This presentation is for the 2016 Law Tech Expo at the North Carolina Bar Association.

1. Using Video to Create a More
Ethical, Efficient and Effective
Law Practice

2. Who am I? I’m Damon Duncan.
•Consumer bankruptcy
and workers’ comp
attorney
•500+ videos online
•No services to sell you

3. My Goals
1. Show why you NEED to have video.
2. Show how you CAN create the video.
3. Show it’s NOT THAT EXPENSIVE.

4. Do you use video in your firm?
If so, how?

5. Why aren’t more attorneys
making videos?

6. How much will it cost?
Less than $300.00.
Includes: camera, tripod, microphone, lights,
editing software and storage.

7. Should you use video?

8. 1. Your clients will be
watching videos online.

9. “By 2019, 80% of the world’s
internet traffic will be video.”
'Visual Networking Index: Forecast and Methodology 2014–2019' - Cisco

10. 2. Most clients would rather
watch video than read text.

11. “59% of senior executives agree
that if both text and video are
available on the same topic on
the same page, they prefer to
watch the video.”
http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdf

12. 3. It will make you the
most money.

13. “52% of marketing professionals
worldwide name video as the type
of content with the best return on
investment."
www.reelnreel.com/10-video-marketing-predictinos-2015/

14. Questions so far?

15. Other Industries Are
Successfully Using Video

16. Real Estate

17. Education

18. Dentists

19. Doctors

20. How you can use video in your
practice?

21. How you can use video:
1.Train Employees
2.“How To’s” for Clients
3.Educational Content for Clients

22. Training Employees

23. Screen Capture Software
ScreenFlow (Mac) - $100 Camtasia (PC or Mac) - $300

24. Why it’s worth it:
Society of Human Resource Management estimates every time
an employee leaves, it costs the business 6-9 months of that
employee’s salary to replace them.
https://www.shrm.org/about/foundation/research/documents/retaining%20talent-%20final.pdf

25. Why it’s worth it:
If you have an employee making minimum wage ($7.25 per hour) and
they work 50 weeks at 40 hours per week it would cost $7,249.99 to
replace them (6 months).

26. You’re required to supervise.
”A lawyer having direct supervisory authority over the nonlawyer shall
make reasonable efforts to ensure that the nonlawyer’s conduct is
compatible with the professional obligations of the lawyer.”
- North Carolina Rules of Professional Conduct, Rule 5.3(b)

27. “How To’s” for Clients

28. • Fill out your intake paperwork
• Complete a profit and loss
statement
• Request a tax transcript
• Request bank statements
• Make their Facebook account
private
• Find your office (directions)

29. How to make your Facebook
account private.

30. Provide Educational Information
A.K.A. “Content Marketing”

31. Are you allowed to use video to
provide legal information?

32. “The information presented in this video is not legal advice and should
not be relied upon or construed as legal advice. The information
provided in this video does not create an attorney-client relationship.
Laws change and how those laws apply to you will vary depending
upon the facts of your case. If you want to create an attorney-client
relationship you should hire us.”

33. Provide Educational Information
• Answer commonly asked client questions.
• Your potential client can find the answer to their question online
somewhere. Why don’t you give it to them in an engaging and
meaningful way?
• Clients don’t hire attorneys for answers to legal questions, they
are more likely to hire for the security of getting through the
process as smoothly as possible.

34. The Evolution of Getting
a Client With Video

35. Client looks for an answer to their
question online.

36. You answer their question in a
meaningful way.

37. You = Expert

38. Client desperately wants to hire you and are
often willing to pay more.

39. Questions?

40. What do you need to make videos?

41. Equipment Needed
•“Talent”
•Camera
•Tripod
•Microphone
•Lighting
•Editing Software
•Storage
•YouTube or Vimeo
Account

42. Talent = You
• Don’t memorize a script
• Don’t try to win an
Oscar
• Answer questions in a
casual manner
• You can have as many
“takes” as you need

44. Camera

45. This is the type of video you can have
from a smartphone (iPhone)…

46. Tripod

47. Microphone

48. Microphone

49. Lighting

50. Lighting

51. Editing Software
• No software (cold upload)
• iMovie or “Movie Maker”
built in program
• Final Cut Pro ($300) or
Adobe Premiere ($20 per
month)

53. YouTube, Vimeo or Local Hosting
• Free
• Allows unlimited uploads
• Does allow competitor
advertising (can be turned off)
• Allows public, unlisted and
private videos
• More aesthetically pleasing
embed
• No advertisements
• Password protected videos
• Limited options unless you pay
$17 per month

54. Questions?

55. The nitty gritty…

56. Steps to Creating a Video

57. Decide what you need videos about.
• What are clients regularly asking you?
• What is staff always asking?
• Directions to your office
• Directions to court
• Show how to fill out documents
• What happens next videos
• Who are the people in court, deposition, etc.
• Tour of your office

58. Do research to get yourself
up to speed on the answers.

59. Find a good location.

60. Set up the camera.

61. Set up the lights.

62. Put on your microphone and hide it.

63. Record it.

64. Transfer video from your
camera to your computer.

65. Save raw data to the cloud and
your external hard drive.

66. Find or create graphics, lower thirds,
music and other elements for video.

67. Open your editing program.

68. Create your intro, end clip and lower third.

69. Import your video footage
into your editing program.

70. Find the beginning and end
to your first video.

71. Complete any color
correction.

72. Fine tune any audio problems.

73. Review it.

74. Save it.

75. Export it as an MPEG4.

76. Upload it to YouTube or Vimeo.

77. Embed it in your website

78. Disperse it through social media.

79. Do it again.

80. Other Common Questions

81. How long does it take to
shoot and edit a video?
Setup – 15 minutes
Shoot 8-10 different videos – 1 hour
Teardown – 15 minutes
Editing – 45 minutes
Embedding / Posting – 10 minutes
Total Time – 2 hours 25 minutes

82. How long should a video last?
• Generally, you want to try to keep a video under 2 minutes long.
• Over 80% of an audience watches the full video if it lasts for 30 seconds or
less. That number drops to less than 60% on a video that lasts 4 minutes or
longer.

83. Can I get analytics on a video?

84. How can I get my video to
show up in search results?
https://wistia.com/doc/video-seo
http://www.reelseo.com/video/seo/
https://searchenginewatch.com/sew/how-to/2343365/10-video-seo-
tips-that-can-truly-impact-your-rankings

85. Should I hire a company to do
my law firm videos?
It depends.

86. Other Resources
• YouTube (just search what you’re trying to do)
• Videohive.net
• Wistia
• ReelSEO
• Amazon.com
• Telestream.net/screenflow/ (Where to get ScreenFlow)
• Techsmith.com/camtasia.html (Where to get Camtasia)

87. Final Questions?