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Crowdfunding : What Works
and What Doesn’t
By: Daniel Cancado
Crowdfunding Projects
• Stephanie's Masai Education Fund
• How to: Save the Rainforest - An
Adventure Documentary
Stephanie's Masai Education Fund
Stephanie's Masai Education
Fund
• “I aim to educate a Masai
community in Tanzania
about conservation and land
management to inspire them
to look after their land. By
doing so, I hope to help
them preserve their culture
and the wilderness they live
in.”
• Goal=$5,000
• Social entrepreneurship
Stephanie's Masai
Education Fund
Rewards
• We offer generous backers the
opportunity to come stay at our Masai
boma for the ultimate cultural
experience. Immerse yourself in the
fascinating Masai culture, learn about
their customs and traditions, help herd
their cattle, go on bush walks, learn
about traditional medicine, take part in
ceremonies, etc. Offer valid for backer +
1, 5 nights.
Why The Video Rocks!
She has been to the area and lived there. Knows
the problems
Multiple videos going into to detail to the specific
problems they are facing.
Very organized and easy to follow
Why it succeeded
Great video with
good information
1
Good cause to get
behind
2
Great reward
3
Reward makes you
live in the area. Helps
you understand the
reasons to help fund.
4
How to: Save the Rainforest -
An Adventure Documentary
How to: Save
the Rainforest
- An Adventure
Documentary
• Was a fund to help support a documentary of
people traveling around the Americas to save the
rain forests
• Goal= $20,000
• Only made $500
• Social entrepreneurship
How to: Save the Rainforest - An Adventure Documentary
Rewards
• Weekly Updates/Photos
• Put stickers on the car
• Associate producer credit
• Name the Forest they plant
• Each reward was given with different donation prices.
Why the video didn’t
work
• Their video was pretty weak and it was
removed from the page. I had to find it on
youtube.
• Not too much detail
• Wasn’t very organized
• Just seemed they wanted a excuse to travel
the world.
Why it didn’t succeed
• The rewards for the small
donations where too weak
• Asked for too much for
donations
• Rewards just didn’t seem
worth it
• The video was bad
• Didn’t seem to have a
personal connection to why
they are doing what they are
doing.
Sources
Pics
https://www.indiegogo.com/projects/stephanie-s-masai-education-fund-africa#/
https://www.indiegogo.com/projects/how-to-save-the-rainforest-an-adventure-documentary#/
https://www.nationalgeographic.com/environment/habitats/rain-forests/
https://www.anywhere.com/costa-rica/destinations/habitat/rain-forest
https://news.nationalgeographic.com/2016/03/160303-great-bear-rainforest-protected-photos-
british-columbia/
https://www.wanderlust.co.uk/content/8-incredible-animals-in-brazils-amazon-rainforest/
https://www.crowdfunding.com/
https://offbeatbrewery.com/2017/09/12/indiegogo/
Articles
https://www.indiegogo.com/projects/stephanie-s-masai-education-fund-africa#/
https://www.indiegogo.com/projects/how-to-save-the-rainforest-an-adventure-documentary#/

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Crowdfunding