What is Innovation? Debunking the myths about innovation and understanding how innovation can help you grow your business? The presentation/speech was done for Growth Africa.

1. Tiger by the Tail
Innovation 102
Presentation By - Dagmawi B. Degefe

2. No Companies Description Sector
1 Erk Mead Radio Show Health Care
2 Rohobot Health Care Services Door to door nursing services Health Care
3 Wow Peanut Butter Production Peanut Butter Production/Distribution Food & Beverage
4 Elelan Leathers Bags, Belts, Jackets, and Shoes Clothing and Fashion
5 Rama Solutions Marketing for NGOs Event and Marketing
6 Celavie Burgers Burger and Chicken Food & Beverage
7 Tebita Ambulance Ambulance Services and Trainings Health Care
8 Gaber Garment Bulk clothing and uniforms stitching Clothing and Fashion
9 Meklit.me Design Prints for diasporas Clothing and Fashion
> 1,000,000 ETB

3. YOU MUST HAVE DONE SOMETHING
RIGHT?

4. Tiger by the Tail!!!
Today’sSuccessistheenemyofTomorrow’sSuccess!

5. What did YOU do RIGHT?
#ValueManagement

6. What are YOU doing WRONG?
#WasteManagement

7. THERichCOUPLE

9. What did THEY do WRONG?

10. What did THEY do WRONG?
They Did Nothing Wrong

12. They were Busy Managing Daily Business
Missed the moment to Rethink/Missed out on the Radical Innovation

13. INNOVATION!!!

14. Do You think Your Company is
Innovative Enough?

15. The Innovation Myths
1. Innovation = New Ideas
2. Success = Innovation = Investment [R]
3. Innovation = Technology

16. The Innovation Truth
1. Almost 0 New Ideas were a Success
2. Not-Invented Here Syndrome
3. 15/25 Innovation Firms, BM Inno.

17. Innovation
What it’s not ONLY about
• New Technology
• Excessive R&D
• New Ideas
What’s it’s About
• Exploring, Rethinking and
Recombining the Way You Do Your
Business
• LEARNING

18. Learning
TheIllusionofWisdomgap
TruthisalwaysRelative
Assumption
Reality
Learning

19. Reinvest
You take
Home
Profit
Reinvest
You take
Home
Learn Profit

20. Understanding INNOVATION!!!

21. 4I

22. 1. INITIATION
Analyze Your Business
• Data
• Numbers
• Reactions
• Incidents

23. 3 1
1 3
2 2
3 1
2 2
2 2
4 0
2 2
2 2
3/4 1/4
1/4 3/4
2/4 2/4
3/4 1/4
2/4 2/4
2/4 2/4
4/4 0/4
2/4 2/4
2/4 2/4
Good
Needs Improvement
Needs Improvement
Good
Needs Improvement
Needs Improvement
Very Good
Needs Improvement
Needs Improvement

24. No Companies Cyber Presence
1 Erk Mead Good
2 Rohobot Health Care Services Needs Improvement
3 Wow Peanut Butter Production Needs Improvement
4 Elelan Leathers Good
5 Rama Solutions Needs Improvement
6 Celavie Burgers Needs Improvement
7 Tebita Ambulance Very Good
8 Gaber Garment Needs Improvement
9 Meklit.me Needs Improvement

25. N
o
Companies Cyber Presence Cyber Absence
1 Erk Mead Sector Dominance Presence,
Social Media Presence,
3rd Party Accredit Presence
Direct Presence
2 Rohobot Health Care
Services
Direct Presence, Sector Dominance Presence,
3rd Party Accredit Presence,
Social Media Presence
3 Wow Peanut Butter
Production
Direct Presence,
Social Media Presence
Sector Dominance Presence (Ambiguity),
3rd Party Accredit Presence,
4 Elelan Leathers Direct Presence,
Social Media Presence
3rd Party Accredit Presence
Sector Dominance Presence (High Competition)
Note – This is more important for some compared to the other

26. N
o
Companies Cyber Presence Cyber Absence
5 Rama Solutions Direct Presence,
3rd Party Accredit Presence,
Sector Dominance Presence (Ambiguity),
Social Media Presence
6 Celavie Burgers Direct Presence,
Social Media Presence
Sector Dominance Presence (High Competition),
3rd Party Accredit Presence
7 Tebita Ambulance Direct Presence,
Social Media Presence,
Sector Dominance Presence,
3rd Party Accredit Presence
8 Gaber Garment Social Media Presence,
3rd Party Accredit Presence
Direct Presence,
Sector Dominance Presence (High Competition),
9 Meklit.me Social Media Presence,
3rd Party Accredit Presence
Direct Presence (Ambiguity),
Sector Dominance Presence (High Competition),
Note – This is more important for some compared to the other

27. 2. IDEATION
Creating Assumptions
1. Creative Imitation
2. Design Thinking
3. Game Thinking

28. Creative Imitation
• How do others run their business and how would it change this business if it
was done that way

30. Products/Services
• Innovate WHAT you do

31. Process
• Innovate HOW you do

32. People
• Innovate Who does your job

33. Paradigm
• Innovate Your Position

34. Paradigm
• Innovate Your Position
• Innovate Your Business Model

36. 3. INTEGRATION
IT SHOULD SEEM
Should Work together with the existing system
IT SHOULD BE
Should Work separate from the existing system

37. 4. IMPLEMENTATION
• TEST
• PEOPLE!!! (70%)
• Collect Data
• Numbers
• Reactions
• Incidents

39. What did YOU do RIGHT?
#ValueManagement

40. What are YOU doing WRONG?
#WasteManagement

41. THANK YOU VERY VERY MUCH
#SeeYouAtTheTop