1. ChaseDaddy Apps Reseller Handbook
Cold Calling Tool Box
a)
b)
c)
d)
e)
Sample cold calling script
Sample voice mail script
Sample thank you email script
Potential client objections sheet
How to create sales reports
Overview of the ChaseDaddy Apps sales strategy
Direct Sale Cycle
1.
2.
3.
4.
5.
Initial call – need probing questions aka discovery – app preview
Follow up thank you email after call
Follow up email screen shots – soft close
Follow up phone call to close sale – hard close
Enters customer service cycle
Customer Service Post Sale Cycle (automated emails)
1. 3 day touch - Ask how our service was and if we can help
2. 7 day touch - Ask for a referral to another customer
3. 30 day touch - Ask if they need any help or servicing
Cold Calling Tool Box
Basic elements of a cold call
1. Find the decision maker
Hello, this is Chase Daddy of ChaseDaddyMobile Marketing.
I was wondering if you could help me, please? (Pause)
I was lookingfor the person in charge of marketing and promotions.
I was wondering if you could help connect me with your manager.
Great! Thank you for your help.

2. 2. Introduce yourself
Hello, this is Chase DaddyfromChaseDaddy Apps.
3. Get the prospect’s attention
How are you today? Great!
4. State your reason for calling
We have not spoken before, but we have been working with businesses in your industry
for quite some time and one of the chief concerns we are hearing is the need to
improve the effectiveness of your marketing campaign to generate more revenue for
your business.
5. Ask need probing questions
Is this the same issue impacting your business, or are there other ones?Great! Well we
have been very successful in helping companies like yours. Have you considered adding
an iPhone app to your marketing mix?
An iPhone app is one of the effective marketing tools available. It allows customers to
access your business information on the go and allows you to message your customers
with special deals and updates – bringing more customers in your doors. Does this
sound like something you’d be interested in? Great!
6. Get the appointment (preview)
How would you feel if I created you a no obligation preview of an iPhone app that we
could create for your business? Is that something you’d be interested in? Great! I will be
sure to include features that other businesses like yours have had great success with.
Expect an email in the next couple days and I will follow up with you over the phone
after that.
Thank you for your time. Have a good day.
Sample Voice Mail Script
Hello, this is Chase Daddy of ChaseDaddy Apps.
We have not spoken before, but we have been working with businesses similar to yours for

3. quite some time. One of the chief concerns we are hearing from others in your position is the
need to discover new ways to bring in customers.
We’ve had a lot of success with businesses by developing an iPhone app – which connects
businesses with their customers on a mobile level. I’d love to discuss how we can help improve
your bottom line more by developing your business an iPhone app so please give me a call back
at 415-692-1514.
Thank you for your time and have a great day!
Sample Thank You Email Script
Dear Mr. Smith,
It was a pleasure to speak with you today. I look forward to showing you a preview of
the iPhone app we could develop for your business in the next couple days.
In the interim, should you require any information about our company or if I can be of
assistance, please do not hesitate to call.
Thanks in advance,
Chase Daddy
Account Executive atChaseDaddyMobile Marketing
Potential Client Objections Sheet
“Your price is too high”
Responses: Value, return on investment, lower price
“No need, interest, or budget”
Reponses: Build rapport; ask questions, close for preview
Sales Reporting
Dials #
Completed calls #
Previews given #
Sales #
Sales being the most important figure