Ever heard the phrase "Your success works against you."? Successful #executives need to be ready not for stability, but for #disruption because, over time, every business model fails eventually, due to the change of conditions, evolution, progress according to Greg Satell (Bestselling Author of Cascades and Mapping Innovation). Here's how you can help your executives move from exploitation to exploration, through Problem Framing.

1. How to help Executives
MAKE
RISKY
DECISIONS
Like if helpful

2. Remember Kodak?
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For 40 years, you couldn’t walk
through Times Square without
admiring the Kodak Coloramas.
These 18x60 foot photographs
showcased the “Kodak moments”
series.

3. Kodak filled for
bankruptcy
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Once one of the most richest
companies in the world, Kodak
filed for bankruptcy protection in
2012.

4. Kodak’s downfall
wasn’t about
technology
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Kodak invented the first digital
camera in 1975.

5. It was about
overconfidence
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Kodak was so blinded by its success
that it completely missed the rise of
digital technologies.
Their executives missed the
disruption caused by smart phones
cameras.

6. - 5 -
Overconfidence
= cognitive error
= the unwarranted faith in
your own intuitive
reasoning, judgements
and/or cognitive abilities.

7. Challenge their beliefs by reflecting
on their own mistakes and
shortcomings
Bring in the research (have them
look at facts & data)
Create a space for healthy debates
and constructive criticism
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How can you help
executives avoid the
overconfidence bias?
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8. Create this Goldilocks
Zone of confidence where
rational beliefs about
themselves meet reality.
At DSA we do this together
with executives through
Problem Framing.
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9. Follow us on LinkedIn
@ The Design Sprint Group
Join the official Berlin & London GOOGLE
Want to learn
more about
Problem Framing?
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