How Social Customer Service Is an important tool to guarantee your customers satisfaction

1. WHY SOCIAL CUSTOMER SERVICE IS
INDISPENSABLE FOR A MODERN
BUSINESS?
The preferred medium of customer conversation has been changing over the
years. Today, social media platforms are dominating as the preferred media
for business­customer relations and inter­customer conversations.
In order to realize the potential of social media, businesses need more
sophisticated tools and strategy.
A social CRM allows you to digitally converse and connect with your
audience through a unified platform. With customers collectively choosing
social media as a preferred conversation medium, having the right strategy
helps you achieve the following objectives.
Increasing Business­customer Engagement

2. According to gallup research, customer engagement is decided by the
customer’s emotional or psychological attachment to a brand, product, or
company. In order to achieve this objective, businesses should make it easier
for customers to reach and engage with your audience.
With social CRM, you could integrate multiple social media profiles to a
single platform. This allows you to instantly streamline conversations and
business queries to a single dashboard.
It also allows you to amplify the impact of your marketing and outreach
efforts. All of your customer conversations could be consolidated in your
concerned Facebook or Twitter profile page. This amplifies the effect of each
conversation, reaching more customers and prospects.
Harnessing the power of social media
If you cannot stop something, try to control it.
This has been always a guiding principle for social media.
Today, businesses cannot actively decide to stay away from social media
platforms. Anyways, customers are ultimately going to talk and judge your
business on social platforms.
In this situation, a social CRM presents the easiest way for businesses to
take part in social conversations. Further, businesses can impress
customers with their speed of response. This allows businesses to
balance and harness the power of social media.
Meanwhile, with customers being more easily accessible, it could also drive
your outreach efforts.

3. Collecting and Managing Customer Data
For a current business, data collection is an indispensable part of their
business strategy. It provides more understanding about audience
requirements and helps you rise above marketing noise.
Social CRM integrates multiple profiles of a single user into unified
customer account. This integration lets you collect comprehensive user
data that covers multiple profile information such as user names, age,
interests, expectations etc.
Further, you could also segment your users into multiple groups to reflect on
specific user tastes.
Combining multiple user conversations
By integrating multiple social profiles, your customers can segment
conversations through multiple platforms or channels. This process allows
re­connection through any of the multiple social profiles upon any abrupt
interruptions in client conversations.
Are you trying to integrate Social Customer Service as a part of your
business strategy?
Learn more with us @ +91­7899887755 Sales@Kapturecrm.com