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Ich sehe das,   was du grad siehst! Der Eyetracker Von Vivi Lotz und Michael Kaselow | Onlinemedien 2007
1. Der Eyetracker 2. Das Auge 3. Das Web
1. Der Eyetracker
Wozu braucht man einen Eyetracker? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Was kann mit einem Eyetracker  dargestellt werden? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Was kann mit einem Eyetracker  dargestellt werden? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Was kann mit einem Eyetracker  dargestellt werden? Verschiedene Empfindlichkeitseinstellungen bezüglich der Fixationsdauer 1.3633 sek 0.3633 sek 0.8633 sek
Was kann mit einem Eyetracker  dargestellt werden? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Was kann mit einem Eyetracker  dargestellt werden? ,[object Object],[object Object]
Wie nimmt der Eyetracker die  Blickbewegungen auf? ,[object Object],[object Object],[object Object]
2. Das Auge
Wie entstehen Blickbewegungen? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welche Typen von Blickbewegungen  gibt es? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welche Typen von Blickbewegungen  gibt es? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welche Typen von Blickbewegungen  gibt es? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Welche Einflussfaktoren gibt es auf  die Blickbewegungen? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Leichter Text “Der wunderbare König”
[object Object],[object Object],Schwerer Text “Gewissheit und Wahrheit der Vernunft”
[object Object],[object Object],Leichter Text “Der wunderbare König”
[object Object],[object Object],Schwerer Text “Gewissheit und Wahrheit der Vernunft”
Welche Einflussfaktoren gibt es auf  die Blickbewegungen? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wahrnehmungsart “Scannen”  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Wahrnehmungsart “Skimmen” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Wahrnehmungsart “Lesen” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Suchen einer Information ,[object Object],[object Object]
3. Das Web
Wie lässt sich das Benutzerverhalten  im Web untersuchen? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Welche Betrachtungsmuster gibt  es im Web? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amazon ,[object Object],[object Object],[object Object],[object Object]
Ebay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quellen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Quellen
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