2. MISSION STATEMENT
RUHAS IS A NEW ERA OF STREETWEAR BRANDING WHICH
FOR THE CHILDREN OF A POST-TRUTH SOCIETY. WHERE
THE REAL AND UNREAL COLLAPSE, MIRAGE OF LUXURY
WAVERS. RUHAS COLLECTS THE DETRIUS OF CAPITALISM
AND REWORKS INTO GARMENTS OF SOCIAL SIGNIFICANCE.
EACH PIECE HIGHLIGHTS AND SUPPORTS AN
ENVIRONMENTAL CIRSIS, AND PURCHASE REPRESENTS AN
INVESTMENT IN CHANGE.
10. MISSION STA
TA
T TEMENT
ATEMENT
A
RUHAS IS A NE
A NE
A W ERA O
A O
A F STREETWEAR
BRANDING WHICH FOR THE CHILDREN
OF A PO
A PO
A ST TRUTH SOCIETY. WHERE THE
REAL AND UNREAL COLLAPSE, MIR
L COLLAPSE, MIR
L AGE OF
LUXURY WAVER
AVER
A S. RUHAS COLLECTS THE
DETRIUS OF CAPITALISM
TALISM
T AND REWORKS
INTO GARMENTS OF SOCIAL SIGNIFI
L SIGNIFI
L CANCE.
EACH PIECE HIGHLIGHTS AND SUPPORTS
AN ENVIRONMENTA
TA
T L CIRSI
L CIRSI
L S, AND
PURCHASE REPRESENTS AN INVESTMENT
IN CHANGE.
26. Plastic
Deformation
Bodycon
Dress
$180
A bodycon pleated and printed dress
- the dress is made from plastic, and the
prints deform around the body
- The term “plastic deformation”
references extreme plastic surgery
augmentation. In the marketing and
presentation of this dress, enacts satire
alongside the wearers own surgical
enhancements. This is why the Clermont
twins were chosen to represent this dress.
There are many layers to the dress, yet it
retains Ruhas’ signature self awareness
and silliness.
BODY
CON
Plastic Deformation
Plastic Deformation
Plastic Deformation
29. Plastic deformation
Bodycon pleated dress and top printed with figures and diagrams from scientific papers about plastic deformation in diamonds.
Diamonds are known to be the hardest structure on earth, however recent research demonstrates how nano diamond pillars are
able to undergo plastic deformation. This is a permanent distortion that occurs when a material is subjected to tensile,
compressive, bending, or torsion stresses that exceed its yield strength and cause it to elongate, compress, buckle, bend, or
twist. This research implicates that diamonds crhe subjexf of fantasy for its unmatched hardness and brittleness, is not objected
to flexibility. Even a diamond can bend and not break.
Theoretically, this references the illusion of value by the consumer facing diamond industry, especially pst the emergence of
synthetic diamonds. Plastic deformation characterizes the ability for us (we, and things, it) to change after a force is applied, and
that nobody is hard like a diamond, unless it were to bend.
As products, the idea of plastic deformation are expressed through:
- The synthetic diamond rings are modeled after the highly publicized images of celebrities and their enormous diamond rings.
These jewels represent the epitome of financial and marital success to the western women, and Mariah Carey’s $11m 34ct
diamond ring via Russian oligarch ex-fiancée trumped them all (she kept the rock). RUHAS responds with our own ring,
impossibly larger than Carey’s at an approximate 35 carat weight equivalent. The enormous stone is clawed by a spindly gold
crown, emphasizing its largeness, a style coined by jewelry designer Lorraine Schwartz. The engagement ring has a large and
illustrious history, but this ring is for the unmarried, bold, and middle class. The ring uses replica materials of super high quality to
mimic the same experience of being married to a billionaire, but you wear multiple at once!
- Future iterations of the plastic deformation ring will feature stones that appear inflated, twisted, bent and morphed, due to the
ability for cubic zirconia to be produced and cut in large amounts
-
34. RUNWAY
The Large Hadron Collider (LHC) is the world’s
largest and most powerful particle accelerator. It
consists of a 27-kilometre ring of superconducting
magnets with a number of accelerating structures to
boost the energy of the particles along the way.
x
