Welcome to the Inbound Revolution - INBOUND 2015 2 4 F
1. INBOUND15
WELCOME TO THE
INBOUND REVOLUTION
How to leverage years of experience to get
more executive support & budget in 2016
DANIEL TYRE, Director, HubSpot
2. 1. Welcome & Introductions
2. Is this Really a Revolution?
3. Inbound Marketing Defined & Explained
4. Winning Your Battle
5. Q&A
AGENDA
7. INBOUND15
1. Started as a tiny idea and grew quickly
2. Driven by a philosophy and ideology of human control
3. Spread like toe fungus at the YMCA – large scale growth
4. Data backed results lead to more widespread usage
5. Mainstream acceptance
What do we mean when we say Revolution?
14. How do you implement inbound?
Search Optimized &
Responsive Website
Lead Capture Forms
& Landing Pages
Social Media Marketing
& Monitoring
Blogging
Email Marketing &
Marketing
Marketing Analytics
21. Analyze, Analyze, Analyze
• Track weekly analytics
• Define where traffic is coming from
• Understand where leads and
customers are generated
• See which pages generate the
most traffic and leads
• Identify which social media posts
and channels are most beneficial
• Optimize your marketing efforts
23. INBOUND15
1. Get the data and the facts
2. Download the Convincing your CFO on Inbound eBook
3. Bear hug your SVP of Sales or CRO
4. Pull Competitive Information & Showcase the curve
5. Move from EXPENSE to CUSTOMER ACQUISITION
Your 2016 Bigger Budget Checklist
As most of you know the marketing playbook is badly broken. Technology is systematically screening out spam and cold calls yet they remain the primary uses of marketing funds at mid-market companies.
2 MIN | 47 MIN
This is Leroy, he is my mascot, this kid shows up on the internet more than cat video’s
I like to put him in my cheerleader presentation because he makes me smile – every time – he closes out and leaves my audience happier than a pothead in Colorado
