On Friday, October 19, 2018, DFO Global Performance Commerce CEO Bruce Cran delivered a presentation at the John von Neumann Institute in Ho Chi Minh City, Vietnam to 20+ masters-level computer-science students, who are studying the real-world application of artificial intelligence (AI), machine learning, data science, cyber-security and automation. Bruce’s presentation, broadly geared around AI, machine learning and its use for the future of eCommerce, touched on key areas DFO is applying the discipline to, including customer service, automation testing, programmatic media buying, logistics and fraud detection, among others.

1. Presented by:
Machine Learning and A.I.
The Future of eCommerce

2. CONFIDENTIAL
Meet The Speakers
DFO’s Leaders
02
Bruce Cran
CEO & FOUNDER
Yen Dang
HUMAN RESOURCES
Khai Huynh
FRONT-END DEVELOPMENT

3. What is

4. BUILDS TECH MARKETS BRANDS
DFO Global Performance Commerce
eCommerce and Technology
DFO is a privately-owned company that:
04
DFO invests a large portion of its net revenue in technology, development, and its people.
Unlike many FinTech startups, DFO is profitable by applying its technology to the marketplace.
CONFIDENTIAL

5. CONFIDENTIAL 05
Target
Audiences
Analyze
Buying
Behavior
Manage
Customer
Satisfaction
Predict New
Orders
Data-Driven Marketing
DFO follows the principles of performance marketing.
All our advertising is based on measurable results and data.
We collect data to:

6. FinTech Overview

7. Customer Relationship
Management
07CONFIDENTIAL

8. DFO CMS
08CONFIDENTIAL
CTRWOW

9. EPL Early Products
05CONFIDENTIAL

10. Third-Party Logistics
10CONFIDENTIAL

11. Fast Track Technology
11CONFIDENTIAL

12. Machine Learning and AI

13. This is very important to DFO and to Ecommerce.
These are some of the key areas DFO wants to apply ML and AIto:
13CONFIDENTIAL
Machine Learning and AI
CUSTOMER SERVICE
PROGRAMMATIC MEDIA
BUYING
PERSONALIZED
SHOPPING EXPERIENCE
TESTINGAUTOMATION FRAUD DETECTION LOGISTICS
PRODUCT
DEVELOPMENT

14. DFO GENERATES
LIVE DATA
CONSTANT STREAM
FOR ANALYTICS
14CONFIDENTIAL
Current State of Machine Learning and AI:
STORED ETL

15. Why we work at

16. CONFIDENTIAL 41
The DFO Dream Team
INCREDIBLE GROWTH
VALUED EMPLOYEES
INDUSTRY LEADER
LEARNING OPPORTUNITES
EXCELLENT COMPENSATION
BENEFITS & 13 MO. SALARY
AMAZING TECH
INTERNATIONAL TRAVEL

17. DFO is in a growth phase in Vietnam, having
added 50 staff since January, and planning an
additional 50 before Tet 2019.
Included in that growth plan is a Vietnam team
engaged in machine learning technology and the
application of AI.

18. Let’s continue this
conversation.
yen.dang@dfo.global