Presentation focused on digital marketing and its use for local Vietnamese businesses to foster international growth and expansion

1. DIGITAL STRATEGY
Grow your SME

2. DFO: An International Marketing Agency
Vancouver
New York
San Diego
Sao Paulo
Amsterdam
Hong Kong
Manila
Ho Chi Minh
CONFIDENTIAL 02
We are an advertising and tech company.
We build FinTech and eCommerce software.
₫ 2,300,000,000,000 in sales

3. CONFIDENTIAL 03
Target
Audiences
Analyze
Buying
Behavior
Manage
Customer
Satisfaction
Predict New
Orders
DFO’s Approach
DFO follows the principles of performance marketing.
All our advertising is based on measurable results and data.
We collect and use data to:

4. Introduction to Performance Marketing
Create Value
Performance Marketing
A targeted, measurable marketing
approach to sell products or services via
electronic devices
• Success based on results
• Infinite ways to test and optimize
• Multi-channel revenue streams
• Access to all geos
CONFIDENTIAL 04

5. Leverage Digital Media to
Reach International Audiences

6. 1. Define Your KPIs (Goals)
CONFIDENTIAL 06
MEASURABLE SCALABLE METRICS

7. CONFIDENTIAL 07
2. Redefine Your Online Presence

8. CONFIDENTIAL 08
3. Make Your Brand Accessible to Customers

9. 09CONFIDENTIAL
4a. Brand Advertisements on Digital Platforms
Effective Ad Single Product/Single Service Landing Page

10. 10CONFIDENTIAL
4b. Brand Advertisements on Digital Platforms
Effective Ad
Single Product/Single Service Landing Page

11. CONFIDENTIAL 11
5. Collect All Possible Data
Where are people coming from? What is their behavior?

12. Landing
Page
Checkout
Page
Email
Campaign
30% CTR
YouTube
Post
48% CTR
SEM
15% CTR
Facebook
Ads
38% CTR
Native and
Display Ads
10% CTR
Retargeting
Successful
Sale
6. Analyze and Optimize
• ROI
• Audience
• Scalability
• ABT – Always be Testing
CONSIDER:
CONFIDENTIAL 12

13. 7. Test Successful Campaigns in New Countries
CONFIDENTIAL 13
CONFIDENTIAL
Where to start:
Facebook
Google
What to Prepare
• Localization of Creative Assets
• Customer Service/Support
• Finance and Logistics

14. CONFIDENTIAL
Meet The Speakers
DFO’s Leaders
14
Bruce Cran
CEO & FOUNDER
Contact Us for More Information
info@dfo.global