Keynote preso for Digital Top Talent in Moscow March 2011. How companies can push the boundaries of media creation to become true entertainment companies, and expand their business opportunities.
8. Why community matters ? The Numbers
• Member communities reach more internet users
(66.8%) than email (65.1%)*
• By 2010 over 60% of Fortune 1000 companies will
have some form of online community deployed for
CRM purposes **
• Fastest growing sector for Internet use is
communities (5.4% in a year)
."#/0&12$Nielsen Global Faces - **Gartner Group –
Business Impact of Social Computing on CRM)
$
13. Well, kind of…
By 2010 more than half of companies that have
established an online community will fail to manage it
as an agent of change, ultimately eroding customer
value”
Gartner Group
48. Credits
• Slide 2, 8 – 12: Chess Media Group
• Slide 18 - 21 & 23: Jack Morton Worldwide
• Slide 28 – 33: Philips
• Slide 39: Red Bull
• All documents are in the public domain