Facebook Remarketing PubCon Austin
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Presentation deck from PubCon Austin on April 20th, 2015 covering Facebook Remarketing for more Leads and Sales.
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Facebook Remarketing PubCon Austin
- 6. Why Facebook? 890 Million Daily Facebook Users Worldwide 157 Million daily active users in US & Canada Over 1 million small businesses advertise on Facebook Roughly 30% of all B2B Email lists can be account matched @damongochneaur | aspiroagency.com
- 8. Social Media Facebook Advertising Paid Ad Retargeting @damongochneaur | aspiroagency.com
- 11. @damongochneaur | aspiroagency.com Segment Your Audiences
- 12. @damongochneaur | aspiroagency.com Segment Your Audiences
- 14. Audience Types: Anyone who visits your site: All Site Retargeting, broadest net, great branding tool People who visit specific pages: Product or service specific targeting, higher intent, higher conversion rates People Visiting Specific pages but not others: Segmented audiences, even higher intent, ie shopping cart abandons People who haven’t visited in a certain amount of time: Past customers, renewal based targeting @damongochneaur | aspiroagency.com Segment Your Audiences
- 15. Audiences to Avoid Past Customers Don’t try to sell, try to get a review Low Intent Visitors Didn’t visit the demo page, contact form, pricing info Geographic Areas @damongochneaur | aspiroagency.com
- 16. Targeting Demographic Age, gender, income, language Geographic Country, State, City, Radial, Specific Address Interests Likes, Interests, Pages & Business Pages Liked Behavioral People connected to, places visited, things purchased @damongochneaur | aspiroagency.com
- 18. @damongochneaur | aspiroagency.com Case Study Facebook Remarketing $2.70 CPAContextual Search $54.28 CPA incl. RLSA Display $79.15 CPA Large, B2B, software company, that most people in the room would know their product.
- 19. @damongochneaur | aspiroagency.com People to Follow @MartyWeintraub – AimClear @SusanEDub – Clix Marketing @BryantGarvin - #PPCDictator
Notes de l'éditeur
- Our websites are failing. If digital marketing was a boxing match, nearly every website out there would be getting KO’d by there traffic. On average 96% of all web visitors fail to take an action a marketer desires. And on Average 70% of all shopping carts are abandoned prior to completing checkout.
- Not the time to stick our heads in the sand. We spend so much time on getting more traffic, more new channels, is that our best use of resources. Let’s get more squeeze from each lemon instead of always looking for more lemons.
- Facebook Remarketing is a super cheap and super effective way to get back in front of your site’s visitors helping nudge them further down the funnel
- Funnel you say?