Use Instagram for Your Business: A Beginners' Guide
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Ever wonder how to use Instagram for your Business? We provide a quick guide, with tips to get you started. Looking at ways to increase engagement, set up your business page and more!
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Use Instagram for Your Business: A Beginners' Guide
- 1. "Use Instagram for your Business" A beginner’s Guide
- 3. THERE ARE LOTS OF WAYS! Here is a Quick Guide
- 4. But Wait..... FUNCTIONAL BRAIN CHANGES Presentations are communication tools that can be demonstrations. STRUCTURAL BRAIN CHANGES Presentations are communication tools that can be demonstrations. digitalmarketingeducation.co.uk
- 5. • Do you have visual content to share? ASK YOURSELF • Is your target audience on Instagram? Is the right Platform for Your Business? • Or happy to create visual content? OR
- 6. If the Answer is Yes .digitalmarketingeducation.co.uk
- 7. Keep Going ......... FOR A QUICK GUIDE!
- 8. START WITH A BUSINESS PROFILE $1.2 B ...AND GROWING! Presentations are tools that can be demonstrations.
- 10. Add your logo Use emojis in your Business description Add your website Add action buttons /integrate with third party apps Highlights permanent 'stories'
- 11. Tip SWITCH FROM PERSONAL ACCOUNT TO BUSINESS Already have a personal account? change it to a business account in settings! • Go to your profile • Click • Tap Settings • Tap Account.Tap • Switch to Business Account.
- 12. NEXT UP Create POSTS …….YOUR BUSINESS PAGE NEEDS CONTENT!
- 13. What is a Post? CONTENT visuals are key accompany with captions digitalmarketingeducation.co.uk
- 14. Create Posts WITH YOUR PHONE take a photo or video WITH GRAPHIC DESIGN TOOLS lots of free and paid for graphic designs tools REPOST repost other people's content but give them credit!
- 16. Tip CREATE HIGH QUALITY PICTURES AND VIDEOS Add an Instagram widget to your website OR Add an Instagram feed to your website (so that your posts on Instagram appear on your website)
- 17. Tip CUSTOMISE STOCK PHOTOS When starting out, may be difficult to create your own images, use stock images but do something different with them
- 18. Tip CREATE DIFFERNT TYPES OF CONTENT • A single picture • Carousels • Gifs • Use different layouts • Video • Live stream
- 19. Upload!! Now with a Great Post digitalmarketingeducation.co.uk
- 20. Uploading a post USE #HASTAGS Phrases, words that describe your post USE CAPTIONS On your photos and include this on videos too.
- 21. WHAT IS A… a word or a phrase preceded by a # it helps your audience find your business (Also used by other social networks) Instagram uses # to index your content?
- 22. USE BROAD & NARROW # HASHTAGS Use a combination and broad and narrow hashtags e.g. books (broad) cookery books (narrow) NO OF # HASHTAGS Use 10-15 Use different tags on each posts CREATE A HASHTAG For your business ALWAYS GEOTAG Add a location e.g. a place, a shop PLURAL # HASHTAGS Plural tags have less competition than singular cookery book 10.7k posts cookery book 1000+
- 23. ENCOURAGE USER-GENERATED CONTENT definition content that is posted to the social media (or made publicly available) by your customers
- 26. Post Content Formula Use the 80/20 rule
- 27. 80% Brand related posts Call to action to buy Everything else Posts that interest your audience Call to actions are 'social' Selling posts 20%
- 29. Grow your sales Get attention Use Instagram's features
- 31. Instagram Ads INSTAGRAM ADS New content created specifically for advertising To run ads you will need to log into Facebook Ads Manager
- 32. There are Instagram users with a large following who post (promote) businesses Influencers They work with brands to promote their business for a fee
- 33. Instagram Stories Add a call to action to drive traffic to your website Is at the top of an Instagram page A slide show that is live for 24 hours
- 34. Numerous ways Use TARGETING to show them specific groups Posted content (including the likes, comments etc.) is promoted to more people Range of Formats: Sponsored Posts stories, videos, photos, carousel collection
- 35. IGTV Built for videos viewed on mobile, create you own channel Video length 10 seconds to 10 minutes Video length: Verified accounts up to 60 minutes
- 36. Create live broadcasts, maximum 60 minutes Audience can interact with your brand with questions, comments Option to restrict who can view the webinar. Stream Live Videos IG Live
- 37. Sponsored Posts Use Instagram to Market Your Business, Attract New Leads & Increase Sales
- 38. Tip ON YOU WEBSITE Add an Instagram icon to your website OR Add an Instagram feed to your website (so that your posts on Instagram appear on your website)
- 39. BUSINESS OWNER I'm just starting out, and don't have a website? digitalmarketingeducation.co.uk
- 40. Tip WITHOUT A WEBSITE Use Instagram to grow your audience Use landing pages or third party links to your product/service
- 41. Journey ACTION create and post your visual images, be consistent MEASURE look at the page analytics, what working well? REFINE your posts, content, try new things, improve and evolve AT EACH STAGE
- 43. Calculates when your audience is most active. Insights Shows content performance Audience demographics
- 45. 100 FOLLOWERS FIRST to see the analytics on your business page
- 46. GET MORE FOLLOWERS THROUGH Engagement Getting Reactions From Your Audience
- 47. Increase ENGAGEMENT BE RESPONSIVE respond to all DMs, comments and reactions to stories, swiftly! START A CONVERSTION ask questions of you audience. Do this in the post or captions, go to your followers' page and comment or DM POSTS post regularly and consistently, use different formats OTHER PAGES follow and comment on other pages in your niche or similar niche
- 48. LIKE POSTS or comment DIRECT MESSAGING But don't spam! MENTIONS using the @ plus a IG username Engagement Tips TAG OTHERS They will be notified
- 49. Posts TIMINGS Post when your followers are online SCHEDULE at regular intervals. This could be one a day, twice a week. It's up to you, three times every other day! (more frequent the better) THEME Decide on a theme for your page. It can be based on colour, type of posts
- 50. There is so much more GET STARTED WITH THESE TIPS ! AND digitalmarketingeducation.co.uk
- 53. Learn...... .... HOW TO MARKET ON INSTAGRAM Let your audience find you! ....HOW ATTRACT NEW LEADS Access new marketing avenues for your business. .......Step by step ....HOW TO INCREASE SALES Using both free and paid methods..
- 54. Buy NOW Get Started! More Info? Instagram Tutorials