Seminar on how to increase you size and effectiveness when building a database

1. Data Basics

2. If you build it…..
…….will they come?

3. Questions:
1. How to build
2. What to build
3. When to build

4. Questions:
1. How to build

5. Data Basics
How to build your Database
• Trade Associations:
Guest Speaking, Committee Members, low or no
cost barrier to entry.
Name some trade groups or associations you could join today to start
building your database?
What trade groups do you currently belong too?

6. Data Basics
How to build your Database
• Industry Specific Expert:
SME (Subject Matter Expert) guest blogging,
newsletters, and sponsorship opportunities.
Giveaway’s, Sign up’s, etc.
Anything that trades contact info and interest for
something in return.
What is your expertise?

7. Data Basics
How to build your Database
• Email List: Reply All?
Purchase contact info companies
www.infousa.com
Go offline, use Social Media to gather and
collect data, but not as a way to BUILD a
relationship.
How many meetings are you scheduling a week?

8. Data Basics
How to build your Database
• Full contact business:
It’s not what you know, or who you know,
it’s who knows you.
It’s not about handing out your business card, it’s
about handing out your knowledge.

9. Data Basics
How to build your Database
• Sphere of Influence
• Hit the Streets
• B2B Groups
• Referral Sheet

10. Data Basics
Home Repairs/
Transaction
Lender/Realtor® Improvement
Title Rep/Company Handyman/Carpenter
Escrow Plumber/Electrician/A/C Heating
Home Inspector Painter
Home Appraiser Drywall
Attorney/Closing Agent Tile
Pest/Insect Control Roofer
Financial Advisor Window Installation/Cleaning
Insurance-Auto/Health/Home Flooring Installation/Cleaning

11. Data Basics
Landscape/Exterior Housewarming/After the Move
Landscape Design/Maintenance
Housekeeper
Arborist/Tree Trimmer/Gardener
Cement/Mason Florist
Foundation Repair
Caterer
Deck Installer/Repair
Fence Installer/Repair
Photographer
Pool Installation/Maintenance
Appliance Repair/Rental
Sprinkling System Installation
Snow Removal
Furniture Sales/Rental
Garage Door Repair/Installation
Furniture Cleaning/Repair
Moving
Moving Company
Drapery Cleaning
Security Systems
Window Covering/Cleaning
Locksmith

12. Data Basics
www.youtu.be/eOC6dZsclzw

13. 2. What to build

14. What to build
• No right answer, only less wrong
• Integrated systems
• Time Value of Money

15. What to build
• Sales force www.youtu.be/_r1H7OK8lzY
• Top Producer www.youtu.be/e_9ZIvwP8P0
• SugarCRM
http://www.youtube.com/user/discoversugarcrm
• 3rd search companies
What are you currently using?

16. What to build
• Organize data by categories
• Full contact info, picture, weblinks,
address, phone, job description,
etc.
• Many, many options, just pick one.

17. 3. When to Build?

18. Now?

19. • Internal Systems in place
Do you have the websites, phone, and copy ?
• Staff
Doing this right is a full time job in itself. Do you
have the help you need? When you set a doctors
appointment, does he answer the phone?
• Calling Plan
Don’t be annoying. Do not call list. Maybe text
instead? How does contact want to be reached?

20. • Marketing Plan
How much is too much? What medium are you
using? Make it consistent. Make sure it doesn’t
suck.
• Content Calendar
Have time set aside on your calendar for
content creation. Stick to it.
• Social Media Strategy
Design a map for your social strategy.

21. Marketing Plan Examples FREE Download
https://penfed.box.com/s/yjl3rmkj24cb5xfhuyap
12 Point Content Checklist
https://penfed.box.com/s/cj2bzdsiamlnh36sg952
Social Media Strategy
https://penfed.box.com/s/snpxnz11tv1jo0kaj3kp
https://penfed.box.com/s/tpa7ni9v1wwrlg7uvcn5

22. Now get to work!
Thank you!