19. Marketing Personas: The
Complete Beginner’s Guide
by @kevanlee at Buffer
http://bit.ly/mktgpersonaguide
HubSpot Academy Buyer
Persona Examples
http://bit.ly/hubspotexamples
23. What Problems Can I Solve?
“My water bill is too high”
“My dishwasher just flooded my kitchen”
“I’m concerned about my carbon footprint”
“My family uses dishes faster than we can clean
them”
@ruthburr
24. What Does Your Audience Search
For?“high efficiency dishwashers”
“most reliable dishwasher brands”
“eco-friendly dishwashers”
“high capacity dishwashers”
@ruthburr
25. Why Should They Buy It From
You?Free shipping
Same-day delivery
Public commitment to the environment
Lifetime warranty
@ruthburr
32. Page: Energy Efficient Dishwashers
Keywords: Energy efficient dishwashers,
eco-friendly dishwashers
Personas
Thrifty
Trudy
Green
Gary
Stage:
Consideration
Next Steps:
More Research
Purchase
Conversion:
Purchase
34. The Ultimate Guide to Saving Water –
Home Edition
Video: Testing
Green
Dishwashers
Donate to a water charity
for every purchase
Newsletter:
Green living tips