Next New Networks Sales Presentation

1. Next New Networks:
1 The Online Landscape
! The Online Video Marketplace
! Advertising in Online Video
! Next New Networks Market
Position
! Customized Solutions

2. Online Video will be as
2 important as television
It’s the next form of entertainment.
! Online video viewing will double from 6 billion
to 12 billion hours by 2010 (eMarketer)
! 81% of online users watch video, 90% of 18-29
y.o. users watch video (eMarketer)
! In July, record 21.4 billion views by 158mm US
viewers (comScore)
! Up from 134mm in April
! YouTube 42% of all views
“Video quality is getting better and there are more premium
content options than ever. It’s possible that could actually reduce
consumption of TV.” (eMarketer, July 2009)
“The lines between traditional TV and online video continue
to blur.” (Business Week)

3. Online Video Views Rival
3 Cable TV
Total Day Average Viewers
500.0
375.0
250.0
125.0
0

4. YouTube is the Industry
4 Leader.
! 121 mm US unique viewers “Forget Hollywood. YouTube’s future lies less in “Desperate Housewives”
and more in producers such as Next New Networks.”
! 8.9 bn views/month
! 77% of branded online video viewing (Neilsen) (Advertising Age,“Why YouTube Will Sink or Swim With Obama Girl.”
June 2009)
! 2009 ad sales forecast $250-500mm (WSJ, 8/09)
! With 51% of ad execs preferring to buy from
publishers (eMarketer - BrightRoll report)
YouTube’s top partners represent their best
chance to reach revenue goals.
“The issue for YouTube going forward is to increase the percentage
of its videos that can be monetized (likely through more deals with
content companies) and to drive more advertiser demand through
standardization of ad formats and improved effectiveness.” (Credit
Suisse, 04/09)

5. We’ve become the leader
YouTube is the Industry
5 on YouTube, too.
Leader.
! #10 content parter in views All Time
#9 partner in most subscribed Content Partner Views (mm)
!
1 Universal Music Group 5,767
! Top 20 in monetizable views
! 6% of YouTube are “sellable 2 Expert Village 823
streams” (YouTube) 3 SonyBMG 770
! 7% of YouTube’s uniques/month
4 Hollywood Records 679
(YouTube)
5 Machinima 673
! Deeper partnership: NNN & YouTube:
! Integrated our 3rd-party ad server, 6 Failblog 534
Freewheel, into the stream with pre- 7 Michael Jackson 526
rolls as well as overlay ad units.
8 CBS 496
9 MondoMedia 486
10 Next New Networks 463

6. Next New Networks:
6 TV for the Internet
VIDEO VIEWS
TO DATE 650 million ! We combine the best of
TV with the best of the web
! Authentic, established and
engaged communities
VIEWS PER
MONTH 30 million ! Original, quality award-
winning programming
! Industry-leading advertiser
solutions with top brand
UNIQUES PER
MONTH 15 million ! Professionally branded, names
packaged and regularly
TOTAL
SUBSCRIBERS 1 million scheduled

7. The Media the Industry
YouTube is is Paying
7 Attention
Leader.
“Like MTV in its heyday... Viewers don’t go to it for any one video; they tune in for a
sensibility, a lifestyle. If it’s escape you’re looking for, and you’re open to a brand-new
fantasy of youth, the one present on Next New Networks is pretty sweet.”
– Virginia Heffernan, The New
York Times Magazine, 6/2009
! Regularly popping the culture with
attention and coverage from
mainstream media.
The New York Times CBS News
Los Angeles Times Rachael Ray
Wall St. Journal WIRED
Saturday Night Live AP
ABC Fox News
The Colbert Report E! News
The Science Channel Yahoo! News
! More nominations and awards than any
other online TV company, with 7 Webby
Awards and 2 Streamy Awards.
!

8. Confashional
YouTube is the Industry
8 Leader.
An upcoming Next New Network
Website Launch Date
http://confashional.com TBD
CONFASHIONAL BLING FOR BROKE
A new network that brings you the tips, tricks and hottest trends in the ! Bling for the Broke is a new series on our Confashional network with
world of beauty and fashion gossip. Shedding a light-hearted host Shelia Marikar, who helps fashionistas like herself, find and
perspective on fashion from blogs and magazines, Confashional hunts create red carpet looks for less. Shelia believes that looking your
down the real life fashionistas that stop you in your tracks. best does not need to cost you a lot of money, but rather a little
imagination and some know-how. She's here to show you all the
WHAT I WORE tricks to make your wardrobe fashion-forward, fun and affordable.
! In "What She Wore," fashion stylist Jessica Shroeder documents her LIFE EXPERIMENT
favorite looks, how she pieced them together, where she bought the
! Lifestyle blogger and professional guinea pig Mary Rambin tries one
items and where she wore it to. Each piece and look tells a story --
new thing every week for a whole year -- and you're coming with her.
whether it was vintage, a hand-me-down from her mother, a
In each episode, Mary tries a new exercise, whips up a meal from a
department store find or an neglected dress hanging her the
new recipe, or jets to a new hotspot. She ventures the urban jungle
closet-- Jessica will help viewers create stylish looks from head-to-
in search of the latest lifestyle trends. From tasting the street
toe and make your overall look pop with smart shopping in mind.
vendor foods to washing up with a new body scrub, Mary Rambin will
try it all.

9. Leaders In Brand
9 Integration
Customized in-programming advertiser and sponsorship
placements, coordinated with our standard media.
! Interstitials, hosted promos and
sponsorship bumpers.
! Host mentions to deliver key brand
messaging.
! Scripted brand integrations and
sponsored segments.
! Site skinning and sponsored web
content.
! Custom series development.

10. Appendix
YouTube is the Industry
10 Leader.
! Ad Solutions
! Case Studies
! Our Networks
! 2009 Sizzle Reel

11. Industry Standard Ad
11 Solutions
Relevant rich media and video placements
300 x 250 and 728 x 90 728 X 90
!
banner
banners and rich media
on network sites and
partner channels
! In-stream video ad units:
pre-roll, mid-roll and
post-roll placements 300 X 250
! In-video overlay units on banner
network sites
! Coordinated YouTube in- In-program
sponsorship
video overlay with bumper with
companion banner, and in-video overlay
dynamically served :15
pre-roll with companion
banner

12. Industry leading ad serving,
12 tracking & reporting
Measuring viewer reach, engagement and frequency with
leading third-party partners
! Partners incl. Freewheel, "The opportunity in online video is to better understand the audiences that
Visible Measures and are consuming video and to enable publishers and marketers to deliver
advertising in a more meaningful way to those audiences.”—Ad Age
YouTube Insight
! Uniques, age and gender
demographics
! Video play-thru and
audience engagement, hot
spots, peak moments of
recall
! Viral lift reports on the
sharing and embeds of
videos with in-stream
advertising

13. Case Study: Starburst
Nite Fite, sponsored by Starburst
13
Objective: Drive awareness and brand favorability for Starburst Candy and
its message of “Share Something Juicy.”
Solution: “… the (Starburst) brand’s entry into the online
video business is one of the first big bets by a
! A unique partnership with agency Digitas, Next name advertiser on independent Web video…It’s
New Networks created an innovative content a signal to the marketplace.”—TV Week
initiative: Nite Fite, the first ever animated
comedy show for the web
! Starburst brand was integrated into the 20
episodes over 5 months with its own story arc;
series characters discussed the Starburst
sponsorship in an organic and authentic way
! Rich banner media accompanied the series,
including YouTube homepage takeover
! Custom series development
Results:
! Delivered over 5 million views
! Cross-network promotion and distributed on
Starburst.com
! Critical acclaim from key ad industry press

14. Case Study: Verizon FiOS
$99 Music Videos, sponsored by Verizon FiOS
14
Objective: Develop a memorable component to the Verizon FiOS media
campaign that delivers their brand message of quality high speed internet.
Solution: “... one of the most innovative idea we’ve seen
! Next New Networks launched $99 Music yet from Next New Networks. –NewTeeVee
Videos - a series showcasing emerging bands
and musical artists paired with talented
filmmakers to create music videos for just $99
-- with Verizon FiOS as the exclusive launch
sponsor
! Verizon promoted their FiOS network in 24
episodes, boosting awareness around
Verizon’s fiber-optic Internet service
! Campaign integrated brand sponsor elements
such as the “FiOS Fast Clip” featuring
exclusive behind-the-scenes footage
Results:
! Over 9.5 million brand impressions delivered
! Critical acclaim from a variety of media
outlets including Advertising Age, WSJ, CNET
and WIRED

15. Case Study: Universal
15 Pictures
RON sponsorship by Universal Pictures’ Death Race
Objective: Generate awareness for the release of Universal’s movie “Death
Race” in a wide-reaching campaign, led by Next New Network’s top Internet
talent
Solution:
! Universal Pictures partnership to develop
sponsorship campaign composed of 5-second
sponsor bumpers, 30-second mid-roll video
ad trailers surrounded by in-programming
host mentions.
! Anchored within network websites and super-
distributed to partner platforms including
YouTube, iTunes, Yahoo!, and AOL
! Surrounded media coordinated with in-stream
ads included standard leaderboard and
companion banners, and YouTube’s in-video
overlay and companion banner units
Results:
! Over 6 million brand impressions delivered
across five networks and multiple video
partner platforms

16. Case Study: Warner Bros
Indy Mogul, sponsored by Warner Bros’ Friday the 13th
16
Objective: Drive awareness for the release of latest installment of the
popular Warner Bros horror franchise in a deeply integrated campaign
Solution:
! MediaCom partnership to develop cross-
network promotional campaign: “Jason
Month” takes over our shows for weeks
leading up to the movie’s release
! Indy Mogul shows integrated “Jason Month”
into programming: Backyard FX recreated the
“axe in the back” effect; a special edition of
Best Short Films in The World integrated a
Jason and Bobby Miller scary storyline; and
Beyond the Trailer’s Grace Randolph
presented an episode recapping the Friday the
13th franchise to date
! Cross-promotional media on Next New
Networks sites and YouTube in-video overlay
and companion banner
Results:
! Delivered over 4 million brand impressions in
under two weeks

17. Case Study: Caress
TMI Weekly, sponsored by Caress Skinwear Collection
17
Objective: Drive brand awareness for the Caress Skinwear Collection with
celebrity spokesperson Carson Kressley to make skin the ultimate fashion
statement
Solution: “I just wanted to say that I’ve been using the
[Caress] Tahitian Renewal body wash, and it
! Mindshare partnership to develop deep works great so far!”—TMI viewer testimonial
integrated campaign with the first interactive
online women’s magazine show, TMI Weekly
! Series integrated special Caress sponsored
segment featuring a TMI fashion
correspondent and Carson Kressley, covering
latest skin baring fashion trends
! TMI’s Mary Rambin, Julia Allison and Meghan
Asha host special bonus series of fashion
themed episodes and a variety of Caress
integrated elements, including 5-second
sponsorship bumpers and hosted promos to
promote a Caress trip to NYC Fashion Week
Results:
! Campaign ongoing, has generated new
conversation across YouTube, Twitter and
Facebook

18. Our Networks
18 Barely Political
61% 39%
Barely Digital
61% 39%
200,000,000 video views to date 18,000,000 video views to date
10,300,000 views/month 2,500,000 views/month
7,700,000 uniques/month 7,700,000 uniques/month
190,000 subscribers 190,000 subscribers
Home to the hit sensation Obama Girl, From the creators of Barely Political now
BARELY POLITICAL is the leading comes the first ever comedy network
political satire network on the web, devoted solely to the digital age, BARELY
devoted to bringing smart, funny, sexy DIGITAL, satirizing the latest tech news
political satire to the internet. Barely and trends with an irreverent brand of
Political has seen over 100 million views online humor. All the tech bases will be
to date, and has been featured on covered including gaming, social
Saturday Night Live, Fox News, MSNBC, networks, gadgets, the Internet and
Newsweek, GQ Magazine and CNN. much more.

19. Our Networks
19 Threadbanger
43% 57%
Ultra Kawaii
46% 54%
Fast Lane Daily
68% 32%
18,000,000 video views to date 40,000,000 video views to date 78,000,000 video views to date
1,100,000 views/month 3,000,000 views/month 3,700,000 views/month
470,000 uniques/month 230,000 uniques/month 2,200,000 uniques/month
70,000 subscribers 30,000 subscribers 68,000 subscribers
THREADBANGER is the first and most ULTRA KAWAII brings together two of 2008 Webby Award People’s Voice
successful new style network online for the web’s all-time favorite things: Winner for Best Sports Series, FAST
people who make their own fashion viewer-submitted videos and cute LANE DAILY is a dedication to car lovers
featuring how-to DIY tutorials on animals! Twice a week, Ultra Kawaii everywhere, providing a daily dose of
original fashion design and covering the showcases the cutest pet and animal what’s new and noteworthy in the
best craft and DIY events across the videos submitted by viewers from automotive industry. Fast Lane Daily
country. around the world. covers the biggest auto events around
the globe delivering fast and fresh
information and updates everyday.

20. Our Networks
20 Indy Mogul
58% 42%
Channel Frederator
59% 41%
$99 Music Videos
56% 44%
48,000,000 video views to date 51,600,000 video views to date 1,000,000 video views to date
3,300,000 views/month 430,000 views/month 160,000 views/month
1,800,000 uniques/month 210,000 uniques/month 44,000 uniques/month
134,000 subscribers 73,000 subscribers 9,000 subscribers
INDY MOGUL is the first network for the CHANNEL FREDERATOR is the world’s $99 MUSIC VIDEOS pairs great,
YouTube generation of independent, original podcast and has featured the buzzworthy bands with creative young
aspiring filmmakers and fans of movie work of thousands of animators. The directors to produce the best music
making, as profiled by CNN, The Wall network appeals to to a very broad videos on the web -- all on a shoestring
Street Journal and Yahoo! People of the audience of artists, animation and film budget. This innovative music video
Web. Indy Mogul currently boasts over 1 fans with its Tuesday anthology show, series features some of the brightest
million views per month and has won new break out show Cartoon Hangover, upcoming stars.
three Webby Awards. and hugely popular series, Meth Minute
39 and Nite Fite.

21. Our Newest Network:
21 Hungry Nation
Real food for real people.
Three Month Projections Website Launch Date Advertisers
250,000 views/month http://hungrynation.tv September 24, 2009 CPG, Retail, Travel
25,000 total subscribers
Not your everyday food network, HUNGRY NATION dives into the
online community of food lovers and information seekers with
fresh, daily, original perspectives on how anyone can shop,
cook, entertain and dine out on a budget and still experience
wonderful, exciting meals.
Working Class Foodies
Working Class Foodies follows a pair of siblings on their quest to
eat local and organic for under $10 a meal. We’ll follow the
hosts, both food enthusiasts with no formal culinary training, to
the greenmarket and watch as they compose meals on the fly.
VendrTV
VendrTV covers the best of the best curbside cuisine the world has
to offer. Hosted by Daniel Delaney, the show consists of 7-10
minute episodes each individually highlighting a vendor, their
food, and locale.
“… it’s a promising launch with some interesting new talent
12 Second Cocktails and some incredibly yummy-looking eats”—NewTeeVee
Lush Life Productions presents 12 Second Cocktails - classic drink
recipes at lightning fast speed; don’t blink of you’ll miss these
tasty concoctions.

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