How do you build links without already being an authority, or without creating killer content? With relationships. Learn how to leverage your community and its members, to build authoritative and locally relevant links.

1. Link Building for
Local Intent

2. The Greatest
Link I ever built

6. Penguin Update – 2012
bit.ly/KillerPenguin

7. Links today Rankings tomorrow
bit.ly/LinkTime

8. Link
Building
is Dead
Matt Cutts
Linkbuilding
SEO’s

9. Local Search Rankings
Factors 2015
On-Site 20.3%
Links 20.0%
GMB 14.7%
Citations 13.6%

10. 50% Brand
Anchor text
25% Naked Url’s
20%
Generic
Text
5% Exact Match Anchor
Text
Ideal Link Distribution

11. Don’t have budget like Redbull?

12. Don’t have authority like Moz?

13. Local Sites Professional
Organizations
Schools Churches Charities/
Non-Profits
Where to find local links?

14. Local Sites
Newspapers
Local Resource Pages
Clubs/Groups
Review Sites
Local Events
Local Award Listings
Where to find local links?

15. Professional
Organizations
Local Meetup Groups
Chamber of Commerce
Better Business Bureau
Local Networking Groups
Trade Associations
Where to find local links?

16. Where to find local links?
Schools
Local PTA’s
Current Student Discounts
Alumni Discount Pages
Alumni News/Update Pages
Scholarship Programs

17. Where to find local links?
Churches
Business Directory Pages
Events to Sponsor
Offer Discounts for Church Members

18. Where to find local links?
Charities/
Non-Profits
Sponsors Pages
In-Kind Donations
Organizational Focused Giving
Facebook Like Drive

19. Smart People to Follow
Jon Cooper
@pointBlankSEO
Bit.ly/LinkingWizard

20. Smart People to Follow
Mike Ramsey
@MikeRamsey
Bit.ly/LinkGold

21. Thank You
Damon Gochneaur
Damon@aspiroagency.com
AspiroAgency.com