The document discusses the rise of social media and argues that governments need to embrace social media. It notes that by 2010 there will be over 4 billion mobile subscribers globally and over 67% of internet users engage with social media. It provides statistics on social media use by region and details the dominance of Facebook and MySpace. It raises questions about whether governments are ready to engage with citizens through social media and social networks.
7. Social Media users as a percentage of all Internet users Source: comScore World Metrix 67% of Internet users engage with Social Media
8. Social Media users by global region Source: comScore World Metrix 34.55% 28.47% 22.61% 9.17% 5.20% Based upon unique visitors in June 2008
9. 82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7% Watch video clips online Visit a photo sharing site Read blogs Use social networks Have commented on blogs Upload photos Download podcasts Use RSS Global use of Social Media Source: UM Wave 3
10. 72.9% 5.1m 29.8m 5.4m 3.7m 17.8m 61.0m The opportunity in context 0.26m Source: UM Wave 3
11. Social Media platforms Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat
13. Dominance of Facebook and MySpace Facebook and MySpace combined equate to 43% of the social media audience by unique visitors Source: comScore World Metrix
14. There are 132 million registered users of Facebook
15. 72.8% of internet users read blogs and globally one new blog is created every second of every day
16. STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit