How consumers use technology and the impacts on their lives
Power of LinkedIn
1.
2. About Me
• Image
• Who I am, what I do
• Explain my goal and why leveraging social
media channels like LinkedIn is important
FROM GEORGIA
STARTED OUT IN PUBLIC RELATIONS
SOCIAL CHANNELS HAVE BOOSTED MY
CAREER
LINKEDIN HAS OPENED DOORS
3. OPTIMIZED PROFILE MAKES IT EASIER TO BE
FOUND
CUSTOMIZED PROFILE URL MAKES IT EASY TO
SHARE MY PROFILE WITH NEW PEOPLE
LINKEDIN GROUPS GOT ME A FULL TIME JOB
4.
5.
6. DEMONSTRATE LEADERSHIP
ACCELERATE SALES
GAIN INDUSTRY INSIGHT
ATTRACT CLIENTS
By creating a profile on LinkedIn, you are showing people
that you want to be connected. This looks good to
prospective customers and your peers.
13. 1. Custom Header Image
2. Headline
3. Profile Photo
4. Custom URL
5. Experience
6. Summary
7. Multimedia Content
By default, your current job title is your headline. You can customize
this to demonstrate your expertise and vision for your role.
14. 1. Custom Header Image
2. Headline
3. Profile Photo
4. Custom URL
5. Experience
6. Summary
7. Multimedia Content
Select a friendly, inviting and fun image that represents who you
are. Keep it professional!
15. 1. Custom Header Image
2. Headline
3. Profile Photo
4. Custom URL
5. Experience
6. Summary
7. Multimedia Content
Customize your LinkedIn profile. It helps you stand out and makes it easier
for others to find you!
17. 1. Custom Header Image
2. Headline
3. Profile Photo
4. Custom URL
5. Experience
6. Summary
7. Multimedia ContentUse this area to create a personal note that shares your vision for your role
or company.
18. 1. Custom Header Image
2. Headline
3. Profile Photo
4. Custom URL
5. Experience
6. Summary
7. Multimedia Content
Add presentations, writing samples and projects to your LinkedIn profile to
show off things that you have done.
22. WIIFM
FOLLOW COMPANIES
CONTRIBUTE TO GROUPS
LINKEDIN PULSE
Find people who need what you do! Read their profile summary, see
what they are posting in groups. Give them what they want!
23. WIIFM
FOLLOW COMPANIES
CONTRIBUTE TO GROUPS
LINKEDIN PULSE
Use LinkedIn to search for companies that you are interested in. Follow
their updates, find the right decision makers, connect and make things
happen!
24. WIIFM
FOLLOW COMPANIES
CONTRIBUTE TO GROUPS
LINKEDIN PULSE
Join groups that your potential clients are members of. Join groups
where you can contribute information to others and build connections.
25. WIIFM
FOLLOW COMPANIES
CONTRIBUTE TO GROUPS
LINKEDIN PULSE
Use LinkedIn pulse to engage with content posted by other LinkedIn
users and Influencers. When you engage by sharing, liking and
commenting, it shows other LinkedIn users that you are a thought
leader.
Title options. I’m not sure which works best, can we discuss?
Use an image of my about.me page? With all of the social buttons, then talk about how the focus today is on leveraging LinkedIn.
Use an image of my about.me page? With all of the social buttons, then talk about how the focus today is on leveraging LinkedIn.
Do you think it’s worth it to talk about these sections? Let me know. Add information to your profile that will help you attract potential clients, talent to your company and will generate a conversation.