Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
MEDIA-INFORMATION-LITERACY11_12-Q1-M1-W5.pdf
1. 11/12
Module 1 Week 5
Media in Information Literacy - Grade 11/12
Quarter 1 – Module 1 Week 5: Media and Information Sources
2. 2
Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary
for exploration of such work for profit. Such agency or office may, among other
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Borrowed materials (i.e. songs, stories, poems, pictures, photos, brand
names, trademarks, etc. are owned by the respective copyright holders. Every
effort has been exerted to locate and seek permission to us these materials
from their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.
Printed in the Philippines by Department of Education – Division
of Lapu-Lapu City Department of Education – Region VII Central
Visayas
Lapu-Lapu City Division
Office Address: B.M. Dimataga St.,
Lapu-Lapu City Tel No. (032) 410-4525
Email Address: oliver.tuburan@deped.gov.ph
Development Team of the Module
Writer’s Name : Jorich Lyn Sanchez
Editor’s Name : Irene Pilapil
Reviewer’s Name : Helen Grace V. Cruz
Illustrator’s Name : Jorich Lyn Sanchez
Layout Artist :
Plagiarism Detector Software: PlagiarismDetector.com
Grammar Software : CitationMachine.com
Management Team:
Schools Division Superintendent : Wilfreda D. Bongalos, PhD, CESO V
Assistant Schools Division Superintendent: Marcelita S. Dignos, Ed.D, CESE
Curriculum Implementation Division Chief : Oliver M. Tuburan, Ed.D.
EPSVR – English : Irene T. Pilapil
EPSVR - LRMDS : Teresita Bandolon
ADM Coordinator : Marigold Cardente
Jorich Lyn Sanchez
4. 4
Introductory Message
For the facilitator:
Welcome to Media Information Technology
Identify and explain basic criteria for evaluating information(Compares
potential sources of media and information MIL11/12MIS-IIIe-13);
Interviews an elder from the community regarding indigenous media and
information resource MIL11/12MIS-IIIe-14;
This module was collaboratively designed, developed and reviewed by
educators both from public and private institutions to assist you, the teacher
or facilitator in helping the learners meet the standards set by the K to 12
Curriculum while overcoming their personal, social, and economic
constraints in schooling.
This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this
also aims to help learners acquire the needed 21st century skills while taking
into consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
Notes to the Teacher
This contains helpful tips or strategies that will help you in guiding the
learners.
As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing
them to manage their own learning. Furthermore, you are expected to
encourage and assist the learners as they do the tasks included in the module.
Notes to the Teacher
This contains helpful tips or strategies
that will help you in guiding the learners.
5. 5
For the learner:
Welcome to Media Information Technology
Identify and explain basic criteria for evaluating information(Compares
potential sources of media and information MIL11/12MIS-IIIe-13);
Interviews an elder from the community regarding indigenous media and
information resource MIL11/12MIS-IIIe-14;
The hand is one of the most symbolized part of the human body. It is often
used to depict skill, action, and purpose. Through our hands we may learn,
create, and accomplish. Hence, the hand in this learning resource signifies
that you as a learner is capable and empowered to successfully achieve the
relevant competencies and skills at your own pace and time. Your academic
success lies in your own hands!
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and
time. You will be enabled to process the contents of the learning resource
while being an active learner.
This learners’ module is mapped and aligned with the DepEd SHS Curriculum
and the Most Essential Learning Competencies for of Oral Communication in
Context. It contains notes, assessments, performance tasks and learning
activities.
This module has the following parts and corresponding icons:
What I Need to Know This will give you an idea of the
skills or competencies
you are expected to learn in the
module.
What I Know This part includes an activity
that aims to check what you
already know about the lesson
to take. If you get all the
answers correct (100%), you
may decide to skip this
module.
6. 6
What’s In This is a brief drill or review to
help you link the current
lesson with the previous one.
What’s New In this portion, the new lesson
will make you demonstrates
understanding of Media and
Information Literacy (MIL) and
MIL related concepts.
What is It This section provides a brief
discussion of the lesson. This
aims to help you discover and
understand new concepts and
skills.
What’s More This comprises activities for
independent practice to
solidify your understanding
and skills of the topic. You
may check the answers to the
exercises using the Answer
Key at the end of the module.
What I have Learned This include (High Order
Thinking Skills)HOTS
questions for you to be
answered into process what
you learned from the lesson.
What I can Do This section provides an activity
which will help you transfer your
new knowledge or skill into real
life situations or concerns.
Assessment This is a task which aims to
evaluate your level of mastery in
achieving the learning
competency.
Additional Activities In this portion, another
activity will be given to you to
7. 7
enrich your knowledge or skill
of the lesson learned. This
also tends retention of learned
concepts.
Answer Key This contains answers to all
activities in this module.
At the end of this module you will also find:
References This is a list of all sources used in
developing this module.
The following are some reminders in using this module:
1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Do not forget to answer What I Know before moving on to the other
activities included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with
it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are not
alone.
We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
8. 8
This module was designed and written with you in mind. It is here to help you
organize a creative and interactive symposium for the community focusing on
being a media and information literate individual. The scope of this module
permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged
to follow the standard sequence of the course. But the order in which you
read them can be changed to correspond with the textbook you are now using.
The module is divided into six competencies, namely:
A. Media, Information, Technology Literacies
B. Media and Information Literacy
C. Media and Information Design Framework
D. Media and Information Literacy (MIL) Portal
E. Electronic Portfolio
After going through this module, you are expected to:
1. Identify and explain basic criteria for evaluating information
(Compares potential sources of media and information.
2. Assess information quality by studying the pros and cons of different
types of media as sources of information (SSHS)
3. Interviews an elder from the community regarding indigenous media
and information resource.
9. 9
Multiple Choice. Answer the question that follows. Choose the best answer
from among the given choices.
1. What year were online social networking websites were introduce in the
internet?
A. 2000 B. 1995 C. 2004 D. 2020
2. In the evolution of Electronic Age, what year is being started and
introduce?
A. 1930–1980 B. 1995-2000 C. 2001- 2005 D. All of
the above
3. Before 1700s or during the Prehistoric age, what was there way of
communication as they’re painting in the wall as they will represent
dancing and hunting people?
A. Cave painting B. Email C. Mobile phone D.
All of the above
4. In the aspect of media and government under the normative theories of
the press, what theory that describe that all forms of communications
are under the control of the governing elite.
A. Social responsibility B. Authoritarian C.
Libertarian D. All of the above
5. What type of media is Philippine Daily Inquirer newspaper?
A. Print media B. Broadcast media
C. Film D. New media
6. GMA 24 Oras aired on channel 7?
A. Broadcast media B. Print media C. New
media D. All of the above
7. A place in which literary, musical, artistic, or reference materials can
be found that are kept for use.
A. Internet B. Library C.
Indigenous knowledge D. None of the above
8. Types of information, provide very current information about event,
people, or places as the time they are published.
A. Newspaper B. Magazines C. Books D. All of the
above
9. An electronic communications network that connect computer
networks and organizational computer facilities around the world.
A. Book B. Magazines C. Internet D. None of the above
10. 10
10. Ways to consider in evaluating information EXCEPT.
A. Accuracy B. Fairness C. Relevance D. Copying
Activity 1: Arrange Me
In the previous module, we learned about mass media and media effects.
Mass media talks about sharing relevant information to a large number of
audience through several ways and platforms.
Below is a list of Media types. Arrange the scrambled letters to identify the
correct media types. Write your answer on the spaces provided.
1. AEIMCN - _________________
2. EDVIO ESGMA - _________________
3. WNE AIDME - _________________
4. NTPRT EIDAM - _________________
5. TBRAOADCS DEIAM - _________________
11. 11
Unlocking Difficulties
“A LIBRARY IS NOT A LUXURY BUT ONE OF THE NECESSITIES OF LIFE.”
---By Henry Ward Beecher----
Guide Questions:
What is the message?
__________________________________________________________________
Do you agree with the message? Why or Why not?
__________________________________________________________________
Information can come from virtually anywhere — media, blogs, personal
experiences, books, journal and magazine articles, expert opinions,
encyclopedias, and web pages — and the type of information you need will
change depending on the question you are trying to answer. Look at the
following sources of information. Notice the similarities between them.
Source: VirginiaTech Library
(http://ufh.za.libguides.com/c.php?g=91523&p=590868)
Library
A place in which literary, musical, artistic, or reference materials (such as
books, manuscripts, recordings, or films) are kept for use but not for sale.
(Source: https://www.merriam-webster.com/dictionary/library)
12. 12
Modern Library Interiors - Decoration Ideas in 2016
Source: http://mostpp.org/modern-library-interiors-2/
Indigenous Knowledge
Knowledge that is unique to a given culture or society. IK contrasts with the
international knowledge system generated by universities, research
institutions and private firms. (Warren 1991)
This would include as follows:
• local knowledge
• knowledge that is unique to a given culture or society
• owned, controlled, and managed by indigenous peoples in order for
them to develop and produce culturally appropriate information in
the languages understood by the community
Characteristics of Indigenous Knowledge
• oral tradition of communication
• store information in memories
• information exchange is face to face
• information is contained within the border of the community
Types of Information
Source: http://iupui.campusguides.com/c.php?g=583319&p=4027829
Books
Cover virtually any topic, fact or fiction
Useful for the complete background on
an issue or an in-depth analysis of a
theory or person. Can take years to
publish, so may not always include the
most current information
Reference Books
Include facts, figures, addresses,
statistics, definitions, dates, etc.
Useful for finding factual or
statistical information or for a brief
overview of a particular topic.
Examples: dictionaries,
encyclopedias, directories
13. 13
Newspapers (News Resource)
Provides very current information
about events, people, or places at the
time they are published. Useful for
information on current events or to
track the development of a story as it
unfolds.
Examples: The New York Times, manila
bulletin, Philippine Star, Daily Inquirer
Source: Daria, Nepriakhina,
https://unsplash.com/
photos/xY55bL5mZAM
Source: James L.W,
https://unsplash.com/photos/
o3sl4dhYhZE
Source: Rishabh , Sharma ,
https://unsplash.com/ photos/R-
js25Pv1LQ
Magazines
Include articles on diverse topics of
popular interest and current
events. Articles typically written by
journalists or professional writers
Geared toward the general public.
Examples: Time, Newsweek,
National Geographic
Academic Journals
Include articles written by and for
specialists/experts in a particular
field .Articles must go through a
peer review process before they’re
accepted for publication. Articles
tend to have a narrower focus and
more analysis of the topic than
those in other types of publications.
Include cited references or
footnotes at the end of research
articles.
Examples: Journal of
Communication, The Historian,
Journal of the American Medical
Association
Internet
An electronic
communications network that
connects computer networks and
organizational computer
facilities around the world.
(Source: https://www.merriam-
webster.com/ dictionary/Internet)
The Internet is by far the most
popular source of information and
the preferred choice for news ahead
14. 14
of television, newspapers and radio,
according to a new poll in the United
States.
(Source:
https://www.reuters.com/article/us-
mediainternet-life/internet-most-
popular-information-sourcepoll-
idUSTRE55G4XA20090617)
Examples: Google.com. Facebook.com
Source: Charisse ,Kenion ,
https://unsplash.com/photos/
cJkVMAKDYl0
Source: Charisse ,Kenion ,
https://unsplash.com/photos/
cJkVMAKDYl0
Source: Leon, Seibert ,
https://unsplash.com/
photos/2m71l9fA6mg
16. 16
What’s More
Picture Analysis
Guide Questions:
1. What is a library?
2. Why do you think every school
has a library?
3. Do you still use library
resources for research? Why or
why not?
4. What is a modern library
to you?
Picture Analysis Rubric
Category 4 3 2 1
Observation
s
Student
makes a
complete
and detailed
description
of the
subject
matter
and/or
elements
seen the
photo.
Student
makes a
detailed
description of
most of the
subject
matter
and/or
elements seen
the photo.
Student
makes a
detailed
description of
some of the
subject
matter
and/or
elements seen
the photo.
Student
descriptions
are not
detailed or
complete.
Understandi
ng
Analysis of
the piece
demonstrat
ed
Thorough
understandi
ng of
principles,
concepts
and
relationship
s.
Analysis of
the piece
demonstrat
ed
considerabl
e
understandi
ng of
principles,
concepts
and
relationship
s.
Analysis of
the piece
demonstrat
ed some
understandi
ng of
principles,
concepts
and
relationship
s.
Analysis of
the piece
demonstrat
ed
little
understandi
ng of
principles,
concepts
and
relationships
.
17. 17
Thinking/
Inquiry
Analysis and
Interpretatio
n of images
is strong.
Analysis and
Interpretation
of images is
sound.
Analysis and
Interpretatio
n of images
is
satisfactory.
Analysis and
Interpretatio
n of images
is weak.
Application Ability to
make and
express
judgements,
conclusions
and
predictions
was insightful
and effective.
Ability to
make and
express
judgements,
conclusions
and
predictions
was
considerably
effective.
Ability to
make and
express
judgements,
conclusions
and
predictions
was
moderately
effective.
Ability to
make and
express
judgements,
conclusions
and
predictions
was limited.
Answer Me.
1. What are the different types of media that can be used as a source of
information?
2. How can you evaluate or measure information quality?
Instructions:
1. Interview two elders coming from two families. Ask about cultural beliefs
or practices in the community valued by the elders. Identify and gather
information to at least two cultural beliefs or practices.
2. Encode the information on a short bond paper, identify the source of
information.
3. Interview your guardian or one of your direct family and find out if these
cultural beliefs or practices are still known and being valued by their
generation. (Example 3 out of
10…)
18. 18
Rubric 5 4 3 2
Preparation Before the
interview, the
student
prepared
several in-
depth AND
factual
questions to
ask.
Before the
interview, the
student
prepared a
couple of in-
depth questions
and several
factual
questions to
ask.
Before the
interview, the
student
prepared
several
factual
questions to
ask.
The student
did not
prepare any
questions
before the
interview.
Politeness
*Please
keep in
mind while
interviewing
Student never
interrupted or
hurried the
person being
interviewed
and thanked
them for being
willing to be
interviewed.
Student rarely
interrupted or
hurried the
person being
interviewed and
thanked them
for being willing
to be
interviewed.
Student
rarely
interrupted or
hurried the
person being
interviewed,
but forgot to
thank the
person.
Several
times, the
student
interrupted
or hurried
the person
being
interviewed
AND forgot
to thank the
person.
Formatting
and Editing
The student
edited and
organized
the
transcript in
a way that
made the
information
clear and
interesting.
The student
edited and
organized
the
transcript in
a way that
made the
information
clear.
The student
edited and
organized the
transcript but
the
information
was not as
clear or as
interesting as
it could have
been.
The
student
did NOT
edit or
organize
the
transcript.
Knowledge
Gained
Student can
accurately
answer several
questions
about the
person who
was
interviewed
and can tell
how this
interview
relates to the
material being
Student can
accurately
answer a few
questions
about the
person who
was
interviewed and
can tell how
this interview
relates to the
material being
studied in
class.
Student can
accurately
answer a few
questions
about the
person who
was
interviewed.
Student
cannot
accurately
answer
questions
about the
person who
was
interviewed.
19. 19
studied in
class.
Assessment
Write T if the answer is True and F if the answer is false.
_____1. School is place in which literary, musical, artistic, or reference
materials (such as books, manuscripts, recordings, or films) are kept for use
but not for sale.
_____2. Internet An electronic communications network that connects
computer networks and organizational computer facilities around the
world.
_____3. Advertisers can influence media content through product placement
in shows in which their products are talked about or shown being used by
the characters.
_____4. There has been a huge rise in creativity among the public since the
advent of social media.
_____5. Indigenous Knowledge is unique to a given culture or society. IK
contrasts with the international knowledge system generated by universities,
research institutions and private firms.
6-9. Give at least Four (4) sources of Information.
10. How can you evaluate or measure information quality?
20. 20
Additional Activities
No.1
Activity No. 2
• You will research for an event related to your which happened more
than 10 years ago. You can interview your parents who are alumni of
the school or interview a teacher or staff who worked for the school for
more than 10 years. ( Communicate via chat/message/email).
• Encode the information on a Long bond paper, identify the source of
information.
21. 21
Answer Key
What’s I Know What’s In Assessment
A A Cinema F
A B Video Games T
A A New Media T
B C Print Media T
A D Broadcas Media T
22. 22
REFERENCES
▪ Media and Information Literacy Curriculum Guide by DepEd
▪ Communicationtheory.Org,”Communication Theory.”Accessed January
13,2020, https://www.communicationtheory.org/list-of-theories/
▪ Tan, Lara.”Duterte blames corrupt journalism for media killings”.Accessed
January 14,2020, https://cnnphilippines.com/news/2016/06/01/Media-
killings-journalistsDuterte-Philippines.html
▪ Khan. R. (2006). “The Evolution of Traditional to New Media (Lec). Accessed
January 14,2020.
http://teachtogether.chedk12.com/teaching_guides/view/229
▪ Syping, Ralph. “The Evolution of Traditional to New Media”. Accessed January
14, 2020. https://www.tiki-toki.com/timeline/entry/869769/The-Evolution-
of-Traditionalto-New-Media/
▪ Khan Academy. “ Cunieform”. Accessed at January 17, 2020,
https://www.khanacademy. org/humanities/ancient-art-
civilizations/ancient-near-east1/the-ancient-near-eastan-
introduction/a/cuneiform
▪ Oldest.Org.” Oldest Cave Paintings in the World”. Accessed at January 17,
2020, http:// www.oldest.org/artliterature/cave-paintings/
▪ Jimmy Stamp. “How the Telegraph Went From Semaphore to Communication
Game Changer”. Accessed at January 17, 2020,
https://www.smithsonianmag.com/ arts-culture/how-the-telegraph-went-
from-semaphore-to-communication-gamechanger-1403433/
▪ Sutori. “The Evolution of Traditional to New Media” Accessed at January 17
,2020, https://www.sutori.com/item/typewriter-1800-a-typewriter-is-a-
mechanical-orelectromechanical-machine-for
▪ Weebly. “ American Entertainment”. Accessed at January 17 , 2020, https://
americanentertainments.weebly.com/1941-1950.html
▪ Kelley L. Ross, Ph.D.”The Marxist-Leninist Theory of History”. Accessed at
January 17 ,2020, https://www.friesian.com/marx.htm
▪ Encyclopedia Britannica” Stalinism”. Accessed at January 17, 2020,
https://www. britannica.com/topic/Stalinism
▪ BBAMANTRA. “ Media-Types of Media, Characteristics, advantages and
disadvantages. Accessed at January 17,2020,
https://bbamantra.com/media-types-characteristics/
▪ MentalHelp.net.”Types of Media”.Accessed at January 17,2020. https://www.
mentalhelp.net/internet/types-of-media/
▪ Wendy, Gooseberry. “What are the Different Types of Media”. Accessed at
January 17,2020, https://whatagraph.com/blog/articles/different-types-of-
media
▪ OpenPR Worldwide Public Relations. “Broadcast Media definitions” Accessed
at January 17, 2020, https://www.openpr.com/wiki/broadcast-media
▪ University of Fort Hare.”Information Literacy Guide: Types of Information
Sources”.
▪ Accessed at January 17,2020,
http://ufh.za.libguides.com/c.php?g=91523&p=590868
▪ DS, Mirasol. “Media and Information Sources”. Accessed at January 17, 2020,
http://shsmil.blogspot.com/2018/06/media-and-information-sources.html
