This is a presentation I delivered for the Irish Internet Association and UXPA

1. 10.04.2013
User Experience
A definition and 6 lessons
Damian Cranney

2. • An Introduction
• Defining User Experience
• 6 Things I’ve Learned

3. Hi! I’m Damian.
Trust me, I’m a
(product) designer

5. Big Motive is a Creative
Technology business.
We apply insight, design
and technology to create
digital products that make
the real world work better.

6. We develop apps, games,
video and web technologies
for mobile, connected TV
and beyond.
We work in lots of industries
but especially love media,
fashion, travel, education
and tech start-ups.

7. New PlatformsWebsites / eCommerce Mobile / Tablet Connected TV

9. BBC TWO
James May’s Things You Need to Know — iPhone App

10. NATIONAL TRUST
Augmented Reality Tourism App

11. CHANNEL 4
Paralympics Samsung SmartTV App

12. SENDMYBAG.COM
Brand Identity & E-Commerce Website

13. NET-A-PORTER
Live Kinect Game

16. Definition.
What is User Experience?

17. User Experience
research
User interface
design
Service design
Brand experience
Interaction design
Information
architecture
Experiential design
Product design
User Experience

19. Trust me, I’m a
(UX/UI) designer

20. Breakfast UX

21. Source: Ed Lea

22. Source: Ed Lea

23. Source: Ed Lea

24. Source: Ed Lea

25. Source: Ed Lea

26. UI = how it looks
UX = how it makes me feel

27. What do you
know about UX?

28. Henry Dreyfus
Standardising products
Donald Norman
Designing Everyday Things
Victor Papanek
Designing for the Real World
Dieter Rams
Beauty in Reduction

29. Lesson 1.
Iteration

30. UX is not a creative act
... but a process of successive improvements
based on validated learning

31. Start early and
go off and do
something else...
Drafting (iterate) in
short frequent bursts...

32. Perpetual Beta
Agile development
process and plan to
launch a private beta.
Build it, launch it,
improve it, repeat.

33. Lesson 2.
Prototyping

34. The Lean Startup, Eric Ries

35. ‘Minimum
Viable
Product’
Prototype your
idea quickly – use
raw materials
What can you do to
prove your concept,
before you waste time
on serious work?

38. Lesson 3.
Product Systems

39. Creativity is just connecting things.
When you ask creative people how
they did something, they feel a little
guilty because they didn't really do it,
they just saw something. It seemed
obvious to them after a while.
— Steve Jobs
39

44. Lesson 4.
Users, not Customers

45. 77% of US CEOs are
revising strategies in
response to consumer
demand.
Source:
PWC 2012 Global CEO Survey
User feedback is driving
strategic changes
77%

47. Branding is a by-product of
having a great product that
people love to use.
Hans Snook, Founder, Orange Telecom

48. Make power, not steam

52. Lesson 5.
Patterns

53. Planning is essential.
Plans are useless.
General Stanley McCrystal.

54. Everyone has a plan
until they get
punched in the face.
Mike Tyson

57. Rseaerch icntidaes taht the
oerdr of the ltteers in a wrod
dnsoe’t relaly mettar. Waht
relaly mtteras is the frist and
lsat leettr in the wrod. If tehy
are in the rhgit palce, you can
raed the wdors.

59. Design for coherence
over consistency

60. Lesson 6.
Story-telling

69. 1. Iteration - start early
2. Prototyping - iterate quickly
3. Product Systems - are you creating a
product or a platform?
4. Users, not Customers - what can your
audiences do through you?
5. Patterns - what can you learn from
existing patterns?
6. Story-telling - engage users through
relevant stories

70. BELFAST
21 TALBOT STREET
CATHEDRAL QUARTER
BELFAST
BT1 2LD
@BIG_MOTIVE
BIGMOTIVE.COM
ThanksLONDON
27 PAUL STREET
SHOREDITCH
LONDON
EC2A 4JU
Email DC@BIGMOTIVE.COM
Twitter @DEECAST