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Make Money with Affiliate Marketing - A Guide For New Affiliates

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Make Money with Affiliate Marketing - A Guide For New Affiliates

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Learn about the basics of Affiliate Marketing and the strategies you can use to start making money as an affiliate today.

Learn about the basics of Affiliate Marketing and the strategies you can use to start making money as an affiliate today.

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Make Money with Affiliate Marketing - A Guide For New Affiliates

  1. 1. No Matter How SMALL or LARGE Your Audience.
  2. 2. Danay Escanaverino •CEO LunaSol Media • 25+ Years in Digital Marketing • Mom to 2 Boys, 1 GB & 2 Dogs • Love dad jokes • Hate fluff
  3. 3. Jackie Paz • Dir. Of Affiliate Marketing • 15+ Years in Affiliate Marketing • Mom to a surly teen & a sassy 7-year-old • Can’t Watch horror movies • Love Edgar Allan Poe Poems
  4. 4. Goals • Strategy for earning MONEY no matter the size of your audience. • What is Affiliate Marketing • Types of Affiliates • Payment Models • Types of Campaigns • Ideas and tips for promoting campaigns.
  5. 5. What is Affiliate Marketing? Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
  6. 6. Four Key Players Participant Also Known As Function Advertiser Retailer/Merchant/Brand Owns products or services being promoted Network Platform Owns platform and service for affiliates to find Advertisers to promote. Also handles payments and support. Affiliate Publisher Owns or buys traffic & audience to promote Advertiser campaigns/products. Customer Buyer Person who purchases products promoted by affiliate.
  7. 7. Types of Affiliates Affiliates are ANYONE who has an audience or can find an audience to promote to. Podcasts YouTube/ Vimeo Facebook Instagram Twitter TikTok Apps Coupons Email/ Newsletters Blogs PPC Media Buyer
  8. 8. Calls, Clicks, Leads & Sales (Affiliate Offers) Pay Per Click (PPC) Cost Per Sale/Acquisition (CPA) Pay Per Lead (CPL) Pay Per Call (PPCALL)
  9. 9. Pay Per Click •Advertisers pay for every click to send to their sites. •Like AdSense, but pays MORE. •No need to worry about sales or conversions. •Vertical Focused = More Conversions
  10. 10. Monetize your ThankYou Page with CPC
  11. 11. Higher Education • Pays $1-5 per click. • Promotes higher education. • Multiple placement opportunities • Vertical based campaign allows for multiple conversions from the same audience.
  12. 12. Pay Per Lead • Advertisers pay for every lead you send to their sites. • No more giving away leads for FREE. • No need to worry about sales or conversions. • High conversion rates 10% to 50% • Tons of offers = variety
  13. 13. Pay Per Call Marketing • Advertisers pay A LOT of money for a simple phone call. • Many buy ad space on radio, podcasts, tv & YouTube for a large discount.
  14. 14. XYZ Alarm Company • Pays $50 per 2 minute phone call. • Generic campaign • Works with most audiences. • Only 1 of your listeners needs to call for you to earn $50! • Product most people want or need.
  15. 15. Elements of a Pay Per Call Campaign • Phone Number • Payout • Call Duration • Script • Age Filter • Location Filter • Days/Times
  16. 16. Let’s do some more math
  17. 17. Why do they pay so much money?
  18. 18. Alarms • Alarm service is worth thousands over the course of a customer’s lifetime. • 10 X $50 = $500 • $50 for a call is perfectly reasonable.
  19. 19. Rehab • Rehab charges insurance $10,000 to $30,000 • Pay $150 per call • 50 CALLS X $150 = $7,500 COST • Profit is still in the thousands.
  20. 20. Lots of Choices • Legal • Travel • Cable • Home Services • Author • Publishing • Cell Service • Windows • Satellite • Pool Service • Adoption • Taxes • Gutters • Car Donation • Insurance • Lawn • Rehab • Debt • Horoscope
  21. 21. How many ways can I implement ads? Within podcast Email newsletter Social Media Posts Show notes Thankyou Page
  22. 22. Affiliate Products (CPA) $49 Product 50% Commission 2% Conversion Rate Half of your listeners visited 1 Purchase You made $25
  23. 23. Youtuber Teaches about photography.
  24. 24. How does he promote? Includes affiliate links to all of the products he mentions in his videos.
  25. 25. FTC Disclosure – In Show Be upfront and use clear statements. • “Hey guys, this is an ad for [Brand Name]” • “Thanks to [Brand Name] we are able to make this podcast” • “Here’s a quick message from our affiliate partner [Brand Name] . Examples
  26. 26. Upsell in your business Add to your current product offerings. Example: Branding coaches can include it as an upsell or as part of their programs since this is a great way to build a personal brand. Feature articles are great for establishing a brand, gaining recognition and SEO. Being a member is also a great talking point.
  27. 27. Youtube Create a how-to video on any topic where you can add the LIB Membership Offer as a resource. • Branding 101 • How to Grow Your Personal Brand • 10 Tips on Becoming a Thought Leader • How to enter the Latina professional market.
  28. 28. Social Video The YouTube strategy can be replicated on all social platforms that offer both live video and regular video. • Instagram Live • Instagram TV • Facebook Live • Facebook Video • Vimeo • TikTok • Twitch • Wistia • Dailymotion
  29. 29. Review Site You can run a review blog that talks about different membership programs and promote LIB.
  30. 30. LinkedIn 1. Make connections with other Latina professionals and cultivate the relationship. 2. When you have established that relationship, you can invite her to your email list or to connect off LinkedIn. 3. Send her a link to your post about LIB.
  31. 31. Answer Questions 1. Search for a specific topic or question on google, YouTube or Q&A sites like Quora.com 2. Start to answer 3. Include a link to your blog post, YouTube video or other content that expands on the answer AND promotes the offer.
  32. 32. Email Signatures 1. Connect with people on any social platform. 2. Invite to connect off platform. 3. Send a quick message with LIB in your signature or as a PS.
  33. 33. Facebook Hacks 1. Change profile image constantly. (shows up in contacts’ feeds) 2. Interact with all likes & comments. 3. Repeat with background image (same effect)
  34. 34. Create Resource List 1. Create a dedicated page on your site. 2. Recommend your favorite products or services. 3. Include a link to each one.
  35. 35. Use Gated Content 1. Offer something FREE that users will want. 2. Ask for their email before they can access it. 3. Email them weekly with promotions.
  36. 36. Build Your List Email is still the #1 traffic source on the internet. Build your list by capturing emails from EVERY POSSIBLE SOURCE. • Webinars • Facebook tab • Popup Forms • Surveys and Quizzes • Giveaways and Contests • Content Upgrades
  37. 37. FTC Disclosure – Show Notes & Social • Disclose relationship clearly in show notes. • Place as close to the product/brand link as possible. • Use #AD or #SPONSORED in all social
  38. 38. Be Creative & Earn $$$!
  39. 39. Next Steps Sign up for Affiliate Network Get approval Find offers Apply Get promotional materials Get tracking links Publish Campaign Reporting
  40. 40. Let’s Connect! •danay@lunasolmedia.com •Mira.Click •Instagram @danay.e •Send me your favorite dad joke!
  41. 41. Know your numbers Are the same 100 people listening to your episode daily?
  42. 42. Monetize with Sponsors Lots of research to find the right partners. Charge $500 for a month What does the sponsor get for $500? Can buy 16,600 downloads for $500. Marketing budget needs results.

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