1.
Digital transformation:
How this affects BA and
what is the BA from
future?
B y O l e n a V i r u n
1
B A Q 2 6 O c t o b e r 2 0 1 9

2.
What about we are going to talk?
 What are primary skills for BA?
 What is primary function of BA?
 Who is tired to write user stories?
 Who wants to work on the project where processes are settled, requirements
clear, and customer satisfied?
 Who is afraid of uncertainty?

3.
What about we are going to talk?
 Market transformation and BA role
 Transformation of the skill set or “How to survive in the jungle?”
 Innovation: Where can we take the energy to generate progress?

4.
Very busy, but happy
Delivery manager,
Resource manager,
Competency manager,
RPA BA community driver,
Head of junior adoption program,
Lead BA…. Brilliant daughter, caring wife
and just a little girl :-)
Able to drive any initiative just if in a proper mood
Trust people but check all the time
Believe that if you are smart and energic you can
achieve whenever you want

5.
Market transformation and BA role
•Strong soft skills
•Strong domain knowledge
•Strong leadership
•Strong adoption ability
•Strong analytical skills
•English
Consulter
•Domain knowledge
•Strong analytical skills
•Strong management skills
•English
Product Owner/
Product
Manager
•English
•Good soft skills
•Some domain knowledge
•Some technical skills
Business analyst
•English
•Communication
•Deeper technical skills
•DB knowledge
System analyst
•English
•Communication
•Some technical skills
Requirements manager
•English
•Communication
Technical writer

6.
Market transformation and BA role
Automatic translators will allow to speak with people from any
country
No need to write text. You just can speak, and voice will be
transformed in text
Primary requirement to BAs - English will go dark!
What should you know to stay in the market?

7.
Market transformation and BA role
Tomorrow's
employees should be
able to handle the
uncertainty and
failure that
accompanies any
innovation.
Unfortunately,
today's students are
not ready for this.

8.
World Digitalization Trends
76% of companies involved
in digital transformation
Proactive management -> Predictive analytics

9.
World Digitalization Trends

10.
World Digitalization Trends
 Becoming – We are in a state of unceasing change and are continually learning and adapting (we are constant
‘newbies’) to the new that is unlike anything that was before.
 Cognifying – Applied intelligence will be available just like electricity was over 100 years ago. It will be embedded
into everything and change the nature of how things work.
 Flowing – Stocks to flows, ownership to use. Atoms and bits are now flowing from creators to consumers who are
themselves creators. We want things that flow, in time and space.
 Screening – We will interact with information through screens. All information will become fluid, linked and
tagged. All content and libraries will become symbols on screens we interact with.
 Accessing – The availability of anything, atoms or bits, immediately without owning. Whatever you need you can
get and get the latest and best. Ownership is no longer necessary.
 Sharing – Everyone creates and it’s all shared. Any idea, thought, expression or artifact can be contributed to by
anyone and experienced by anyone if they so desire.

11.
World Digitalization Trends
 Filtering – Attention is the scare resource. Allocating it to an exponentially expanding universe requires filtering
based on who we are. Future filters will both serve us and surprise us.
 Remixing – Whatever is new is a remix of what exists. Remixing requires radical deconstruction and the ability to
find the pieces to recombine and transform into something new.
 Interacting – We will interact with our devices and with others in realistic virtual and augmented worlds. Our
devices will ‘know’ us and we will know worlds and others through our devices.
 Tracking – We will track and be tracked everywhere and everywhen. What we track will expand exponentially and
become extra ‘senses’. ‘Coveillance’ will emerge where the watchers and the watched are transparent.
 Questioning – Billions of connected people are creating a new level of organization where questioning is the norm
and answers emerge from the collective. Unimagined questions beget unimaginable answers.
 Beginning – Now is the time in which, 30 years hence, people will look back and say, ‘that was the dawn of the era
we are living in’. These forces will shape our future and we are only at the beginning.

12.
Five Ways Business Analysis Will Evolve In The Next Five Years
Hybrid Business Analysis
Evolution of BA skills and developing in Enterprise Architecture
Business Analysts are increasingly picking up skills in user interface design, data analysis, project
management, and even software programming.
Leaner, faster, agile
The days of huge requirements documents and extensive use cases are numbered. BA might create agile epics and user stories, or advocate for the business as a Product Owner
Big Data
have some role to play in all aspects of
collecting, organizing, and presenting data
BA is still responsible for creating the
requirements around all of these
functions
Provide metadata requirements, how long
to save data
helping the business make sense of
available data (learn Tableau, Kibana)
The BA will be essential in creating a fully
data-driven organization.
Artificial Intelligence (AI)/Machine Learning
support AI the same way it will support RPA create the business processes and requirements necessary to enable AI to self-learn and understand context
Robotic Process Automation (RPA)
identify which business processes are sufficiently
data-driven to be (RPA candidates)
help shape RPA by analyzing business processes and
creating the business rules that the RPA software will
process
create the requirements necessary to implement RPA
and adapt interfacing systems to accommodate it
find ways to measure the value that RPA brings to the
organization

13.
What market expects of us?
 Fast adoption: Be
Agile or you do not
have a future!
 Fast decisions
 Creativity and
thinking "out of the
box"
SPEED
KILLS!!!

14.
Where can we take the energy?
 Allow you to "smoke on the balcony“
 Take your time. Act as Steve Jobs.
 Read... Learn... Improve…

15.
Conclusion
The choice "or-or" shouldn't drive you to the dead end.
As usual there are much of valuable opportunities.

16.
Q&A