Identify the strengths and weaknesses of your brand marketing communications, benchmarking your performance with the industry average. This audit offers a comprehensive analysis based on expert ratings, in-market customer survey feedback, and 3rd party data. The report will give you specific insights on how to improve the execution of your brand marketing communications, become more relevant for your audience and improve your marketing effectiveness overall. This audit is suitable for: - Startups, before finding investors - Startups, before launching marketing campaigns - Small companies - E-commerce websites - Medium-sized enterprises - One-person businesses The 19-page audit covers the following sections: - Brand personality - Multi-channel content - Public relations - Advertising In each section, 5 items are analyzed. In total, your report will include the evaluation of 20 key points of your marketing communications management. Each section includes the following insights: - Ratings from expert auditors - Results of in-market customer perceptions survey - Strengths and weaknesses between you and industry average - Feedback from in-market customers - Brief suggestions from expert auditors Insights are based on first-hand data collected from targeted in-customers surveys, expert opinions, and 3rd party data. Visit www.brandauditor.me for more information

1. Marketing Communications
Template

2. Thank you for choosing Brand Auditor for this marketing communication
audit. We hope that this analysis will be useful for enhancing your brand
and marketing communications, and will contribute greatly to the growth
of your company.
Daniel Diosi, founder

3. Brand personality
Section 1
Brand personality is a set of human characteristics that are attributed to
a brand name. A brand personality is something to which the consumer
can relate; an effective brand increases its brand equity by having a
consistent set of traits that a speci c consumer segment enjoys.

4. Brand
personality
Your score
2 4 6 8 10
Sophistication
Sincerity
Competence
Excitement
Reliability
9.2
7.4
7
6.4
5.2
Industry average
7.4
Your score
7.0
Overview
Neutral Positive Negative
44%
28%
28%
10
9
8
7
6
5
4
3
Sophistication Sincerity Reliability Excitement Competence
2
2 1 1
1 2 1 1
1 2 1
1 3 1
1 1 1
1
1
Item / Your score
Your score
Viewers' perceptions
Auditors' score

5. Industry average
7.4
Your score
7.0
Competitive metrics
Industry average Your score
2 4 6 8 10
Sophistication
Sincerity
Competence
Excitement
Reliability
7.5
7.3
7.3
8
6.8
9.2
7.4
7
6.4
5.2
Neutral Positive Negative
20%
24%
56%
Viewers' perceptions ofsimilarbrands
Youraudit score vs industry average scores
Difference from industry average
-25% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30%
Sophistication
Sincerity
Competence
Excitement
Reliability
26.3%
3.69%
0.38%
-19.52%
-23.71%
Strengths and weaknesses between you and industry average
Brand
personality

6. Industry average
7.4
Your score
7.0
Feedback
Item Suggestions / observations
1. Reliability Looks like another tool that will disappear in months
2. Sophistication Very well elablorated, looks sophisticated
3. Excitement Moderately exciting, this aspect should be improved
4. Sincerity Sounds and looks exaggerating
5. Competence Does not demonstrate competence
Suggestions from auditors
Feedback from viewers
Viewers' feedback % of total
1. Not bad 20%
2. I like it 20%
3. Not interesting 16%
4. Not informative 12%
5. Very poor 12%
6. Poor quality 8%
7. Looks good 8%
8. Lookgs good 4%
Grand total 100%
▼
1 - 8 / 8
< >
Not bad I like it
Not interesting
Not informative
Very poor
Poor qua…
Looks good
Lookgs good
Brand
personality

7. Multi-channel content
Section 2
Multi-channel marketing involves marketing across different platforms in
order to have a wider reach of (prospective) customers. Instead of relying
on one medium to communicate with the public, multi-channel marketing
means you are spreading out your efforts to interact with more people. In
essence, multi-channel marketing is being everywhere at once.

8. Multi-channel
content
Industry average
7.6
Overview
Your score
2 4 6 8 10
Content relevance
Content quality
Brand
differentation
Topic consistency
Communicated
values
5.4
5.4
5.2
4.6
3.4
Your score
4.8
Neutral Unattractive Attractive
36%
28%
36%
9
8
7
6
5
4
3
2
Topic consistency Content relevance Content quality Communicated v… Brand differentat…
1
1
1
1 1 2 1
2 1 1 1 1
1 1 1 1
1 1 1 2 1
1
Item / Your score
Your score
Viewers' perceptions
Auditors' score

9. Multi-channel
content
Industry average
7.6
Competitive metrics
Your score
4.8
Industry average Your score
2 4 6 8 10
Content relevance
Content quality
Brand
differentation
Topic consistency
Communicated
values
7.3
7.3
7.4
7.7
8.3
5.4
5.4
5.2
4.6
3.4
Unattractive Neutral Attractive
48%
20%
32%
Viewers' perceptions ofsimilarbrands
Youraudit score vs industry average scores
Difference from industry average
-60% -55% -50% -45% -40% -35% -30% -25% -20% -15%
Content relevance
Content quality
Brand
differentation
Topic consistency
Communicated
values
Strengths and weaknesses between you and industry average

10. Multi-channel
content
Industry average
7.6
Your score
4.8
Feedback
Item Suggestions / observations
1. Topic consistency Varying, inconsistent topics
2. Communicated values Very poor demonstration of brand values
3. Brand differentation No meaningful differentation at all
4. Content relevance Little to no relevance to it's audience
5. Content quality Extremely poorly written, horrible choice of imagery
Suggestions from auditors
Feedback from viewers
Viewers' feedback % of total
1. Inconsistent 24%
2. Not convincing 24%
3. Passable 24%
4. Dif cult to understand 12%
5. Lack of clarity 8%
6. No differentiation 8%
Grand total 100%
▼
1 - 6 / 6
< >
Inconsistent Not convincing
Passable Difficult to…
Lack of clarity
No differentiat…

11. Public relations
Section 3
Public relations is a strategic communication process that builds mutually
bene cial relationships between organizations and their publics. Public
relations can also be de ned as the practice of managing communication
between an organization and its publics.

12. Public
relations
Industry average
7.6
Overview
Your score
2 4 6 8 10
Brand image
Media mentions
Authority
endorsements
News value
Coverage
7.4
7
7
6
5.4
Your score
6.6
Neutral Unattractive Attractive
40%
28%
32%
9
8
7
6
5
3
2
News value Media mentions Coverage Brand image Authority endors…
1 1
1 1 2 1
1 3 1 3
3 1 1
1 1 1
1
1
Item / Your score
Your score
Viewers' perceptions
Auditors' score

13. Industry average
7.6
Competitive metrics
Public
relations
Your score
6.6
Industry average Your score
2 4 6 8 10
Brand image
Media mentions
Authority
endorsements
News value
Coverage
6.6
8.2
8.2
7.4
7.6
7.4
7
7
6
5.4
Unattractive Attractive Neutral
24%
24%
52%
Viewers' perceptions ofsimilarbrands
Youraudit score vs industry average scores
Difference from industry average
-25% -20% -15% -10% -5% 0% 5% 10% 15%
Brand image
Media mentions
Authority
endorsements
News value
Coverage
14.4%
-14.17%
-14.17%
-17.99%
-22.31%
Strengths and weaknesses between you and industry average

14. Industry average
7.6
Your score
6.6
Public
relations
Feedback
Item Suggestions / observations
1. Brand image Good brand image overall
2. Media mentions No authority media mentions
3. Authority endorsements No authority or celebrity endorsements
4. News value No news value - new PR angles to be explored
5. Coverage Okay. Can be found online.
Suggestions from auditors
Feedback from viewers
Viewers' feedback % of total
1. Good story 16%
2. Friendly tone of voice 16%
3. Looks credible 16%
4. Convincing 12%
5. I would not choose it 8%
6. Feels boring 8%
7. Not inspiring 8%
8. Not credible 8%
Grand total 100%
▼
1 - 9 / 9
< >
Good story Friendly tone o… Looks credible
Convincing
I would not choos…
Feels…
Not inspiring
Not credibleNot authe…

15. Advertising
Section 4
Advertising is a marketing communication that employs an openly
sponsored, non-personal message to promote or sell a product, service or
idea.

16. Advertising
Industry average
7.6
Overview
Your score
2 4 6 8 10
Differentiation
Credibility
Value
demonstration
Emotional values
Relevance
7.4
7
7
6
5.4
Your score
6.6
Neutral Unattractive Attractive
40%
28%
32%
9
8
7
6
5
3
2
Value demonstrat… Relevance Emotional values Differentiation Credibility
1 1
1 1 2 1
3 1 1 3
1 3 1
1 1 1
1
1
Item / Your score
Your score
Viewers' perceptions
Auditors' score

17. Industry average
7.6
Competitive metrics
Your score
6.6
Industry average Your score
2 4 6 8 10
Differentiation
Credibility
Value
demonstration
Emotional values
Relevance
6.6
8.2
8.2
7.4
7.6
7.4
7
7
6
5.4
Unattractive Attractive Neutral
24%
24%
52%
Viewers' perceptions ofsimilarbrands
Youraudit score vs industry average scores
Difference from industry average
-25% -20% -15% -10% -5% 0% 5% 10% 15%
Differentiation
Credibility
Value
demonstration
Emotional values
Relevance
14.4%
-14.17%
-14.17%
-17.99%
-22.31%
Strengths and weaknesses between you and industry average
Advertising

18. Industry average
7.6
Your score
6.6
Feedback
Item Suggestions / observations
1. Differentiation Low level of differentiation, but that is done well
2. Credibility Does not sound convincing or credible
3. Value demonstration No value demonstration in ads
4. Emotional values No emotional value demonstration in ads
5. Relevance Not relevant for the interests of the target market
Suggestions from auditors
Feedback from viewers
Viewers' feedback % of total
1. Good story 16%
2. Friendly tone of voice 16%
3. Looks credible 16%
4. Convincing 12%
5. I would not choose it 8%
6. Feels boring 8%
7. Not inspiring 8%
8. Not credible 8%
Grand total 100%
▼
1 - 9 / 9
< >
Good story Friendly tone o… Looks credible
Convincing
I would not choos…
Feels…
Not inspiring
Not credibleNot authe…
Advertising

19. Thank you!
End of report
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