N_Media Kit 2016 (1)

SOMA Magazine 888 O’Farrell Street, Suite 103, San Francisco CA 94109 www.somamagazine.com t 415.777.4585 f 415.777.2126
2016 Media Kit

2016 Media Kit
SOMA MAGAZINE
Originally an ancient Indo-Persian word invoking ecstasy, the ancient Greeks and Romans later used Soma to refer to the
body. Aldous Huxley described it as a holiday from the ordinary, but currently it is the name of one of the longest-running
arts, culture and fashion publications in the country.
After spearheading a renaissance of bars, clubs and galleries in San Francisco’s South of Market district, and coining the
term SOMA (South of Market Street), Ali Ghanbarian was inspired to launch a magazine by that namesake with the goal
of providing a venue for a blossoming creative community over 25 years ago. Soon, the country took notice, and an eager
audience well beyond San Francisco city limits quickly embraced SOMA Magazine, boasting distribution in New York, LA,
Miami, Tokyo, London, Montreal and Paris.
Today the publication finds itself at the forefront of possibilities in the world of fashion, art, music, film and design. SOMA
Magazine continues to launch publishing industry careers of countless editors, photographers, art directors, stylists and
designers, and also continues to serve as an inspirational guide to many creative professionals as a lifestyle guide for the
hip, urban, young adult.
MISSION STATEMENT
We celebrate the avant-garde, and provide a platform for the groundbreaking. SOMA Magazine explores the contemporary
landscape through sharp insight and award-winning design while covering art, fashion, design, music and film. Since our
first issue over two decades ago, SOMA continues to introduce readers to the brightest up-and-coming talents, and is the
preeminent trend-setting forecaster with all others following suit. Inside our pages you will find a vigorous mix of art, style,
journalism and design.
Embracing savvy irreverence and the tastefully transgressive, SOMA is committed to a unified narrative. Each month
SOMA focuses on a single topic that engages and provokes our readers: Obsession, Street Culture, Design, People and
Holiday. Our annual Film, Fashion, Music and Travel issues transcend the mundane and take on these perennial topics
with sophistication and wit. As effortlessly sophisticated urbanites, our readers do not look to SOMA for the latest trend,
because they themselves are already setting it. They look for the style, design and copy they do not encounter in any other
publication. Described as “a wonderful diversion for my brain and senses,” by one reader, SOMA sets itself apart from the
mainstream by being a beacon of inspiration for all other publications.
Known for strong support of the artistic community, SOMA is credited with launching the careers of hundreds of talented
young people, who have since reached the pinnacle of their fields all over the world. SOMA alumni continue to fill the
ranks of the international creative market as renowned filmmakers, writers, photographers, musicians, fashion designers
and models. The trends that the publication continues to inspire through its unique creative vision are a testament to the
cutting edge SOMA flair, and creative vision.

2016 Media Kit
EDITORIAL CONTENTS
White Noise
Favorite new discoveries: boutiques, events, emerging artists.
Street Pulse
We take to the streets to discover innovators of personal style.
Word Play
The brightest emerging and celebrated literary talents.
Dispatch
SOMA sends writers to unexpected cultural fountainheads.
About Place
Unique architectural environments and their creators.
Personal Grooming
New ways to satisfy that narcissistic craving.
Style & Usage
A clever and timely analysis of current trends.
Hand Signals
Profiles of the brightest creative minds and blind readings of their palms. Past Hand Signals include:
Marc Jacobs, Errol Morris, Philippe Starck, Jean Paul Gaultier and Kim Gordon.
Last Word
Personal musings from creative minds to wrap up the issue. Recent Last Words include: Isabella Blow,
Pico Iyer and Larry Flynt.
Features
Innovative journalism, provocative editorials and stunning visuals earmark SOMA as the trendsetter
amongst magazines on the rack today.
Images & Fashion
Cutting edge fashion, introducing talented new photographers, designers and models, and
reinventing established ones.
Film
Emerging films stars, screenwriters and directors. Chloë Sevigny, Adrien Brody, Maggie Cheung and
Vincent Gallo have all graced SOMA’s cover, and directors Wong Kar-wai, Fernando Meirelles and
Christine Jeffs have all recently been featured.
Music Features
In-depth portraits of the ever-changing musical landscape.
Urbanite
Extensive coverage of the best in wining and dining—SOMA seeks out the most fabulous restaurants,
bars, lounges and hotels in cities across the globe.

2016 Media Kit
WHO IS THE SOMA READER?
SOMA maintains an honest and strong bond with the urban creative community that is our core demographic.
SOMA readers encompass up-and-coming young filmmakers, photographers, creative directors, designers,
artists, cutting-edge fashion designers and tech devotees, all of whom are very active in fitness, shopping, and many
other social pursuits.
SOMA readers are trendsetters who thrive in urban settings. They go out at least 5 or 6 nights a week to the best restaurants,
lounges and bars, exploring and participating in the best of urban living.
They are environmentally and socially conscious, motivated, and lead active lifestyles. SOMA readers have the talent and
the intelligence to want to buy the products we feature. They know exactly what is hot, hip, cool and “now.” The typical
SOMA reader sets the tone, and trend and everyone follows. Artists are like pest control—they clean up and the yuppies
follow! Everything a SOMA reader does, from dining to fashion, from art to technology, makes a statement about their
individuality and identity. They are not typical.
READER SURVEY
Leisure
92% of SOMA readers consume alcohol
62% Vodka
30% Scotch
30% Gin
20% Rum
30% Tequila
30% Champagne
40% Imported beer
42% Wine
52% of readers spend over $4,800/year on travel
32% of readers visit art galleries/museums
at least once a month
64% of readers belong to gyms
The average reader goes out 16 nights a month (restaurants:
12 nights; bars and nightclubs: 12 nights; movies: 6 nights)
Consumer
52% of readers spend over $5,600/year on clothing
12% of readers spend over $8,800/year on clothing
The average female reader spends $180/month
on cosmetics
The average reader spends $2,200/year on furnishings
The average reader spends
$2,400/year on home electronics
84% of SOMA readers own a personal computer
90% of them have access to the Internet
The average reader spends $195/month on music:
$120/month on recorded music
$75/month on live concerts
2009 Subscriber Study

2016 Media Kit
DEMOGRAPHICS
Dual Audience Female/Male 52/48%
Age
Median................................................... 27.............................................................
................................................................. 18–24...............................................32%
................................................................. 25–34...............................................60%
................................................................. 35–44..................................................8%
Affluence
Median................................................... $72,500..................................................
................................................................. $48,000+.........................................74%
................................................................. $55,000+.........................................43%
................................................................. $65,000+.........................................38%
Education............................................. Attended College.........................82%
................................................................. Post-Graduate Degree...............24%
Occupation.......................................... Professional...................................40%
................................................................. Managerial.....................................30%
................................................................. High-tech........................................25%
................................................................. Others.................................................5%
Readers-Per-Copy......................................................................................... 4.5

2016 Media Kit
DEADLINES
ADVERTISING RATES
Four Color 1x 4x 6x 10x
Full Page.............................................$9,500....................$9,200.................... $9,100...................$8,700
1/2 Page Vertical.............................$6,250....................$6,100.................... $6,000...................$5,700
1/2 Page Horizontal........................$6,250....................$6,100.................... $6,000...................$5,700
1/3 Page Vertical.............................$5,500....................$5,300.................... $5,200...................$5,000

Special Pages & Spreads 1x 4x 6x 10x
Cover 3...............................................$10,800..................$10,500.................... $9,900...................$9,700
Cover 4...............................................$15,400..................$15,000..................$14,000.................$13,000
Cover 2 Spread................................$21,475..................$19,900..................$18,500.................$18,000
Cover 2 Gatefold.............................$37,750..................$35,500..................$32,000.................$31,000
2 Page Spread.................................$17,500..................$17,000..................$16,500.................$16,000
1/2 Page Spread..............................$9,350....................$9,200.................... $9,000...................$8,600
10% premium for first 10% of magazine. 10% bleed charge for spreads and full pages—not commissionable to agencies.
$1,000 over rates above for specialty ink (PMS). Specialty units and inserts must be discussed.
SOMA magazine has final approval on all advertising. The advertiser and/or advertising agency resumes responsibility for
the content of the printed advertisement and agrees to indemnify and protect the publisher against any claims arising from
the advertisement.
Issue Close Materials On-sale
March/April...............................02/10.....................02/20..................... 03/15
May/June...................................04/10.....................04/20..................... 05/15
July/August...............................06/10.....................06/20..................... 07/15
September/October...............08/10.....................08/20..................... 09/15
November/December............10/10.....................10/20..................... 11/15
January/February..................12/10.....................12/20..................... 01/15

2016 Media Kit
Trim Size
8.375" Width X 10.875" Height
Non-bleed Unit Sizes
Two Page Spread....................................... 16.25"W............10.375"H
Full Page....................................................... 7.875"W............10.375"H
Half Page (Vertical)................................... 3.875"W..............9.625"H
Half Page (Horizontal)............................. 6.875"W..............4.625"H
Third Page (Vertical)................................. 2.125"W............10.375"H
Full-Bleed Unit Sizes
Two Page Spread............................................. 17"W............11.125"H
Full Page....................................................... 8.625"W............11.125"H
Half Page (Vertical)................................... 4.625"W............11.125"H
Half Page (Horizontal)............................. 8.625"W...................5.5"H
Third Page (Vertical)..........................................3"W............11.125"H
Bleed of .125" Required
Include .125" Safety for gutter
Live matter which is not intended to bleed must be kept .125"
from Trim.
Online Banner Sizes
Rectangle.............................180x150, 240x400, 300x250, 336x280
Popup..........................................................................250x250, 500x500
Transitional...................................................................................336x280
Banner.............................................................................................468x60
Questions?
Further questions can be addressed to the SOMA Advertising
Production Coordinator at 415.777.4585
MECHANICAL SPECIFICATIONS
The following advertising materials specifications facilitate quality control of magazine printing on high-speed web presses.
AllrequirementsarebasedonSpecificationsforWebOffsetPublications(SWOP).Alladsmustbefour-color(CMYK)process.
If a PMS color is desired, special arrangements must be made and additional specifications provided before submitting ad
materials. Specify matched colors from the PMS series, including the 800 series metallic and fluorescent inks. Anticipate a 24
percent dot gain, +/-4%, as measured in the 50 percent target. 150-line screen and prepare material accordingly. Total four-
color dot density should not exceed 280% with no more than one color being solid. Maximum density for any one color should
not exceed 85%; a required value over 85% should be made solid. Total two-color dot density in any area: 170%, with no more
than one solid.
DIGITAL SPECIFICATIONS
SOMA is a Computer to Plate (CTP) environment. SOMA accepts Quark, InDesign and Illustrator documents supplied on
Macintosh-formatted media. Properly created PDF (CMYK, 300dpi, all fonts included, etc.) and TIFF (2400dpi) advanced
file formats accepted. Photoshop files are acceptable for images only. A high-quality digital proof that meets SWOP
specifications (e.g. Kodak Approval, Fuji Proof or other matchprint-equivalent proof) must accompany the disk—color
printer output is not acceptable for color match. COLOR match attempts are not guaranteed when a substandard proof is
provided. For full-page ads, if a SWOP-standard proof is not supplied, SOMA will produce one at a cost to the advertiser for
$100.00. All ads must be sized exactly or charges may apply. If the document cannot be readily opened, or its components
are substandard, the disk will be returned.
FILM SPECIFICATIONS
Supplied film will be copydot scanned for CTP output. If film must be supplied, please adhere to the following film
specifications. Digital Files Preferred. For film, supply right-reading composed lithographic negatives (emulsion down).
All ads require 133-150-line screen. Fractional ads must meet the specified dimensions exactly or charges will apply.
Provide an off-press proof (matchprint) manufactured from the supplied film and according to SWOP standards, process
on publication-grade stock. Progressive proofs are not preferred. If SWOP standard proofs are not supplied, Publisher
reserves the right to have them made at the advertiser’s expense.

2016 Media Kit
EDITORIAL CALENDAR
March/April spring fashion Issue
SOMAcastsitseyeonthebestinpioneeringfashionsthroughextensivecoverageofthemostup-and-comingphotographers,
fashion designers and everything fashion–related throughout the world. Featuring 30-40 pages of stunning photography,
this issue showcases everything from haute couture to urban digs to the latest in accessorizing.
May/June people Issue
Who are tomorrow’s tastemakers and why? SOMA uncovers the eccentric personas of the underground and revisits
vibrant icons in art, music, design and culture. We also expand the idea of Street Pulse into all aspects of the magazine.
It’s the People Issue, and we deliver an issue guided by our readers.
July/August music/FIlm Issue
Our yearly Music/Film Issue returns to showcase the independent, daring, imported, idolized and downright unheard of.
SOMA uncovers and rediscovers amazing music-makers and explores the intermingling worlds of fashion, music and film.
September/October fall fashion Issue
From feminism to femininity, politics to hairstyles, careers to couture; 30+ pages of the best fall fashion, including in-depth
coverage of the couture shows in Paris and the RTW shows in New York. Interviews with the best designers, young and old.
November/December OBSESSION Issue
SOMA explores all types of obsession—in film, fashion, literature, religion, music and art. Who and what possess the divine
power to addict, mesmerize and enrapture, and why?
January/February DESIGN Issue
For the holiday season, SOMA explores the most unique designers from fashion to interior design and architecture to ring
in the new year. New faces and talents are discovered to mirror the new beginnings that are associated with the holidays.

2016 Media Kit
Absolut Vodka
Adidas
Adobe
Airwalk
American Eagle
American Rag Cie
Apple
Amnesty International
Architectura
Argent Hotel
Armani Exchange
Astralwerks
Audyssey
Bailey’s
Bally
BBC America
Bebe
Benetton
Bacardi Limon
BMW
Bohemia Beer
Bombay Sapphire
Bulo Shoes
BV Wine
Camel
Campari
Cartier
Chanel
Chase
Chaya
Clover Canyon
Converse Shoes
Courvoisier
Daniel Mink
Dewars
Diesel
Dior
Disaronno
Domaine St. George
Don Julio
Elektra Records
Epitaph
Evian
Eyez 2.0
FREQUENT ADVERTISERS
W E L C O M E
T O T H E
NEIGHBOR
H O O D
L I S T E N + T A L K + L I V E
T H E SOUTH OF MA RKE T EDITION AUDIO DOCK FRO M AUDYSSE Y
H E A R M O R E A T A U D Y S S E Y . C O M / S O U T H O F M A R K E T
Audyssey
Condensed. But missing nothing. Introducing the all-new 1 Series. Pure BMW. We set that precedent in 1968 with the
2002 sports sedan; today we are renewing the vows. The perfect marriage of design and
engineering. The perfect blend of form and function. The 1. Our rear-wheel-drive
steel and alloy street rocket with near 50/50 weight distribution and 300 horses.
It’s BMW distilled yet not reduced. It’s pure BMW.
©2008 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks. *Base MSRP for 128i Coupe. Includes destination and handling. Model as shown: 135i Coupe — $36,150
(includes destination, handling and metallic paint). Prices do not include tax, title, license, registration or additional options.
BMW Soma (April 08) Jay Russell
BMWCOR8022 16.75 x 10.875 David Fawcett
Coupe - Condensed 16.25 x 10.375 Lani DeGuire
400B 17 x 11.125 Becky Carrel
102265_BMWCOR8022_Sma_400B 1 2/28/08 6:50:32 PM
BMW
G-Star
Benetton
10.875 in
SM_DIESEL_Girl_Within_16.75x10.875.pdf
Trim: 16.75 x 10.875in
Safety: 16.5 x 10.375in
Bleed: 17 x 11.125in
PUB: Soma
Issue:
Resized by: Justin Hawkins
10.375 in
16.75in
16.5in
16.75in
16.5in
PEETKEGLER
ART DIRECTION & DESIGN
17 SE 3rd AVE., SUITE 501
PORTLAND, OR 97214
OFFICE: 503.232.7232
MOBILE: 503.939.1100
WEB: PEETKEGLER.COM
10.875 in
10.375 in
For more information call Diesel U.S.A. 1.877.433.4373 www.diesel.com
Diesel
Dior
Apple Iphone 6 Cartier

2016 Media Kit
Trim: 10.875"
Safety: .25"
Trim: 10.875"
Safety: .25"
Trim:16.75"
Safety:.25"
Trim:16.75"
Safety:.25"
JOB LEVCORM10019
TITLE Boyfriend Campaign
CLIENT Levi’s
FILE LEVCORM10019_bf_soma_sp
OFFICE USA–Portland
ECD Susan Hoffman/Mark Fitzloff
CD Danielle Flagg/Tyler Whisnand
AD Azsa West
CW Sheena Brady
SA Ken Berg
SM Lis Moran
PM Jane Monaghan
AE Jessie Young
AB Natalie Flemming
PHOTO Sesse Lind
ILLUS Steven Denekas
DESIGN Steven Denekas
COLOR Kyle Pero/Amy Corcoran
PUB SOMA
ISSUE July
BLEED 17 x 11.125"
TRIM 16.75 x 10.875"
SAFETY 0.25" each side
GUTTER 0.25" each side
USAGE All print mediums to include Trade and Consumer Advertising, Newspaper, Retail, Industrial, Outdoor, Point-of-Purchase displays and materials, Direct-mail, Collateral (Brochures), Electronic Media (Internet);
and other miscellaneous uses including Textbook requests/Publications/In-House Materials. All use is for 1 year in the Territories of North America, South American and the Caribbean.
Gutter
.25"
.25"
TRACKING NUMBER tbd
Levi's
47872_A1_C1-1
08/06/10
KAT
KAT
Kate Spade
Job #: ADV092649C
File Name: ADV092649C_COMBO_SpreadAd_SOMA.indd Trim: 16.75” x 10.875” Bleed: 17” x 11.125” Safety: 16.5” x 10.625”
Fonts: Berthold Akzidenz Grotesk
(Bold Condensed), Helvetica (Light
Condensed), Interstate (BoldCon-
densed), Akzidenz Grotesk (Bold)
Images: DEXTER4_KA01B_Ver-
tical_MoreEXTEND_4C_300.tif
(CMYK; 434 ppi; 69%), CALI3_KA01_
Vertical_4C_300.tif (CMYK; 333
ppi; 90.01%), SHO_Tag_KO.eps,
TV_MA_KO.eps, DEXTER4_TT01_
Red_0_100_100_20.eps, CALI3_TT_
DS_Yellow_6_0_100_0.ai (136.56%)
MECHANICAL SIGN-OFF:
Please sign after reviewing this round
TITLE INITIALS DATE
Studio
Proofreader
Designer
Writer
Production
Account
Partner
Legal
Red Group Contact Info: Director of Production 212-708-3270
Project Name: CALI3/DEXTER4 COMBO_SpreadAd SOMA Proof: 2
B E L O W D O E S N O T P R I N T
Inks:
Cyan, Magenta, Yellow,
Black
Pub/Issue Date(s):
SOMA OCT
None None
None None
None None
None None
None None
Studio Artist: Debbie Tobias
Tra�c: Kathy Mooney
Station Name: x-Tobias, Debbie
Last Save: 9-28-2009 1:07 PM
Last Print: 9-28-2009 12:39 PM
Line Screen: None
Gutter: None
Job Status: Mechanical
Printed @: 75%
PDF Comp.: None
SUNDAY
BACK-TO-BACK
SEASON
PREMIERES
ORORO DEDEDEERRRR SHSHSHHOOWOWOWOWTITITITT MEMEMEMEM NNNNOWOWOWW FFOROR $$7.7.9999 OORR LLLELESSS PERR MMONTH
FOFOFOFORRRRR AAAA LILILILIMIMIMIM TETETEDD TITIMEME** 11-8-8000 -SHOOWTTIMIMEE
ORORR GGO TO SHOH .CCOMM
*Limited time offer ends 10/12/09. Offer good for new subscribers in participating systems only. Discounted service offer will be $7.99 per month or less, for a period of at least 2 months. Call your service provider for details. After the promotional
period, standard rates apply. Other restrictions may apply. May not be combined with any other Showtime rebate or promotion. ©2009 Showtime Networks Inc. All rights reserved. SHOWTIME and related marks are trademarks of Showtime Networks Inc.
SEPT 27
World’s Most
Killer Dad
9PMET
PT
Meet Professor Hank Moody.
He’s easy.
10PMET
PT
S:16.5”
S:10.625”
T:16.75”
T:10.875”
B:17”
B:11.125”
F:8.375”
FS:8”
F:8.375”
FS:8”
Showtime
Lexus
Sisley
Marc Jacobs
CODE: STO-10-5 (Hef/Twins) PUB/POST: Playboy, SOMA, 944, Red Bull PRODUCTION: Carolyn Greeley LIVE: 7” x 10”
DESCRIPTION: Would You Have... TRIM: 7.95” x 10.75”
Delivery Support: 212.237.7000 FILE: 01B-001075-02B-STO-10-5.indd SAP #: SPI.SPISTO.10020.K.011 BLEED: 8.625” x 11.25”
© 2010 Stolichnaya Russian Vodka, 40% alc./vol., distilled from grain. S.P.I. Spirits (Cyprus) Ltd., 319, 28th October str., 3105 Limassol, Cyprus.
Hugh Hefner
Magazine Magnate
Hugh Hefner
Chick Magnet
facebook.com/stoli
Stoli
THE RICHARDS GROUP JOB #: 07-0017-PTR CLIENT: Patron
TRIM: 8.375 x 10.875 LIVE: 7.875 x 10.375 BLEED: 8.625 x 11.125
COLORS/LS: 4C/133 PUB: Soma INSERTION DATE: August 2007
FOR QUESTIONS CALL: Kelley Cowles 214-891-5823
The perfect way to enjoy Patrón is responsibly.
©2007ThePatrónSpiritsCompany,LasVegas,NV.40%Alc./Vol.
some is not.
some perfection is debatable.
the after
party
the after
after party
the party
Made by hand from 100% blue agave.
The world’s #1 ultra-premium tequila.
simply perfect.
simplyperfect.com
070017PTR 8_37x10_8_Soma2.indd 1 5/21/07 3:57:41 PM
Patrón
Fabiano Vintners
Fernet Branca
Filippa K
Finlandia Vodka
Ford
Fris Vodka
G-Star
Geffen Records
Georgiou
Giorgio Armani
Guardian Records
Hugo Cassar
Interscope
Jim Beam
Johnnie Walker
Jose Cuervo
Jubilaeum
Kahlua
Kamel
Kate Spade
Kenneth Cole
Ketel One
L’Ermitage
L’Oreal
Laurent-Perrier
LEBOOK
Levi's
Lexus
Lucky Strike
Lunar Design
Maker’s Mark
Marc Jacobs
MCA
Miramax
Miss Sixty
Moet Hennessey
Moods of Norway
Motorola
Muji
Mumm Cuvee
Nike
Nomos
Oliver Peoples
Paramount

2016 Media Kit
Muji
Google
Lincoln
Bally
G-Star
Uniqlo
Clover Canyon
Apple Ipad Mini
Patron
Pearl Vodka
Playstation
Polygram Records
Presidente Brandy
PUMA
Reactor Jeans
Reebok
Resist Records
Samuel Adams
Sauza
Scharffen Berger
Scion
Scottish & Newcastle
SF, NY MOMA
Showtime
Sisley
Skyy Vodka
Smashbox Cosmetics
Smirnoff
Sony Entertainment
Stolichnaya
T-mobile
Tanqueray
Tommy Hilfiger
Tretorn
Uniqlo
USA Networks
Vidal Sassoon
Virgin Records
Voss Water
Vox Vodka
W Hotel
Warner Brothers
Winston
Xemex

N_Media Kit 2016 (1)

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