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The Year Ahead
Iain Wills – Adzuna
iainw@adzuna.com
Adzuna
Search engine for jobs
~ 95% of all UK jobs
2m unique UK visitors
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Number of jobs
Largest Board Indeed Adzuna
More jobs than anyone else
LargestBoard – 250,000.Indeed – 451,867.Adzuna – 1,063,010 – as of 6th
March 2019
Powering the government’s
job site – Find a Job
How we work
Your Ads
Job Boards
Your Site
£ CPC £ Contracts
£ CPC
Your Brand
• Urgent
• High Volume
• Hard To Fill
Business
as usual
Our Monthly Job Market Report
Are Vacancies At Record Levels?
Our Data Says Otherwise
1,143,368
1,020,629
950,000
1,000,000
1,050,000
1,100,000
1,150,000
Vacancies
Though Competition For Candidates Is High
2.70 2.77
2.94
3.13
3.23
3.45
3.23
1.00
1.50
2.00
2.50
3.00
3.50
July August September October November December January
VacanciesPerJobseeker
Vacancies Per Jobseeker
Based on Adzuna Data and ONS Data – January 2019
Salaries Are Going Up Accordingly
£33563 £33470 £33415 £33424
£33682
£34213
£34726
£34939
32000
33000
34000
35000
36000
AverageSalary(perannum)
Prediction 1: Vacancies Will Probably Decline
We Didn’t Want To Say The B Word...
How does this look over time?
Based on Adzuna dataset
£30,000
£31,000
£32,000
£33,000
£34,000
£35,000
£36,000
800,000
850,000
900,000
950,000
1,000,000
1,050,000
1,100,000
1,150,000
1,200,000
1,250,000
1,300,000
Jan15
Mar15
May15
Jul15
Sep15
Nov15
Jan16
Mar16
May16
Jul16
Sep16
Nov16
Jan17
Mar17
May17
Jul17
Sep17
Nov17
Jan18
Mar18
May18
Jul18
Sep18
Nov18
Jan19
Advertised vacancies and salaries
Vacancies Salaries
Uncertain Times Are Ahead
Budgets will come under
more pressure
Companies may freeze any
expansion plans
Candidates will spend more
time in their current jobs
More jobs will move abroad
Prediction 2: Direct Sourcing Will Need To Improve
Founded By Marketers
• Founded in 2011 by Doug and Andrew
• Our mission is to be the
best place to start looking
for a job.
We love using the awesome power of
technology to help match people to
better, more fulfilling jobs.
The Funnel
Awareness
Interest
Consideration
Intent
Evaluation
Purchase
Attraction
Screening
Assessment
Interview
Selection
Acceptance
Longlist
Shortlist
Offer
Applications
Clicks
Hire
Measuring The Funnel – An Example
Shortlist
Acceptance
Applications
1000 £0.50/click
100
25
5
£5/applicant
£20/shortlist candidate
£100/hire
Clicks
Assess Free and Paid Channels Equally
Paid channels
cost you money
Free channels
can take up
your time
Screening
Attraction
Assessment
Interview
Selection
Acceptance
Screening
Attraction
Assessment
Interview
Selection
Acceptance
That Might Mean Looking At Your Job Ads
17%
of UK ads use
more masculine
language
60%
of industries
use more
masculine
language
Prediction 3: More Jobs Will Be Automated
The Start of the Curve
Download link:http://bit.ly/AdzunaAI
• Response to numerous studies
forecasting ~50% job losses
• Looking at retrospective job
market data up to 2017
• Written by James Neave,
Adzuna Head of Data Science
What came before the alarm clock?
The State of AI
AI Will Not Replace Recruiters
Tasks To Automate
Do Automate:
• Simple
• Repetitive
• Standardised
• Impersonal
Don’t Automate:
• Complex
• Varied
• Creative
• Personal
It’s about people!
Prediction 4: Candidate Experience Will
Top The Agenda
Candidates Are Consumers
Speed Choice Control
Which Results In…
Taking People Through This Process Is Simple
Longlist
Shortlist
Offer
Applications
Clicks
Hire
Providing
a positive
experience here
is fairly simple
Landing Pages
Assessment Days
Meet The Team
Welcome Pack
Scenario Tests
But We End Up Rejecting 99% Of Applicants
Longlist
Shortlist
Offer
Applications
Clicks
Hire
Giving
unsuccessful
candidates a
positive experience
is harder
Simple Queries
Basic Skills
Role Specific Skills
Culture Fit
Location & Salary
Assessment Days
Your Tools Can Be Automated
Longlist
Shortlist
Offer
Applications
Clicks
Hire
Psychometric
Assessments
Chatbots CV Parsing
Skills Assessment
Referencing Software
Candidate CRM
Gamification
1-Click Apply
Video Interviewing
Talent Sharing
Bold Predictions For the Future
The Same Automation Rules Apply To Jobs
Do Automate:
• Simple
• Repetitive
• Standardised
• Impersonal
Don’t Automate:
• Complex
• Varied
• Creative
• Personal
It’s about people!
Quiz time!
Illustrator
Shift Supervisor
Pharmacy AssistantNail Technician
The Start of the Curve, James Neave, 2017
Delivery drivers will rise… then fall
Barbers won’t experience many cuts
Jobs will emerge that we can’t predict now
In Conclusion
• There is uncertainty
• Vacancies will probably decline
• Need to improve direct sourcing
• Many jobs will be automated
• Automation can work for you
Our Content
Job Market Report Measuring
Successful Hiring
The Start of the
Curve (AI)
Wage Against The Machine

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The Year Ahead: Job Market Predictions and Trends for 2019

  • 1. The Year Ahead Iain Wills – Adzuna iainw@adzuna.com
  • 2. Adzuna Search engine for jobs ~ 95% of all UK jobs 2m unique UK visitors 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 Number of jobs Largest Board Indeed Adzuna More jobs than anyone else LargestBoard – 250,000.Indeed – 451,867.Adzuna – 1,063,010 – as of 6th March 2019 Powering the government’s job site – Find a Job
  • 3. How we work Your Ads Job Boards Your Site £ CPC £ Contracts £ CPC Your Brand • Urgent • High Volume • Hard To Fill Business as usual
  • 4. Our Monthly Job Market Report
  • 5. Are Vacancies At Record Levels?
  • 6. Our Data Says Otherwise 1,143,368 1,020,629 950,000 1,000,000 1,050,000 1,100,000 1,150,000 Vacancies
  • 7. Though Competition For Candidates Is High 2.70 2.77 2.94 3.13 3.23 3.45 3.23 1.00 1.50 2.00 2.50 3.00 3.50 July August September October November December January VacanciesPerJobseeker Vacancies Per Jobseeker Based on Adzuna Data and ONS Data – January 2019
  • 8. Salaries Are Going Up Accordingly £33563 £33470 £33415 £33424 £33682 £34213 £34726 £34939 32000 33000 34000 35000 36000 AverageSalary(perannum)
  • 9. Prediction 1: Vacancies Will Probably Decline
  • 10. We Didn’t Want To Say The B Word...
  • 11. How does this look over time? Based on Adzuna dataset £30,000 £31,000 £32,000 £33,000 £34,000 £35,000 £36,000 800,000 850,000 900,000 950,000 1,000,000 1,050,000 1,100,000 1,150,000 1,200,000 1,250,000 1,300,000 Jan15 Mar15 May15 Jul15 Sep15 Nov15 Jan16 Mar16 May16 Jul16 Sep16 Nov16 Jan17 Mar17 May17 Jul17 Sep17 Nov17 Jan18 Mar18 May18 Jul18 Sep18 Nov18 Jan19 Advertised vacancies and salaries Vacancies Salaries
  • 12. Uncertain Times Are Ahead Budgets will come under more pressure Companies may freeze any expansion plans Candidates will spend more time in their current jobs More jobs will move abroad
  • 13. Prediction 2: Direct Sourcing Will Need To Improve
  • 14. Founded By Marketers • Founded in 2011 by Doug and Andrew • Our mission is to be the best place to start looking for a job. We love using the awesome power of technology to help match people to better, more fulfilling jobs.
  • 16. Measuring The Funnel – An Example Shortlist Acceptance Applications 1000 £0.50/click 100 25 5 £5/applicant £20/shortlist candidate £100/hire Clicks
  • 17. Assess Free and Paid Channels Equally Paid channels cost you money Free channels can take up your time Screening Attraction Assessment Interview Selection Acceptance Screening Attraction Assessment Interview Selection Acceptance
  • 18. That Might Mean Looking At Your Job Ads 17% of UK ads use more masculine language 60% of industries use more masculine language
  • 19. Prediction 3: More Jobs Will Be Automated
  • 20. The Start of the Curve Download link:http://bit.ly/AdzunaAI • Response to numerous studies forecasting ~50% job losses • Looking at retrospective job market data up to 2017 • Written by James Neave, Adzuna Head of Data Science
  • 21. What came before the alarm clock?
  • 23. AI Will Not Replace Recruiters
  • 24. Tasks To Automate Do Automate: • Simple • Repetitive • Standardised • Impersonal Don’t Automate: • Complex • Varied • Creative • Personal It’s about people!
  • 25. Prediction 4: Candidate Experience Will Top The Agenda
  • 28. Taking People Through This Process Is Simple Longlist Shortlist Offer Applications Clicks Hire Providing a positive experience here is fairly simple Landing Pages Assessment Days Meet The Team Welcome Pack Scenario Tests
  • 29. But We End Up Rejecting 99% Of Applicants Longlist Shortlist Offer Applications Clicks Hire Giving unsuccessful candidates a positive experience is harder Simple Queries Basic Skills Role Specific Skills Culture Fit Location & Salary Assessment Days
  • 30. Your Tools Can Be Automated Longlist Shortlist Offer Applications Clicks Hire Psychometric Assessments Chatbots CV Parsing Skills Assessment Referencing Software Candidate CRM Gamification 1-Click Apply Video Interviewing Talent Sharing
  • 31. Bold Predictions For the Future
  • 32. The Same Automation Rules Apply To Jobs Do Automate: • Simple • Repetitive • Standardised • Impersonal Don’t Automate: • Complex • Varied • Creative • Personal It’s about people!
  • 33. Quiz time! Illustrator Shift Supervisor Pharmacy AssistantNail Technician The Start of the Curve, James Neave, 2017
  • 34. Delivery drivers will rise… then fall
  • 36. Jobs will emerge that we can’t predict now
  • 37. In Conclusion • There is uncertainty • Vacancies will probably decline • Need to improve direct sourcing • Many jobs will be automated • Automation can work for you
  • 38. Our Content Job Market Report Measuring Successful Hiring The Start of the Curve (AI)
  • 39. Wage Against The Machine