4. Purpose for Company Facebook Page
•Providing information
•Direct access to end users
and addressing their
comments and issues
•Gaining online presence
as a brand
•Reaching our target
market and raising
awareness of our products
5. Vision – How we plan to achieve this
•Creating page
•Training and assigning
administrators, educating (learning
new tactics and ways to improve)
•Sending daily posts with information
from office or tradeshow show, live
time
•Offering facebook business cards at
shows and installations
•Facebook icons on email
advertisements, microsites, and the
main Topcon website
•Facebook advertisements to our
target market using facebook
•Linking page to Twitter (90 people
following us) Linked in and Youtube
7. Implementation-What we need to do
•Indentify content we will need to
include and how often
•Train administrators to produce
cohesive messages
•Discuss tracking and follow up,
email notifications
•Business cards, distribute them,
find other ways to spread the
word about our social media
•Educate ourselves and learn
more about social media
marketing
•Expand through subpages,
linking to youtube, twitter
8. Procedure-How to post on Topcon’s
facebook page
1. Go to facebook.com and login as
username: TMSsocial@topcon.com
password:ingnap64
2. Type in Topcon Medical in the search
bar at the top then click on the Topcon
Medical page
3. You will see Share: status, photo, link
etc (shown in photo on the right)
4. For example, you click on photo,
upload the photo you choose from your
computer, and below it will say “say
something about this photo” you post
your comment or photo description.
5. Press share, and your post will go live.
6. If you want to delete a post, you will
find an X on the upper right hand
corner of the post and by clicking you
will have the option to delete that post