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So you want to make a viral…?
–Johnny Appleseed
“Type a quote here.”
–Johnny Appleseed
“It’s not making people like stuff, it’s making stuff people like”
–Johnny Appleseed
“It’s not making people like stuff, it’s making stuff people like”
“It’s not making people like stuff, it’s making stuff people like”
–Johnny Appleseed
“It’s not making people like stuff, it’s making stuff people like”
–Johnny Appleseed
“It’s not making people like stuff, it’s making stuff people like”
+ +
=
Ad Agency
Media Agency Production
Broadcaster
Strategy
Segment
Story
Slick
The 4 Ingredients
The
Sweet
Spot
–Johnny Appleseed
“Type a quote here.”
Hub
Hero
Help
Potential
Audience Increase
I want to do
I want to know
I want to be entertained
Broad General Awareness
Prime Prospect
Core
Target
Consumer Moments
–Johnny Appleseed
“Type a quote here.”
Completed
Views
Earned
Media
Coverage
Improved
SEO
Website
Traffic
Conversion
Brand Lift CTR
Likes &
Shares
Lead
Generation
Success Metrics for Video
We Create and Produce Stories for Brands

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