A presentation deck describing the growth and success of HearsayLA.com

3. Damn good food is our expertise. When it comes to the incredible foods & drinks Los Angeles has to offer...
we want to Eat. Drink. Share.

4. Ecosystem
TUMBLR
Facebook Instagramtwitter

5. Facebook
Facebook
Catch All
Diverse
Top social
acquisition site
Foundation of
Brand

7. Twitter
twitter
Communicate with
Restaurants
Enhanced our
credibility
#Hashtags
Short &
Sweet
Photos

9. Instagram
Instagram
Most popular platform for
our target audience
Visually
appealing
Best format for our
brand – concise
#Hashtags
Able to tell our story most
effectively

11. TUMBLR
TUMBLR
Basic website
platform
Ability to
expand on
reviews
Category specific
Sharing multiple
photos
Comprehensive
platform

13. Highlights of Campaign
#HearsayYOUsay
Diddy Riese
Mentions and Retweets
Word of Mouth

14. METRICS
TUMBLR
Facebook Instagramtwitter
Facebook
Insights //
Sprout Social
Sprout Social Statigram
Google Analytics

15. Facebook Number of FB Likes
Number of Stories Shared

16. Twitter
Twitter Engagement
Twitter Follower Demographics

17. Instagram
Number of Likes
Number of Comments

18. Instagram
509FOllowers
as of 12am Tuesday 12.3
A Total of

19. TUMBLRUnique Visits
Number of Pageviews

20. Social Scorecard September
Metrics Item # SM
Multiplier
Total
Instagram Followers 59 .2 12
Instagram Likes / Image 29 .4 12
Instagram Comments 8 .5 4
Facebook Likes 131 .2 26
Facebook Reach 100 .2 20
Twitter Followers 42 .2 8
Twitter Mentions 0 .7 0
Tumblr Visits 12 .4 5
Tumblr Pageviews 46 .2 9
TOTALS 96

21. Social Scorecard October
Metrics Item # SM
Multiplier
Total
Instagram Followers 227 .2 45
Instagram Likes / Image 37 .4 15
Instagram Comments 30 .5 15
Facebook Likes 36 .2 7
Facebook Reach 96 .2 19
Twitter Followers 9 .2 2
Twitter Mentions 8 .7 6
Tumblr Visits 102 .4 41
Tumblr Pageviews 388 .2 78
TOTALS 227

22. Social Scorecard November
Metrics Item # SM
Multiplier
Total
Instagram Followers 280 .2 56
Instagram Likes / Image 48 .4 19
Instagram Comments 58 .5 29
Facebook Likes 15 .2 3
Facebook Reach 93 .2 19
Twitter Followers 6 .2 1
Twitter Mentions 4 .7 3
Tumblr Visits 154 .4 62
Tumblr Pageviews 639 .2 129
TOTALS 321

23. Social Media Scorecard
0
50
100
150
200
250
300
350
September October November
SMMultiplier

24. VIDEO