1. In Europe, e-shoppers are mainly favouring offer
available in their neighbouring countries
Fashion
Hightech
Books
76% of Austrians purchasing abroad,
have bought from a German website
Austria Germany
Overview
52% of Europeans have already
made a purchase online from
foreign websites
Online purchases
Types of goods purchased online
from foreign websites
Europe
69%
China
40%
USA
34%
19%
14%
10%
Germany
28%
France
13%
UK
33%
Cross-border e-commerce
becomes popular in European
countries mainly from websites
located in:
41% of Belgians purchasing abroad,
have bought from a French Website
FranceBelgium
40% of French purchasing abroad,
have bought from a UK website
UKFrance
31% of European e-shoppers that never bought online
from foreign websites think they might start in the future
because:
The potential
Reasons to start purchasing abroad
Europe
31%
57%
52%
19%
products/brands not available locally
better deal
transparent delivery/return options
Romania
46%
TOP 3 : Growth rate potential in %
TOP 3
Source: Kantar TNS study for DPDgroup, based on a sample of 23450 e-shoppers.
Conducted in 21 European countries from September 19 to October 7, 2016
E-shopper barometer
What are the cross-border
e-commerce trends?
Poland
61%
Czech Republic
39%