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Investment Deck | April 2021
AR-powered
Community Planning
in si tu // adverb
in the original place
.
inCitu democratizes and speeds-up urban development
through advanced technologies, in order to create inclusive,
resilient cities through strong, engaged communities.
Mission .
City Planning is too slow, too
expensive, and too inaccurate
to keep up with the rapid
changes required to meet the
21st Century Urban Challenges
Problem .
Urban Development Obstacles .
1
poor communication
of planning proposals with
residents creates resistance
to any change
a cumbersome, expensive
environmental review
regime, often results in incorrect
predictions of outcomes, further
weakening public trust in the
system.
2
Developer
The Cost .
In 2018 there were
321 Zoning
Applications in
New-York City.
Developers spend over
$200K per project
lobbying communities.
Approvals can take
40 months, and cost
over $2M.
The (Real) Cost .
inCitu’s Augmented Reality platform
brings 3D building models into their
urban context, allowing designers,
citizens, and elected representatives
to see and participate in the process
of urban change
15 MONTHS
PLAN
APPROVED
PLAN
APPROVED
Cost
Time
2yr
1yr 3yr 4yr
40
mo
$750K
$750K SAVED FOR EVERY REZONING
$2M
Iterating through Engagement and Environmental Analysis
accelerates development and shortens planning cycles
* Based on NYC average planning timeline
Public
AR viz
Developer
/ Planner
By connecting directly
we create TRUST
And gain valuable
local knowledge
AR viz
Public City Agencies
Big Data
With data, we increase the
certainty of outcomes
Developer
/ Planner
Community Demo of inCitu for a proposed
mixed-use block, Red-Hook, Brooklyn, May 2019
AR-powered
Community Engagement
Our mobile app allows
residents to safely
provide feedback in an
inclusive, innovative
manner, and to join the
process of decision
making around their
community and
neighborhood future.
Product .
AR view Project Detail Page Map view
Business Model .
Cities are our channels to advocate, incentivize and/or require
state-of-the-art community engagement
Developers pay us to speed up their process, reduce risks
and effectively gather local knowledge
Communities use the tool for free to raise their voice and
join the planning of change.
Business Roadmap .
Red-Hook, BK Demo:
AR Community-led
planning
2018 July 2020 April 2021 Q3+Q4 2021
May 2019 2022
Schmidt Futures
EIR Program
inCitu Mobile App v1:
MSG Pilot // CB5,
Midtown Manhattan
Product v2 (mobile+dashboard);
1-2 pilots;
Tech team
Full Product: engagement+data;
5 subscribed customers;
Product team; Data team
$45 Billion
0.4% of it on Planning >
$45 Billion
0.4% of it on Planning >
Total Addressable Market .
$11.4 Trillion
Spent on construction annually worldwide
$11.4 Trillion
Spent on construction annually worldwide
2020-22
May 2019 2023
BK US Communities
1
10+
Developers +
Communities
City
Government
Adoption
100+
Time
Users
Adoption
In the US alone there are
755 municipalities with
at least 50,000 residents
Source: UN Data, 2016
Serviceable Addressable Market .
AR
Community
Engagement
Smart
Planning
Ecosystem .
Govtech
Cities are ready for AR
• IDEA New Rochelle
(Bloomberg Winning City 2018)
• US Ignite + FB AR challenge (2020)
COVID, Climate Change:
• We cannot allow our cities to stagnate
or make wrong predictions anymore
• Expected significant increase in
development activity as cities are
recovering from COVID
Why Now ?
The technology is here
• Outdoors AR
• 5G
• LIDAR
• GIS accuracy
AR is a growing Market:
• The current value of the AR market is
$3.5 billion, projected to be worth over $18
billion in 2023.
• In 2020, there are 1 billion augmented
reality users. By 2022, there should be
around 3.5 billion AR users
• AR is shifting more to industrial use.
Team .
Entrepreneur-In-Residence,
Schmidt Futures (2020-2022)
Architect (TAU 2013) +
Urban Data Scientist (NYU
CUSP 2018);
Alexandros Washburn,
Co-founding Senior Advisor
Dana Chermesh-Reshef
Principal, DRAW Brooklyn
NYC’s Chief Urban
Designer (2007-2014);
Founder and CEO
Thank you
inCitu.us | dana@incitu.us
Appendix
How to shorten planning cycles?
Engage + Analyze EARLY == Reduce TIME + RISK
30
yr2
DEV DESIGN
yr1 yr3 yr4
PAS
ULURP
PRE CERTIFICATE
fixed: 8 months
approx: 6 months
yr5
RWCDS
approx:
4 months
approx:
2 months
approx: 20 months
Community
Engagement
Environmental
Assessment
City Planning
Informational Meeting REZONING
APPROVED
highest risk
NYC Planning Timeline .
legal requirement
>>
>>
31
yr2
DEV DESIGN
yr1 yr3 yr4
PAS
ULURP
PRE CERTIFICATE
fixed: 8 months
approx: 6 months
yr5
RWCDS
approx:
4 months
approx:
2 months
approx: 20 months
Community
Engagement
Environmental
Assessment
City Planning
Informational Meeting REZONING
APPROVED
highest risk
NYC Planning Timeline .
legal requirement
>>
>>
COMMUNITY ENGAGEMENT; REAL-TIME ENVIRONMENTAL ASESSMENT
32
yr2
DEV DESIGN
~40 MONTHS; $2M
yr1 yr3 yr4
PAS
PRE CERTIFICATE
approx: 6 months
yr5
RWCDS
approx:
4 months
approx:
2 months
approx: 20 months
Community
Engagement
Environmental
Assessment
ULURP
fixed: 8 months
REZONING
APPROVED
NYC Planning Timeline .
33
yr2
DEV DESIGN
~25 MONTHS
yr1 yr3 yr4
ULURP
PRE CERTIFICATE
fixed: 8 months
approx: 6 months
yr5
RWCDS
approx:
1 month
approx:
2 months
approx: 8 months
PAS
REZONING
APPROVED
REZONING
APPROVED
Community
Engagement
NYC Planning Timeline .
DEV DESIGN
ULURP
PRE CERTIFICATE
fixed: 8 months
approx: 6 months
RWCDS
approx:
1 month
approx:
2 months
approx: 8 months
PAS
34
yr2
15 MONTHS
yr1 yr3 yr4 yr5
REZONING
APPROVED
SAVING $50K A MONTH
== $750K SAVED
TO EVERY REZONING
REZONING
APPROVED
NYC Planning Timeline .
Today’s planning information is inaccessible
Regulations; Documentation; Milestones; Participation
Took me
5 clicks to
get here
6 clicks

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inCitu_deck2021

  • 1. Investment Deck | April 2021 AR-powered Community Planning in si tu // adverb in the original place .
  • 2. inCitu democratizes and speeds-up urban development through advanced technologies, in order to create inclusive, resilient cities through strong, engaged communities. Mission .
  • 3. City Planning is too slow, too expensive, and too inaccurate to keep up with the rapid changes required to meet the 21st Century Urban Challenges Problem .
  • 4. Urban Development Obstacles . 1 poor communication of planning proposals with residents creates resistance to any change a cumbersome, expensive environmental review regime, often results in incorrect predictions of outcomes, further weakening public trust in the system. 2 Developer
  • 5. The Cost . In 2018 there were 321 Zoning Applications in New-York City. Developers spend over $200K per project lobbying communities. Approvals can take 40 months, and cost over $2M.
  • 7. inCitu’s Augmented Reality platform brings 3D building models into their urban context, allowing designers, citizens, and elected representatives to see and participate in the process of urban change
  • 8. 15 MONTHS PLAN APPROVED PLAN APPROVED Cost Time 2yr 1yr 3yr 4yr 40 mo $750K $750K SAVED FOR EVERY REZONING $2M Iterating through Engagement and Environmental Analysis accelerates development and shortens planning cycles * Based on NYC average planning timeline
  • 9. Public AR viz Developer / Planner By connecting directly we create TRUST And gain valuable local knowledge
  • 10. AR viz Public City Agencies Big Data With data, we increase the certainty of outcomes Developer / Planner
  • 11. Community Demo of inCitu for a proposed mixed-use block, Red-Hook, Brooklyn, May 2019 AR-powered Community Engagement
  • 12. Our mobile app allows residents to safely provide feedback in an inclusive, innovative manner, and to join the process of decision making around their community and neighborhood future. Product . AR view Project Detail Page Map view
  • 13. Business Model . Cities are our channels to advocate, incentivize and/or require state-of-the-art community engagement Developers pay us to speed up their process, reduce risks and effectively gather local knowledge Communities use the tool for free to raise their voice and join the planning of change.
  • 14. Business Roadmap . Red-Hook, BK Demo: AR Community-led planning 2018 July 2020 April 2021 Q3+Q4 2021 May 2019 2022 Schmidt Futures EIR Program inCitu Mobile App v1: MSG Pilot // CB5, Midtown Manhattan Product v2 (mobile+dashboard); 1-2 pilots; Tech team Full Product: engagement+data; 5 subscribed customers; Product team; Data team
  • 15. $45 Billion 0.4% of it on Planning > $45 Billion 0.4% of it on Planning > Total Addressable Market . $11.4 Trillion Spent on construction annually worldwide $11.4 Trillion Spent on construction annually worldwide
  • 16. 2020-22 May 2019 2023 BK US Communities 1 10+ Developers + Communities City Government Adoption 100+ Time Users Adoption In the US alone there are 755 municipalities with at least 50,000 residents Source: UN Data, 2016 Serviceable Addressable Market .
  • 18. Cities are ready for AR • IDEA New Rochelle (Bloomberg Winning City 2018) • US Ignite + FB AR challenge (2020) COVID, Climate Change: • We cannot allow our cities to stagnate or make wrong predictions anymore • Expected significant increase in development activity as cities are recovering from COVID Why Now ? The technology is here • Outdoors AR • 5G • LIDAR • GIS accuracy AR is a growing Market: • The current value of the AR market is $3.5 billion, projected to be worth over $18 billion in 2023. • In 2020, there are 1 billion augmented reality users. By 2022, there should be around 3.5 billion AR users • AR is shifting more to industrial use.
  • 19. Team . Entrepreneur-In-Residence, Schmidt Futures (2020-2022) Architect (TAU 2013) + Urban Data Scientist (NYU CUSP 2018); Alexandros Washburn, Co-founding Senior Advisor Dana Chermesh-Reshef Principal, DRAW Brooklyn NYC’s Chief Urban Designer (2007-2014); Founder and CEO
  • 20. Thank you inCitu.us | dana@incitu.us
  • 22. How to shorten planning cycles? Engage + Analyze EARLY == Reduce TIME + RISK
  • 23. 30 yr2 DEV DESIGN yr1 yr3 yr4 PAS ULURP PRE CERTIFICATE fixed: 8 months approx: 6 months yr5 RWCDS approx: 4 months approx: 2 months approx: 20 months Community Engagement Environmental Assessment City Planning Informational Meeting REZONING APPROVED highest risk NYC Planning Timeline . legal requirement >> >>
  • 24. 31 yr2 DEV DESIGN yr1 yr3 yr4 PAS ULURP PRE CERTIFICATE fixed: 8 months approx: 6 months yr5 RWCDS approx: 4 months approx: 2 months approx: 20 months Community Engagement Environmental Assessment City Planning Informational Meeting REZONING APPROVED highest risk NYC Planning Timeline . legal requirement >> >>
  • 25. COMMUNITY ENGAGEMENT; REAL-TIME ENVIRONMENTAL ASESSMENT 32 yr2 DEV DESIGN ~40 MONTHS; $2M yr1 yr3 yr4 PAS PRE CERTIFICATE approx: 6 months yr5 RWCDS approx: 4 months approx: 2 months approx: 20 months Community Engagement Environmental Assessment ULURP fixed: 8 months REZONING APPROVED NYC Planning Timeline .
  • 26. 33 yr2 DEV DESIGN ~25 MONTHS yr1 yr3 yr4 ULURP PRE CERTIFICATE fixed: 8 months approx: 6 months yr5 RWCDS approx: 1 month approx: 2 months approx: 8 months PAS REZONING APPROVED REZONING APPROVED Community Engagement NYC Planning Timeline .
  • 27. DEV DESIGN ULURP PRE CERTIFICATE fixed: 8 months approx: 6 months RWCDS approx: 1 month approx: 2 months approx: 8 months PAS 34 yr2 15 MONTHS yr1 yr3 yr4 yr5 REZONING APPROVED SAVING $50K A MONTH == $750K SAVED TO EVERY REZONING REZONING APPROVED NYC Planning Timeline .
  • 28. Today’s planning information is inaccessible Regulations; Documentation; Milestones; Participation
  • 29. Took me 5 clicks to get here 6 clicks