Bangalore Fashion Week (BFW) has been conceived and created with a vision to Showcase Indian Fashion Industry to The Global Fashion World. The objective of BFW will be to create business relationships and to facilitate a dialogue between designers and trade buyers. The 8th Edition is Scheduled between the 24th & 27th January 2013

2. Content
The Event
The Event
Press
Press
Media Plan
Media Plan
The Schedule
The Schedule
Sponsorships
Sponsorships
Contact
Contact

3. The Event
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4. The Event Bangalore Fashion Week
• Bangalore Fashion Week (BFW) has been conceived and created with a
vision to Showcase Indian Fashion Industry to The Global Fashion World.
• The objective of BFW will be to create business relationships and to
facilitate a dialogue between designers and trade buyers.
• The 8th Edition is Scheduled between the 24th and 27th January 2013
• Bangalore Fashion Week Includes After Hour Parties, Press Conferences,
Designer Product Exhibit and Fashion shows..
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5. The Event Bangalore Fashion Week
• India’s climate is dominated by Monsoons and Summer and a Little bit of
Winter i.e if you call it so... The Indian Climatic Seasons can be Divided
into 3 Broad Categories i.e Summer, Mild Winter and Monsoon.
• BFW in its drive to adapt the Fashion Week to India's Climatic conditions
instead of Europe or the West; Launched the Winter / Festive Season in
July 2009 and received Overwhelming Response.
• Indian Climate is Dominated by Monsoon and BFW is Introducing the
Concept of Showers replacing the Season Spring with Monsoon.
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6. BFW goes Summer Showers This January 2013
• This commitment to Monsoon will provide increased exposure for Indian
designers to buyers, media and the fashion industry both in India and
abroad.
• The new Monsoon Wear caters to consumer demand in India and abroad.
Especially so, when our country barely experiences Spring and hence, the
market for Monson wear.
• Monsoon Season would be more apt for The Indian Market and hence The
Launch of The New Season - Showers.
• BFW January / February Editions henceforth would be Officially Summer /
Showers
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7. Bangalore International Fashion Week
• Bangalore Fashion Week includes an International section to create a
Global mix of International Designers at the Event
• The International Section will be dedicated to Designers from across the
Globe.
• The 7 pm show of every day is dedicated to International Designers.
• The International Section will help designers from different parts of the
world to connect with each other and develop there clientele globally.
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8. BFWLabels.com
• BFWLabels.com is an Initiative of Dream Merchants to Promote the
Participating Designers of BFW all over the Globe.
• BFW Labels is An Online Designer Fashion Store Bringing The Best In
Fashion Clothes & Fashion Accessories.. It is a unique Online Portal which
showcases the Garments of the Participating Designers in a 3D view.
• It is truly an International Online Designer Fashion Store with the option to
purchase in over 20 Currencies and is available in 5 Foreign Languages.
• All Participating Designers of BFW will be showcased at the Portal and the
associated product shoot will also be taken care of by Dream Merchants
• For a Glimpse of the Portal Please Log on to Http://www.BFWLabels.com
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9. BFW Tunes
• BFW Tunes is an Initiative of Dream Merchants to create custom made
music for the participating Designers.
• The approach is to Provide a wholesome experience for the Visitors of the
Designers from Exclusive Make up, Stage Setup and Music.
• The DJs, Composers and Musicians are hired exclusively to create
customized music for the Designers participating at BFW.
• The launch of BFW Tunes is in alignment with International Fashion Weeks
where Music is created exclusively for the consumption of the
participating designers.
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10. Press
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11. The Press Loves BFW
• Every Publication worth its salt has covered The Bangalore Fashion Week
Event.
• The Event has been extensively covered by both Electronic as well as Print
and Internet Media.
• The Event has received Great Reviews not only in Bangalore but all over
India.
• For Detailed Press Coverage please log on to
Http://www.BangaloreFashionWeek.in/Press.asp
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12. Media Plan
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13. The Event Media Plan
The Media Plan for Bangalore Fashion Week Includes the following
• Press Ads
• Press Conference
• National PR Exercise
• Billboards
• Out Of Home Media Ads
• Pre Event Promotions
• Television Coverage - National
• Pub Promotions
• Fashion Fridays
• Fashion Squad
• eMail Campaign – International
• Radio Promotions
• Promotion on Leading Web Portals - International
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14. Target Media List
Main Line Vernacular Mainline Electronic Wire Agencies
Dailies Dailies Magazines Channels
Times of India Vijay Karnataka Simply Bangalore NDTV PTI
Deccan Herald Prajavani 080 CNN IBN UNI
Bangalore Udayavani Time Out Headlines Today KPN
Mirror
DNA Samyukta Elle Aajtak BNN
Karnataka
Deccan Kanada Prabha Femina News 24
Chronicle
MID Day Week Sahara TV
Hindu Sudha News 9
Indian Express TV9 – Kannada
ETV
Kannada Kasturi
Asianet Suvarna
Zee Kannada
Udaya TV
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15. Media Targeted at India
 GQ
 Vogue
 Harper’s Bazaar
 Cosmopolitan
 MW
 FHM
 Marie Claire
 People
 Grazia
 Hindustan Times (Delhi Reporter)
 DNA (Bombay Reporter)
 Midday (Bombay Reporter)
 The Telegraph
 Statesman
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16. Channel Tie Up
• Channel Tie National Channel
• On Air Promotions
On Air Promotion Freq Secs. Days Total
Coming soon promos 5 10 7 35
Launch promos | giving event dates 5 20 8 40
Tune-in Promos | Episodes 5 20 15 75
Anchor mentions| giving info on BFW 3
Feature story | events | interviews 2
Anchor mentions for tune-in | prime time shows 2
Tickers | tune-in 6 15 90
Tagging value on promos | presenting sponsor 5 150
• On Air Episodes half hour: weekend specials
On air Episodes: Episodes Duration
Original 2 30 Minutes
Repeat 2 30 Minutes
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17. Channel Tie Up
• On Air Packaging
 Title Bug During Episodes
 Aston Bands During the Episodes
• Online
 Tune-in Web Banner
 Photo Gallery
• Fixed Spots : Sponsor Commercials
 Original Episodes – 500 Seconds
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18. Press Coverage
Coverage On Print Media
 Total Media Space of 10,000 Sq Cms.
 Dedicated Column for 1 Week
 Promotional Write Ups for 1 Month
 Event Coverage for 1 Week (Pre and Post)
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19. Out Of Home Media
• Out of Home Media Ads
 Networks : Business, In store and Leisure Network
 Clusters : Commercial Buildings, Lifestyle Format Stores, Malls & Residential
Buildings
 City : Mumbai, Bangalore, Delhi NCR, Kolkata, Chennai and Hyderabad
 Period of Activity : 2 Week
 Spot Duration : 20 Sec
 Total 2 Week Exposure : 12, 92,216
 Total @20 Sec FCT : 2, 58, 44,320
 Total No. of screens : 1, 498
 Total No. of locations : 281
 Cumulative Weekly Traffic Count : 42 Lac Persons gross
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20. Billboards / Hoardings
Billboards at Strategic Locations all over Bangalore along with Sponsored Billboards at
Mumbai, Delhi, Hyderabad, Kolkata and Chennai
Billboards to be up a minimum 15-20 Days prior to the Event giving Good Visibility to
the Event
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21. Web Portals
Tie up with Major Social Networking Portals, News Portals, Fashion and Lifestyle
Portals.
Banners and Text Ads on Search Engines such as Google, Yahoo and MSN. And also on
various Web portals
Ads on Google Search Engine and Facebook (Already Active)
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22. The Schedule
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23. Activity Matrix
Activity January 01-15 January 16 -27
Launch of Creative Campaign
Designers Interviews & Shoots
Announcements of Models
Pre Event Lifestyle Parties
Preview & Fittings
Pre Event Hype at Venue
Fashion Show
After Parties
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24. The Event Schedule
• The Event is Scheduled to Start on the 24th January and continue till 27th January
2013 at Bangalore.
• The Detailed Schedule of the Event is published at –
http://www.BangaloreFashionWeek.in/Schedule.asp
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25. Sponsorships
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26. The Event Sponsorship Options
• Presenting Sponsor
• Associate Sponsors
• Powered By
• After Hour Party Partner
• Show Partners
• VIP Lounge Sponsor
• Media Lounge Sponsor
• Event Partners
• Fashion Event Invite Courtesy
• Stall Space
Continued…
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27. Presenting Sponsor
• The Presenting Sponsor Presents the Event Bangalore Fashion Week 8 th Edition.
• The Event will be Called PS Bangalore Fashion Week.
• The Presenting Sponsor Logo is Integrated into the event Composite Logo i.e.
above the BFW Logo.
• All Media Communications will be referred as PS Bangalore Fashion Week.
• All Celebrity & Designer Interviews can be Held at the Presenting Sponsor Lounge
post each show
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28. Associate Sponsor
• The Associate Sponsor Presents the Event Bangalore Fashion Week 8 th Edition
along with the Presenting Sponsor
• The Event will be Called PS Bangalore Fashion Week with AS.
• The Associate Sponsor Logo is Integrated into the event’s Composite Logo i.e.
Below the BFW Logo.
• All Media Communications will be referred as PS Bangalore Fashion Week
with AS.
• Space will be provided to Erect a Sponsor Lounge to interact with Guests.
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29. After Hour Party Partner
• The four After Parties of BFW will be hosted by The After Hour Party Partner.
• All Event Collaterals will include the Logo of the Sponsor.
• The Parties will be hosted by the Sponsor
• All After Hour Parties will be called AFP After Hour Party
• Space at the Party Venue to set up a VIP Lounge to attend to VIP Guests
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30. Event Partners
• Event Partners associate with the event as partners that get association
benefit such as follows -
• Inclusion of Logo as Event Partner in all communications which include
Press Ads, Hoardings, Digital Screens, Invites, Posters, Fliers, BFW
Fashion Event Backdrops, PR Walls, etc.
• Frequent MC Announcements during the Shows
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31. Show Partners
Presenter of A Specific Show… Eg. Zaraha Presents JJ Vallaya Show.
All collaterals related to the Show will be Branded with the Sponsor Logo
which Includes Show Invites, Show Backdrop, Show Branding, etc.
- Day Shows (2pm / 3pm / 4pm / 5pm)
- Day Shows (6 pm)
- International Fashion (7pm of All 4 Days)
- Pre Finale (8pm)
- Finale (Thu / Fri)
- Finale (Sat)
- Grand Finale Show
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32. VIP Lounge for 4 Days
• A Lounge for the VIP Guests is created with comfortable seating.
• LCD TVS will be set up for the VIPS to watch BFW Live.
• Beverages are served to the VIP Guests at the VIP Lounge.
• The VIP Lounge Sponsor Branding can be done at the Lounge..
• All VIP Invites will carry the Logo of the VIP Lounge Sponsor.
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33. Media Lounge Sponsor for 4 Days
• A Lounge for the Media Representatives to gather and write about Bangalore
Fashion Week is created.
• This Media Lounge is equipped with Computers and Printers for the Media
Representatives to use.
• Additionally Food and Beverages are also served to the Media
Representatives at the Media Lounge.
• The Media Lounge Sponsor Branding can be done at the Lounge..
• All Media Badges and Invites will carry the Logo of the Media Lounge Sponsor.
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34. 12,000 Event Invite Courtesy
• A Total of 12,000 Invites are Printed for the Bangalore Fashion Week
• Event and Sent out to High Net worth Individuals.
• An Advertisement Coupon / Advert. can be attached to the Invite of all 12,000
• Invites.
• The Invites are for a total of 30 Shows
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35. Stall Space
• Space of 8 Feet By 8 Feet is Provided for Products or Services of the
• Client.
• The Space is Provided at the Venue of Bangalore Fashion Week 8 th
• Edition.
• The Space is available for 4 Days i.e 24th, 25th, 26th and 27th January 2013
• Stall Space is allotted only to Only Lifestyle Products / Services or Fashion
Orientated Products / Services.
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36. Dream Merchants
Events & Entertainment Group
HO
1/1, Bore Bank Road,
Benson Town,
Bangalore – 560 046
Ph : 91-80- 42048571 / 764 / 765 / 270
http://www.BangaloreFashionWeek.in
sales@BangaloreFashionWeek.in
Branches
Thailand - Bangkok: +66-21055718
United Kingdom - London: +44-2035149278
Contacts –
Feroz Khan (+919900506937)
Sajad Mahajan (+919611105297)
Dream Merchants (2009-2012) All rights reserved. Reproduction in whole or in part in any form or medium
without written permission is prohibited. Usage of this PPT is subject to terms and conditions.
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