DIMAR project

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DIMAR is an academic research project related to digital marketing communications in b2b sector. The research work focuses e.g. on the present state of digital marketing in Finnish b2b industry and the relationship between digital marketing and traditional marketing mix. DIMAR´s objective is to develop new tools and concepts to exploit interactive digital marketing more efficiently in sales, marketing and product development. Schedule: 1.1.2011-31.12.2012. Research partners: University of Jyväskylä, Aalto-University, University of Oulu, JAMK University of Applied Sciences.

markkinointi digitaalinen markkinointi b2b marketing social media marketing brand management mobiililaitteet mobiilimarkkinointi b2b-markkinointi marketing measurement digital marketing marketing strategy crm mobile marketing markkinointiviestinta marketing communications social media monitoring industrial marketing mobile computing mobiili divia customer relationship management sosiaalinen media web analytics social media r&d crowdsourcing internet marketing social media strategy marketing trends content management

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DIMAR project

Mobile technology in industrial selling and CRM

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The future of mobile CRM

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Web analytics and social media monitoring

Ams 2012 presentation_simula

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The corporate branding networks behind b2b smes revealing the actors

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B2B sme branding identity and mobility

Marketing communications measurement

Marketing communications 2012 / Aarne Töllinen

Content management in marketing communication of industrial companies public