Voiceover legend Harlan Hogan with seven lessons for voice over professionals who want to have a business, not just a job or a series of voiceover auditions. How to build a core of clients who are loyal to you...Why competing for jobs on the "pay-for-play" sites is a poor business strategy....
4. Compete with thousands of other hopefuls for
low-paying jobs on the “pay-to-play” sites…
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5. Compete with thousands of other hopefuls for
low-paying jobs on the “pay-to-play” sites…
or
Build a real voice over business with steady clients
and virtually no competition?
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6. In this video, I’ll share with you seven key lessons
for any voice over professional.
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7. I teach a class called Starting Your Own Voiceover
Business because that’s how I want you to look at it.
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8. I teach a class called Starting Your Own Voiceover
Business because that’s how I want you to look at it.
Not as a job, not even as a career, but as a business.
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9. What’s wrong with looking at it as a career?
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10. A career — even a successful one — has a
predictable cycle:
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11. A career — even a successful one — has a
predictable cycle:
• Struggling
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12. A career — even a successful one — has a
predictable cycle:
• Struggling
• Working
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13. A career — even a successful one — has a
predictable cycle:
• Struggling
• Working
• Peak
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14. A career — even a successful one — has a
predictable cycle:
• Struggling
• Working
• Peak
• Decline
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15. Think about the actors whose careers were red hot…
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16. Think about the actors whose careers were red hot…
“I remember when they were big stars!”
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17. Or the band or singer who had a couple of hit
records.
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18. Or the band or singer who had a couple of hit
records.
And then they vanished.
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19. Those are the lucky ones.
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20. Those are the lucky ones.
Most actors never hit it big.
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21. Those are the lucky ones.
Most actors never hit it big.
Most singers never have a hit record.
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22. No matter how hot they get, almost every career
cools down.
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23. A business, on the other hand, is something you
strategically build.
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24. Your voice over business should have a core of
clients who are loyal to you.
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25. Your voice over business should have a core of
clients who are loyal to you...
Who wouldn’t dream of deserting you for some
cheaper talent.
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26. “Oh, Harlan, you’re one of those ‘Old Pro’names,
so the work just comes to you. But what about the
rest of us?”
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27. The name recognition and the voice recognition
certainly help.
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28. But there are a couple of things you probably don’t
know about me.
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29. Even after all these years, the work doesn’t just
magically “come” to me.
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30. I don’t awaken each morning to find a line of casting
directors at my door, anxiously hoping that I’ll agree
to voice their projects.
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31. But I do have an advantage that you might not have:
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32. But I do have an advantage that you might not have:
For years, I failed!
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33. I failed as a radio DJ and program director.
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34. I failed as an advertising copywriter.
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35. I failed as a computer salesman at Honeywell
Corporation.
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36. I knew less about voice overs than you do right now.
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37. Honeywell Corporation taught me to think of voice
overs not as “a job” but instead as “a business.”
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38. That business-like approach set me apart from other
equally ambitious, talented and hard-working voice
actors.
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39. To make certain you realize these lessons aren’t just
for crusty old veterans who were lucky enough to be
terrible computer salesmen...
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40. I’ll teach you each of them from the words and
experiences of some of my former students.
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43. Lesson #1:
If you’re looking for voice work on the
various pay-to-play sites and you want
to have a voice over business...
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45. Lesson #1:
There’s more and better paying voice over
work down the street than there is online.
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46. Lesson #1:
Most struggling voice actors ignore the
one place where demand is high and
competition is low.
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47. Lesson #1:
Most struggling voice actors ignore the
one place where demand is high and
competition is low:
In their own backyards.
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48. Lesson #1:
Your business shouldn’t depend upon
national assignments.
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49. Lesson #1:
Marissa landed her first paid voice over
assignment recording the outgoing phone
messages for her financial advisor.
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50. Lesson #1:
That was quickly followed by a training
module for a local business with whom
she had been doing non-voice work...
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51. Lesson #1:
...a training module for a local project
management group...
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52. Lesson #1:
...and a training video for a local
software company.
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53. Lesson #1:
Ron’s first client was a local school
district.
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80. Lesson #3:
“Doing a mini happy dance….Speechless
for the moment...as I study my brand new
company’s paycheck for my first recording
this past Monday!”
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94. Lesson #4:
“I’ve been paralyzed like a kid at the
edge of a swimming pool this past year,
too afraid to jump in...”
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95. Lesson #4:
“A friend at the school district was
lamenting about having to use her voice
in the school’s curriculum video clip...”
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142. Lesson #6:
“When casting directors listen to your
audition, the best thing you can do is
give them an excuse to go home early.”
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143. Lesson #6:
If you decide to let me help you with
your voice over business, you’ll hear me
reiterate Kyrsten’s second point repeatedly:
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144. Lesson #6:
The work of voice over is getting the work.
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145. Lesson #6:
It’s about finding and creating
opportunities that your competitors
never see.
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146. Lesson #6:
People like to do business with people
they like to do business with.
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147. Lesson #6:
Your goal should be to identify
your strengths...
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148. Lesson #6:
Serve the niches where you can
provide the most value…
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149. Lesson #6:
Be the kind of professional that
people like to do business with.
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152. Lesson #7:
Here’s what he had to say a few months
after he completed my Voiceover Business
class:
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153. Lesson #7:
“Since the class ended, I have landed many
corporate narrations for small, local businesses...”
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154. Lesson #7:
“As well as a worldwide partner
of one of them.”
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155. Lesson #7:
“But what I’m most proud of is landing
MY FIRST full-length documentary
narration, soon to be on Animal Planet.”
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163. Lesson #7:
It doesn’t require any more effort
to aim high than to aim low.
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164. Lesson #7:
When you aim high, you face LESS
competition because everyone else is
scrambling around for those low-paying,
low-satisfaction jobs.
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166. • Go Where The Business Is.
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167. • Go Where The Business Is.
• Go Where Your Business Is.
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168. • Go Where The Business Is.
• Go Where Your Business Is.
• Take Action.
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169. • Go Where The Business Is.
• Go Where Your Business Is.
• Take Action.
• Jump Into The Pool.
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170. • Go Where The Business Is.
• Go Where Your Business Is.
• Take Action.
• Jump Into The Pool.
• Make Your Own Luck.
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171. • Go Where The Business Is.
• Go Where Your Business Is.
• Take Action.
• Jump Into The Pool.
• Make Your Own Luck.
• The Human Factor
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172. • Go Where The Business Is.
• Go Where Your Business Is.
• Take Action.
• Jump Into The Pool.
• Make Your Own Luck.
• The Human Factor
• Aim High!
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173. If you’d like to start making your own luck right
now, I’d be honored to help you.
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174. For as long as there are spaces available, registration
is open for my Starting Your Own Voiceover
Business teleseminar class.
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175. Four intensive weeks during which I personally will
help you identify where YOUR business really is...
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176. Push you to “aim high...”
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177. And do everything I can to help you achieve your
dream.
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178. To join me, just click on the link you see beneath
this video.
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179. To join me, just click on the link you see beneath
this video.
Answers any questions you might have about the
class.
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180. If there’s still space available, that link is where
you...
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181. Take a deep breath...
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182. Take a deep breath.
Jump into the pool and...
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183. Begin a one-of-a-kind journey to your own
voiceover business.
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