Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Package Design + Product Adaptation
1. ABOUT D/W
Drew/Walker began after a partnership between
agency principals Andrew M. Anguiano and Mollie
Walker. This partnership created an agency that
brought years of marketing “know how” from
Fortune 500 companies (Procter & Gamble, Mattel,
AstraZenca, & Dell, Inc.), regional businesses,
government agencies and nonprofit organizations.
In addition, their experience was derived from
the agency principals’ leadership in the areas of
brand management, organizational management,
advertising planning, and creative execution.
With this in hand, Drew/Walker has grown in the
marketing communications industry and continues
to lead in the areas of brand development,
strategy, creative execution and public relations.
1414 S. Alamo, Ste. 106
San Antonio, Texas 78210, USA
P 210.220.3739
F 210.319.4460
www.drew-walker.com
PACKAGE
DESIGN &
BRANDDEVELOPMENT
give products
shelf advantage
www.drew-walker.com
The Sound of You
2. 6 TIPS ON PACKAGING
Why choose
Drew/Walker
to design your
packaging?
1. Experience
We have worked for some of America’s biggest
brands. From diapers to computers we know
what sells and why it sells.
2. We Think About Your Brand & The Business
Our brand development team works with you to
ensurethatyou’retalkingtotherightconsumerwith
the right name, voice and look.
3. Designing it Right the First Time
Our creatives know how to research. We develop
and create packaging options and marketing
materials that are on target and delivered
on time.
4. When You Win, We Win
Designing the package is only the start. Our team
is prepared to serve the business. In-store
materials, promotions, web development and
marketing strategies are only an example of how
we ensure LONG TERM SUCCESS.
Your Packaging Must:
1. Contain Mandatory Information
2. Protect the Product & Consumer
3. Preserve the Product
4. Transport Easily & Conveniently
5. Inform Consumer about the Product
6. Sell!
PACKAGING
THAT MAKES
CENT$
The Sound of You.
The brands on the shelf say a lot about what they are
selling. BOLD brands. classy brands. Brands for kids.
Brands for ADULTS. Green brands. They create
emotional bonds that make you feel, aspire, connect
and dream. When on the shelf, your brand has to
SPEAK LOUDER than your competitors. Does
it say, “quality,” “value”? Does it have stopping power?
Can it build loyalty? Whether it’s designing packaging
that speaks to the consumer or creating materials
that help you sell, we make it happen. Drew/Walker.
The Sound of You.
TALK TO US.
WE WANT TO
HEAR YOUR VOICE.