DT Communications Asia Pacific is a branch of Blue Focus Communication Group (Public Company – Shenzhen Stock Exchange : 300058). With a strong workforce of 2500 people, Blue Focus is the largest public relations group in China and Asia to be listed on a Stock Exchange. DT Communications offers corporate communications services to recognized local, Asian, international to Fortune 500 clients.

1. Bluefocus Communication Group

2. “The single biggest problem with communication is the illusion that it has taken place.”
― George Bernard Shaw

6. Evolutions of Corporate Communications:
-Up until the year 1970, Public Relations was restricted to the communication with company
stakeholders.
- The traditional Public relation dealt with Press communications.
- This resulted in the other stakeholders (internal and external) to demand more information
from the companies.
- This led the companies to look beyond Public relations for effective communication.

7. Structure of Corporate Communications:

8. Internal Communications:
Internal Communication:
-Regular employee meet
- Keeping employees motivated and satisfied:
- Regular Newsletters
-Fun activities at work
-RnR’s and interactive get-togethers
- Syncing the employees way of thinking with the company's modus
operandi.
- Relating the company’s success to that of the employees.

9. Consumer Communication:
-Key role player in consumer spending
- Targeted audience outreach augmented with consistency and ongoing
endeavors
- Company reputation building through advertising, corporate
sponsorships and charitable relationships, etc.
- Add value to the life of the consumer.
-

10. Media Communications:
-Core element of brand reputation management
- Media coverage augments credibility better than simply advertising.
- Used to augment product/brand name recognition and identity
management.
- Better placement among diverse audience.

11. Crisis Communication:
-Needs quick implementation to be effective
- Dramatically alter communication and message
- Can create different or even expand target audience
- Message is of corporate responsibility, action and awareness

14. -Tap in the global economy
- Environmental impact
- Inclination of management towards business targets
-Professional approach projection to public
- Mass market splintering
- Mass media fragmentation
- Development and utilization of newer media technology in
communication trends

15. Responsibilities:
-Managing and effectively fulfilling the communication management
function
- Negotiating and dealing with controlled as well as uncontrolled media
- Communicating to both external and internal audience
- Proactive planning on communication verticals
- Advocating communication strategies and tactics
- Dissemination of persuasion and information
- Branding image and reputation building

17. Employee Relations:
-Effective internal communication helps: informed
-employees tend to be happy and even communicate
-their feelings among friends and family
- it’s better to cut down on the surprises, rather making
them a part of the planning process

18. Government Relations:
-Building transparent and effective relationships with the Government officialsa prime factor contributing to an organization’s success
- Lobbying- the legal influence cast upon public officials on selected stands on
the industry
- Pubic affairs- it effectively denotes stances on controversial issues by the firm

19. Building relations with special interest groups:
-Country wise, there are the presence of a number of activist groups
- If given a valid cause, some groups are bound to pick it up
- Corporate Communication effectively deals with defending the company from
lawsuits and harassments caused by these groups

20. Advertising Relations:
-Outsourcing of copywriting and production is a common
phenomenon nowadays
- Market analysis is imperative; ratings, circulations and visits
are important
- Advertisement reach and frequency is of importance
- media buying form an integral component of Corp. Comm.
- Knowledge of advertising and skill is a necessary element for
a professional communicator nowadays.

21. “ Engage your emotions at work. Your instincts and emotions are
there to help you.” Gary Tong
Contact:
Unit B, 7/F, 78 Hung To Road, Kowloon, HKSAR
e: cs.hk@dt-asia.com
(852) 3696 6999
(852) 3007 4397