approach to
objectively and
efficiently analyze
medical outcomes

22. How LookBooker works for Consumers
2. SELECT
From list of salons with available
appointments that meet your
search criteria
1. SEARCH
For an appointment by service,
location/salon, and date on your
web or mobile device
3. CONFIRM
Enter your details and
confirm your appointment
instantly
Consumer Value Proposition
24/7 booking convenience
Access from any web or mobile device
Availabilities of multiple salons in one place
Find new salons
No more phoning around
Access reliable salons reviews
Automated appointment reminders
Free to use

23. How LookBooker works for Salons
23
Salon Value Proposition
Bookings can be taken 24/7 including after
hours
We help fill empty appointment
slots with new clients
We help create an online presence and
profile – showcasing salons with reviews,
images and editorial content
Our calendar widget is easy to use
and allows salons to update
availabilities in real time We partner with salons to capture
valuable customer feedback
We ensure that less staff time is spent
on the phone and more on delivering a
great in salon experience
We reduce the rate of no-shows
and cancellations through our
system of automated reminders

24. 5/14/2015 Private and Confidential 24
Profitable restaurants. Happy
Customers

25. TabSquare offers a portfolio of customizable front
end solutions for restaurant industry

26. Leading provider of restaurant solutions in
Singapore - Trusted by over 200+ locations

27. THE MOST CONVENIENT WAY
TO GET CUSTOM MENSWEAR

28. EDIT SUITS CO. IS ON THE MISSION TO MAKE CUSTOM MENSWEAR
CONVENIENTLY ACCESSIBLE, WORLDWIDE
CONVENIENT
AFFORDABLE
• HOME & OFFICE VISITS
• ONLINE RE-PURCHASES
• HUNDREDS OF FABRICS
• DOZENS OF OPTIONS
• MADE-TO-MEASURE
• SHIRTS: USD 90-130
• SUITS: USD 600-900
WIDE
SELECTION

29. EDIT SUITS CO. BRINGS A PROVEN
BUSINESS MODEL TO NEW MARKETS
CENTRALIZED SUPPLY CHAIN & SYSTEMS
LOCAL SALES FORCES
SHIRTS SUITS CHINOS
PRICING (EUROPE)
• SHIRTS: USD 90-150
• SUITS: USD 600-900
POSITIONING
• HUGO BOSS, BUT MADE-TO-MEASURE;
• HIGH-END, MODERN INTERPRETATIONS OF
CLASSICS
OPERATIONS FOR GLOBAL GROWTH ATTRACTIVE PRODUCT RANGE
• DIRECT SALES
• ONLINE MARKETING
• CORPORATE
COLLABORATIONS

30. Each year we have in class:
• >500 MBA participants
• >200 EMBA participants
• >2000 Executive
Education Participants
2000+ Opportunities
identified by individuals
~ 200 Elevator
Pitches
~100 Business Concepts
Plans of Action
DARWINATOR
OPPORTUNITY
SELECTION WORKSHOP
BUSINESS MODELS
MULTI-VOTE,
PREDICTION MARKETS
Independent
Projects Exit
IDEA GENERATION
DATA COLLECTION,
EXPERIMENTATION
Identifying New Business Opportunities in class
BUSINESS
PROTOTYPES
~50 Companies
launched

31. A Superior Way to Innovate: Business Model Innovation
For more Information:
“How to build risk into your business model”, Girotra
and Netessine, Harvard Business Review, May 2011.
“Four Paths to Business Model Innovation”, Girotra
and Netessine, Harvard Business Review, July 2014.
http://www.defineyourcompany.com