Strategically advancing a popular, holistic acupuncturist, spiritual healer and life guidance coach to a celebrated national author and in-demand speaker requires a plan as unique as Shilamida herself.

1. PERSONALITY BRAND & MARKETING PROPOSAL
2 6 A V E N U E A T P O R T I M P E R I A L , 3 R D F L O O R , W E S T N E W Y O R K , N J 0 7 0 9 3 + 1 2 0 1 . 2 9 4 . 3 6 9 7

2. CURRENT SOCIAL PRESENCE AND MARKET SHARE

3. AN OMNI PRESENT PERSONALITY STRATEGY

4. TOTAL ENGAGEMENT: SOCIAL RELATIONS 3.0

5. BRAND
DISCOVERY
AND S.W.O.T.
ID, SECURE /
RETAIN REWARD
BRAND
ENTHUSIASTS
FANBASE FOCUS
GROUNDSWELL
STRATEGY
PROPOSED &
ACTION STEPS
CREATED
BENCHMARK
PHASE
PLOTTING TESTING
NEW REV STREAMS
HIGHER GROWTH
TOLL BOOTH
CONCEPT
Q4 2018
EVENTS TO SPEAK
POSS. SPONSORS
FIELD NEW AGE
NETWORK
PITCHES
INITIAL CIRCLE
ANALYSIS
WHAT IS WORKING
WHAT ISN’T
WHY – CHART
CHANGE
STRATEGIC BASE & ROOT FORMULATION WITH EXTENDED REACH * GROWTH MODUALS
PROPOSED CUSTOMIZED 6 STAGES IN 90-120 DAYS
CORE REVIEW OF ALL BRAND ELEMENTS,
SWOT + DEFINED RECOMMENDATIONS
30-45 DAYS
STRATEGY AND INITIAL TACTICS PROPOSED
AND ACTIVATED WITH DEADLINES AND
BENCHMARKS / WEEKLY MONITORING
30-60 DAYS
IDENTIFY FLATTERING
AND STRONG INFLUENCERS
TO ACT AS A FIELD SALES
TEAM FOLLOWING
THE VISION & MISSION.
CONSIDER ONLINE
GROWTH GROUPS
WITH MENTORS
SHILAMIDA
NURTURES
REVIEW ACTIVE REVENUE STREAMS & COMPARE
HOW SHILAMIDA’S INCOME IS POSITIVELY OR
ADVERSLY AFFECTING HER AWARENESS GROWTH
DIGITALLY AND IN PERSON.
DOCUMENT SUCCESS &
ID COMPLICATIONS/
SOLUTOINS THIS IS THE 1ST
BRAND REPORT CARD
USE SUMMER MONTHS TO FORECAST, PLAN
AND ACTIVATE Q4 PLANS TO INCREASE
(I) AWARENESS TO KEY PSYCHOGRPAHICS
Includes organic rating, voting, sharing, likes
(I) HEIGHTEN ACQUISITION / RETENTION
Subscriber Trail to Membership Levels
Reward Structures (B-days, Healing Days,
Anniversary what matters most))
(III) BUILD IN PERSON AUDIENCE TO BUILD ONLINE
BROADCAST/READERBASE

6. CIRCULAR TRANSITION OF MEDIA AWARENESS

7. THE SEASONAL PR PLAN OF GROWTH
Detecting the short circuit during
growth to avoid prunning the tree
or watching it die.
“Idk… it just didn’t
work for me”
Strong root followers
stay underground
Why Eight is enough
When to expect ripe
fruit to fall (ground protection)
How to nurture the right buds
Mid trunk startegy is often overlooked

8. THE LOCAL LANDSCAPE AND WHY IT MATTERS

9. PERSONALITY AWARENESS & BRAND
MARKETING PROPOSAL STEPS
I. BRAND PERSONALITY REVIEW, RECOMMENDATIONS
II. VISION STATEMENT WRITTEN AND GOALS CREATED
III. STATISTICS AND METRICS REVIEWED, KPIs CREATED MONITORED
IV. CREATIVE ELEMENTS INTERGRATION (STYLE GUIDE, EXECUTIVE
SUMMARY, ONLINE LIBRARY, IP PROTECTION
V. CREATIVE ELEMENTS INTERGRATION (STYLE GUIDE,
CONSISTENCY,ACVTIVATION, METRICS CHECKS/BALANCES
VI. WEB SITE REVIEW / PROPOSED STEPS AL I GNE D WI T H CORP GOAL S
AND OBJE CT I VE S
VII. ENHANCEMENT RELEASE (AS WAVES OR AS DEBUT- DISCUSS)
VII.REVENUE STREAM ASSESMENT, NEW BIZ DEV, RAISE THE BAR
WHAT IS REQUIRED TO MOVE SUCCESSFULLY TO LEVEL 2 + 3? WRITE
THAT PLAN AND ACTIVATE PLAN

10. GROUND SWELL TO LAUNCH: PHASE 1

11. 90 DAY INITIAL PROPOSED PLAN