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In Europe, e-shoppers are mainly favouring offer
available in their neighbouring countries
Fashion
Hightech
Books
76% of Austrians purchasing abroad,
have bought from a German website
Austria Germany
Overview
52% of Europeans have already
made a purchase online from
foreign websites
Online purchases
Types of goods purchased online
from foreign websites
Europe
69%
China
40%
USA
34%
19%
14%
10%
Germany
28%
France
13%
UK
33%
Cross-border e-commerce
becomes popular in European
countries mainly from websites
located in:
41% of Belgians purchasing abroad,
have bought from a French Website
FranceBelgium
40% of French purchasing abroad,
have bought from a UK website
UKFrance
31% of European e-shoppers that never bought online
from foreign websites think they might start in the future
because:
The potential
Reasons to start purchasing abroad
Europe
31%
57%
52%
19%
products/brands not available locally
better deal
transparent delivery/return options
Romania
46%
TOP 3 : Growth rate potential in %
TOP 3
Source: Kantar TNS study for DPDgroup, based on a sample of 23450 e-shoppers.
Conducted in 21 European countries from September 19 to October 7, 2016
E-shopper barometer
What are the cross-border
e-commerce trends?
Poland
61%
Czech Republic
39%

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Cross-border e-commerce Trends, by DPDgroup

  • 1. In Europe, e-shoppers are mainly favouring offer available in their neighbouring countries Fashion Hightech Books 76% of Austrians purchasing abroad, have bought from a German website Austria Germany Overview 52% of Europeans have already made a purchase online from foreign websites Online purchases Types of goods purchased online from foreign websites Europe 69% China 40% USA 34% 19% 14% 10% Germany 28% France 13% UK 33% Cross-border e-commerce becomes popular in European countries mainly from websites located in: 41% of Belgians purchasing abroad, have bought from a French Website FranceBelgium 40% of French purchasing abroad, have bought from a UK website UKFrance 31% of European e-shoppers that never bought online from foreign websites think they might start in the future because: The potential Reasons to start purchasing abroad Europe 31% 57% 52% 19% products/brands not available locally better deal transparent delivery/return options Romania 46% TOP 3 : Growth rate potential in % TOP 3 Source: Kantar TNS study for DPDgroup, based on a sample of 23450 e-shoppers. Conducted in 21 European countries from September 19 to October 7, 2016 E-shopper barometer What are the cross-border e-commerce trends? Poland 61% Czech Republic 39%