Implementation of persistent and globally unique identifiers for specimens held in natural history collections worldwide will open up new opportunities for referring to these physical resources in an interlinked digital context such as the Internet. Here, we will describe the approach for persistent identification of collection specimens developed and implemented at the Natural History Museum in Oslo (NHM-UiO) by the the Norwegian participant node to the Global Biodiversity Information Facility (GBIF-Norway). The Norwegian university museums are invited to use our resolver service at "http://purl.org/gbifnorway/id/<uuid>" when publishing biodiversity data to GBIF. All occurrence records published through GBIF-Norway, with appropriate PURL-UUID identifiers mapped to the Darwin Core occurrenceID, will automatically be added to our resolver service and kept updated.